Our work together helped GreenWell step into that space with authority. As CEO James Wells describes it, “What Works Studio has been instrumental in forging relationships with leading real estate portfolios, helping us close opportunities in both solar and EV infrastructure. Their data-driven outreach and real estate-tailored collateral gave us credibility from the first touch and accelerated our pipeline faster than we ever imagined.”

We began with deep listening. Through executive workshops, stakeholder interviews, and market research, we clarified GreenWell’s value for multifamily, retail, and corporate and industrial portfolios. We built a brand foundation that positioned GreenWell as the partner of choice for real estate owners who wanted to reduce operating expenses, elevate tenant experience, and modernize their portfolios for the future.

Our team created a focused message hierarchy, a new visual identity, and a suite of sales materials specifically designed for real estate buyers. We then built a prospecting engine that used AI to surface accounts with high potential and identify the exact decision-makers inside each firm.

Targeted email sequences, LinkedIn engagement, and a refined lead qualification model inside HubSpot created a steady flow of conversations with sustainability directors, asset managers, and portfolio leadership.

What began as a brand and messaging assignment matured into a fully operational sales system. Within weeks, GreenWell was booking strategy calls with major multifamily owners, national retailers, and corporate real estate groups. Within months, a nine-figure pipeline was in motion and the company had secured flagship partnerships that strengthened its national footprint.

Key Outcomes

• Pipeline exceeding two hundred million dollars in opportunities

• Three hundred qualified leads across multifamily, retail, and corporate and industrial portfolios

• Strategic partnership sourced with a California operator representing a thirty million dollar portfolio deployment

• New relationship secured with a national grocery chain

• Scalable sales system built on AI prospecting and real estate specific messaging