Building Modern Healthcare Brands Patients Trust
We help healthcare organizations modernize their brands, strengthen patient trust, and grow with clarity and purpose.
From hospitals and community clinics to foundations and health nonprofits, we bring strategy, storytelling, and empathy together to help healthcare brands communicate care with confidence.
Our work spans major healthcare systems and mission-driven providers.
Welcome to What Works for Healthcare
For over 16 years, we’ve helped healthcare organizations build meaningful connections between their mission and the people they serve.
Our work helps healthcare organizations clarify their message, unify their presence across locations, and create meaningful engagement at every stage of the patient journey.
We understand that healthcare is built on trust, and trust begins with clarity. That’s why every project we take on starts with a deep understanding of your mission, your patients, and your goals for growth.
Services for Healthcare
Our healthcare marketing framework integrates strategy, creativity, and performance to build trust and drive growth.
Brand Strategy & Patient Trust
Build a strong foundation for sustainable growth through clarity, alignment, and connection.
Brand Development & Positioning
Visual Identity & Messaging Framework
Multi-location Brand Consistency
Patient Experience & Trust Mapping
Creative & Storytelling
Bring care to life with storytelling that builds confidence and emotional connection.
Content Strategy & Copywriting
Video & Multimedia Production
Community Awareness Campaigns
Provider & Patient Testimonials
Digital Marketing & Patient Engagement
Increase visibility and engagement across every touchpoint with modern, measurable marketing systems.
Website Design & SEO Optimization
Paid Search, Social, and Display Campaigns
CRM & Patient Journey Automation
Local Search & Reputation Management
Growth Strategy & Performance
Turn insight into impact with data-informed strategies that drive measurable results.
Campaign Analytics & Reporting
Audience Insights & Conversion Optimization
Market Opportunity Mapping
Ongoing Brand Health Audits
Healthcare Case Studies
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Kaiser Permanente
Built and Managed Regional Social Media Operations
Kaiser Permanente’s Mid-Atlantic States region partnered with What Works Studio to organize and manage their organic and paid social media efforts. We established a scalable framework and streamlined processes for regional operations, resulting in a 136% increase in engagement and a more unified brand presence across platforms.
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UMMC
AI-Powered Patient Engagement Campaign
University of Maryland Medical Center partnered with What Works Studio to launch an innovative awareness campaign using AI to identify and engage high-risk patient populations. By combining predictive insights with human-centered messaging, the initiative increased appointment follow-through, deepened patient trust, and saved the organization over $100,000 through generative AI efficiencies.
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UMMC
Baltimore Diabetes Awareness & Enrollment Campaign
University of Maryland Medical Center partnered with What Works Studio to launch a grassroots diabetes awareness campaign across Baltimore. By collaborating with local influencers and executing a multi-channel media strategy, the initiative generated over 11.5 million impressions, 1,019 program leads, and 47,000 website visits, helping more Marylanders access life-changing diabetes prevention and care programs.
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University of Maryland Cancer Center
Maryland Half Marathon Digital Campaign & PR
The University of Maryland Medical Center partnered with What Works Studio to lead a multichannel campaign promoting the return of the Maryland Half Marathon & 5K. By combining digital advertising, PR, and targeted social outreach, the event generated over 6.3 million impressions, 100,000 website visits, and 4,491 registrations, surpassing fundraising goals for cutting-edge cancer research.
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Kaiser Permanente
Federal Employee Enrollment Campaign
Kaiser Permanente partnered with What Works Studio to increase awareness and enrollment among federal employees through a five-year paid media strategy. By managing targeted campaigns across social, digital, and video platforms, the initiative generated over 12.5 million impressions, 1 million engagements, and 3,395 conversions, strengthening Kaiser Permanente’s position as a trusted healthcare choice for federal workers.
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Kaiser Permanente
Open Enrollment Campaign
Kaiser Permanente partnered with What Works Studio to optimize its open enrollment marketing through data-driven social media strategy and geo-targeted creative. The campaign achieved a 12.68% clickthrough rate (more than 800% above the industry average) driving significant awareness and engagement across the Mid-Atlantic region.
What Our Partners in Healthcare Say
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“What Works Studio is an excellent choice to drive your social media programs for results. I truly value responsiveness and insightful reporting, helping my team to refine our messaging and targeting. What Works really understands our audience and boosts performance through disciplined optimization – which is the key to a great agency.”
Marketing Manager, National Healthcare Organization
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"Working with the What Works team was a pleasure, from start to finish. I found their expertise invaluable. They were always honest about how to get where I wanted to go including challenges, work arounds, and results I could expect. I would not hesitate to engage the team again."
Denise Russo, Kaiser Permanente
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"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."
John Frisch, CEO, Miles and Stockbridge and Board Member for Well for the Journey
Let’s Build What Works in Healthcare
Whether you’re elevating your brand, launching a campaign, or growing patient engagement, we’ll help you connect with clarity and trust.
Ready to strengthen your brand and grow patient engagement?