Waterfront Partnership of Baltimore
REBRANDED THE ORGANIZATION THAT MANAGES THE ICONIC BALTIMORE INNER HARBOR
Waterfront Partnership of Baltimore (the proud steward of Baltimore's Inner Harbor) brought on What Works Studio to rebrand and reposition the organization. We crafted a new messaging platform as well as designed a new logo, graphic identity, and print collateral to help them launch their new brand.
What Works Studio was then brought on to help drive awareness to Waterfront Partnership's garbage interceptor and so Mr. Trash Wheel was born.
We built Waterfront Partnership's new website, designed and developed their Annual State of the Harbor Report, designed an 8-page print booklet for Healthy Harbor, and designed print collateral for their 10th Anniversary.
We also developed the identity for a second trash wheel, Professor Trash Wheel, and helped with the launch of that initiative.
What Works Studio proposed the concept of an ambassador program which later became the Order of the Wheel.
Waterfront Partnership also hired What Works Studio to brand Rash Field Park.
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New logo and website for Waterfront Partnership of Baltimore
Concept, branding, and social media management for Mr. Trash Wheel
Branding for Professor Trash Wheel
Branding for Rash Field Park
Mr. Trash Wheel’s successes include:
Discovery Channel’s #1 story of the year
#1 on the front page of Reddit - AMA
Featured in hundreds of publications, including National Geographic’s April 2016 print edition
1.2 million impressions on Twitter in a single day
Raised over $500,000 for Professor Trash Wheel
Received unsolicited $40,000 grant from a foundation via Reddit
Over 22,000 engaged Twitter followers
Now a “tourist attraction” and Baltimore landmark
