Built by award-winning marketers. Trusted by visionary teams driving change with AI.

Where Strategy Meets Signal: Applied AI That Fuels Growth

We help forward-thinking teams turn AI potential into real-world results—across operations, marketing, and growth.

With deep roots in brand strategy and a legacy of creative innovation, What Works Studio transforms complexity into competitive edge.

Get a personalized AI Opportunity Map for your business:

Trusted by industry leaders:

Black and white logo with the word 'saft' in lowercase, flanked by two horizontal lines above and below.
Maryland.gov logo with puzzle pieces and the website name.
Kaiser Permanente logo featuring three stylized human figures above a rainbow arch
Black and white Aerotek logo with stylized 'A' symbol and company name.
Greenwell Energy logo with a geometric emblem and company name in purple text.
Black and white logo of the University of Maryland Medical System featuring the university's emblem.

Where We Deliver Results

Applied AI for the systems that run—and grow—your business.

Marketing + Sales Optimization

Campaigns, Content, and Customer Journeys

Automate your outreach, personalize at scale, and accelerate content creation with AI tools that blend strategy and storytelling.

→ See Marketing & Sales Optimization

AI Strategy

Vision, Decision Support, and Innovation Readiness

Empower your leadership team with smarter tools, clearer insights, and strategic guidance to harness AI’s potential—creatively and responsibly.

→ Explore Strategic Services

Workflow Automation

Internal Systems, Automation, and Process Design

Streamline workflows, eliminate repetitive tasks, and free up your team’s time to focus on creative problem-solving and high-value work.

→Discover What To Automate

AI Creative

Storytelling, Experiences, and AI-Driven Expression

From cinematic content to immersive experiences and experimental media, we help organizations bring ambitious ideas to life.

→ See Creative Services

Intelligence At Work

AI Strategy, Trends & Business Insights from What Works Studio

Featured
How We Helped One Client Save $100K Using Generative AI
What AI Can’t Do—And Why That’s Your Opportunity
How Forward-Thinking Businesses Are Using Applied AI to Stay Competitive in 2025
From Manual to Magical: 7 Workflows AI Can Automate Right Now

Ready to Work Smarter with AI?

Download The Applied AI Playbook


Discover how leading teams are using AI to cut production time, personalize outreach, and scale their impact—without losing their creative edge.

✔ 10 tools we actually use (and why)
✔ Top AI use cases for 2025
✔ Real-world workflows you can implement today

Download the free guide and start planning a smarter AI strategy—built for real results.

What AI Can Do For Your Business

Eliminate Repetitive Tasks

Free your team from manual, low-leverage work so they can focus on strategy, service, and innovation.

Centralize Your Data, Sharpen Your Decisions

Bring scattered systems and insights into one smart dashboard—so leadership has clarity, not chaos.

Automate Marketing and Sales Funnels

Generate leads, personalize messaging, and scale outreach with intelligent tools that work around the clock.

Enhance Customer and Client Experience

Use AI to anticipate needs, streamline service, and create more responsive, human-feeling interactions at scale.

Unlock Creative Capacity

From content ideation to strategic storytelling, AI can amplify your brand voice—not flatten it.

Future-Proof Your Business

Build AI readiness into your operations now, so you’re not left behind later.

Digital art of a classical marble bust of a woman, with a neon pink wireframe overlay and a glowing pink halo, against a dark background.

AI Meets Human Creativity
At the intersection of intuition and innovation, we blend the best of both worlds.
→ Read the Manifesto

Case Studies

  • Close-up view of solar panels on a roof during sunset or sunrise

    GreenWell Energy

  • City skyline at sunset with tall buildings, a river, and cloudy sky.

    Waterfront Partnership

  • View of Earth from space with the atmosphere glowing at the horizon, above a starry sky with a bright star or planet shining

    Saft

  • A large classic-style library building with a sign that reads 'ENOCH PRATT FREE LIBRARY' at the top center. Several flags are flying on top, and the street in front has parked cars, pedestrians, and trees.

    Enoch Pratt Free Library

  • Two construction workers wearing yellow safety helmets and blue uniforms looking at a tablet against the setting sun.

    Aerotek

  • A floating structure with large cartoonish eyes on a body of water, resembling a whimsical watercraft or attraction, with a city skyline and a water taxi in the background.

    Mr. Trash Wheel

  • Night view of a city waterfront with colorful star-shaped lights floating on the water, modern high-rise buildings with illuminated windows, and a large tent-like structure on the pier.

    Light City Festival

What Works Studio. Trusted for Innovation. Known for Results.

  • 15+ years helping clients lead in digital transformation.

  • We bring empathy, creativity, and clarity to AI—so your systems get smarter, but your brand stays human.

  • We cut through the hype and focus on what works.

  • Senior-led consulting, no cookie-cutter solutions.

Trusted by Industry Leaders

  • “What Works recently provided us with an in-depth audit which included current trends, competitor analysis, platform analysis and recommendations. They carefully analyzed our data and were constantly in touch with us as they developed the analysis, ensuring that all the details were accurate, and thus producing a hyper-relevant audit. We will be incorporating many of their insights and recommendations and greatly value their partnership!”

    Alyssa Yuan, Aerotek

  • "Working with the What Works team was a pleasure, from start to finish. I found their expertise invaluable. They were always honest about how to get where I wanted to go including challenges, work arounds, and results I could expect. I would not hesitate to engage the team again."

    Denise Russo, Kaiser Permanente

  • “What Works Studio has been instrumental in forging relationships with leading real estate portfolios—helping us close opportunities in both solar and EV infrastructure. Their data-driven outreach and real estate–tailored collateral gave us credibility from the first touch, accelerating our pipeline faster than we ever imagined.”

    James Wells, GreenWell Energy

Ready to turn AI into a competitive advantage?

Let’s start with a free AI discovery call.
We’ll map out where AI can drive the biggest ROI in your business — and how to get there.