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What Works Studio

With Heart.

Strategic Branding.

We develop brand strategies and visual identities that are engineered to advance your message and resonate with the people you care about. We are experts at crafting powerful brand identities and messaging that will form the foundation for strategic campaigns and audience engagement initiatives. From there, we guide your team in adopting and representing the brand in a way that accurately conveys your vision, mission, values and positioning in the marketplace.


Whether you’re transforming an organization, or launching a new one, What Works Studio has a proven process that amplifies the soul of your organization by elevating your story, your values, and your mission. We develop and focus brands that authentically communicate why you’re here, why it matters, and how you help people.


In order to cut through the noise and create opportunities for growth, brands need to effectively communicate who they are and what they stand for. We see the best in every one of our clients. And then we amplify it.

Brand Research

Brand Workshops

Visioning Labs

Client + Stakeholder Interviews


Brand Strategy Development

Brand Elements Articulation + Consensus


Brand DNA

Naming Workshops


Brand Story + Key Messages

Vision, Mission + Core Values

Brand Manual

Style Guide

Logo Design + Development

Stationery Suites


Brand Personas + Mascots


Collateral Development

Launch + Roll-Out Events

Brand Awareness Campaigns

Our Branding Process.

Research + Workshops
Brand Manual + Messaging
Logo + Visual Identity
Stationery Suite + Collateral

Rave Reviews.

"Creative Genius."

Peter Hoffberger, Hoffberger Insurance Group

"Brooke led our team through the creative process, developed a beautiful logo that truly reflected our values, and delivered – on time and on budget – a beautiful website. To this day, new visitors to the site compliment her work on a regular basis."

Olga Maltseva, Warnock Foundation

"Brilliant logo."

Christopher Regan, THA Advisory

"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."

John Frisch, CEO, Miles and Stockbridge

"I am starting to cry it looks so good."

David Eisele, CEO at Davelle Clothiers

Let's Talk.