What does What Works Studio do?

What Works Studio is a strategic consultancy that helps forward-thinking businesses harness the power of applied AI without losing their human edge. We specialize in integrating AI into operations, marketing, and growth strategies—while protecting what makes your brand irreplaceable: vision, creativity, and leadership.

Who do you work with?

We work with businesses, corporations, healthcare organizations, institutions, and mission-driven nonprofits across industries. Whether you're in real estate, construction, energy, professional services, or healthcare, our AI frameworks are designed to adapt to your unique goals, systems, and team. If you’re looking to work smarter, move faster, and stay human at the center—we can help.

What is “applied AI” and how is it different?

Applied AI is the practical, business-first use of artificial intelligence to solve real problems—think automation, decision support, content acceleration, and workflow optimization. Unlike experimental AI or generalized tools, applied AI is strategic, efficient, and customized for your organization.

What services do you offer?

We offer:

• AI Opportunity Audits (Find high-impact automation and optimization opportunities)

• Custom AI Workflow Design (Map and implement AI-enhanced systems)

• AI Consulting & Strategy (Align AI with brand, team, and leadership goals)

• Brand Integrity in the Age of AI (Voice, trust, and human leadership at the center)

We help organizations harness the power of applied AI—without losing their human edge. Our services span four core areas:

1. AI Strategy
We align AI with your business goals. From audits to roadmaps, we help leadership teams identify high-impact opportunities and implement AI responsibly and effectively.
Services include: AI Opportunity Audits, Strategic AI Roadmapping, Readiness Assessments, and Executive Education.

2. AI-Enhanced Creative
We scale content production without sacrificing voice or values. Using brand-trained GPTs, smart prompts, and creative guardrails, we help teams produce more—while sounding like themselves.
Services include: AI-Assisted Copy & Visuals, Custom Prompt Libraries, and Brand Voice Protection.

3. Workflow Automation
We design and implement intelligent systems that eliminate repetitive tasks, streamline operations, and give your team time back.
Services include: Process Mapping, Knowledge Assistants, Meeting Summaries, and Ops Automation.

4. Marketing & Sales Optimization
We optimize campaigns with smart automation, data-driven insights, and personalized outreach—so you can scale growth without scaling burnout.
Services include: AI-Powered Lead Qualification, Email Automation, Segmentation, and Predictive Analytics.

Can AI replace my team or creative process?

No. AI is here to augment, not replace. We believe the future belongs to teams who know what to automate—and what to protect. We help you scale your brilliance, not lose your soul.

Is AI safe for my brand voice and identity?

Yes—if implemented with the right guardrails. We help you develop custom prompts, voice guides, and brand-trained GPTs to ensure consistency, integrity, and trust across all AI-generated content.

Do you build custom GPTs or AI tools?

Yes. We develop private-use GPTs and AI assistants trained on your brand, systems, and workflows—whether for content, sales, operations, or internal knowledge. Think of it as building your own internal AI team member.

What’s the first step to working together?

Start with an AI Opportunity Audit. It’s a fast, high-value assessment that identifies where AI can save you time, cut costs, and unlock momentum—without disrupting what already works. Schedule yours here.

Are your services only for tech-savvy teams?

Not at all. We bridge the gap between innovation and execution. Whether you’re tech-forward or just beginning, we meet you where you are—and design solutions your team can actually use.

Where is What Works Studio based?

We have offices in San Diego, California and Baltimore, Maryland and work with clients across the U.S. and beyond. Our approach is remote-first, with in-person sessions available for strategy intensives, team trainings, or leadership retreats.

How is What Works Studio different from other AI consultants?

We combine deep experience in branding, storytelling, and business strategy with cutting-edge AI expertise. We don’t just implement tools—we help you lead the shift. Our work is always human-centered, insight-driven, and results-focused.

What’s next in applied AI—and how are you preparing clients for it?

The pace of change is only accelerating. We stay ahead of emerging tools, regulations, and trends—so our clients don’t have to. From generative AI governance to multi-modal models, we help teams stay prepared and adaptable.