AI-Powered Services for Industries That Build the Future
We help leaders in real estate, construction, and energy identify, design, and deploy AI solutions that drive measurable results. From strategy to execution, our services are built for impact.
AI Opportunity + Efficiency Audit
We begin with a strategic discovery process to identify where AI can drive real ROI in your business. From streamlining workflows to enhancing customer experience, this engagement delivers an efficiency audit and clear action plan.
AI Opportunity Mapping
Use Case Prioritization
Strategic Roadmap Development
AI-Powered Marketing + Sales Engine
Deploy marketing strategies enhanced by AI to increase qualified leads, automate outreach, and personalize messaging at scale. Leverage generative AI to streamline the creation of engaging content—automatically producing tailored copy, visuals, and email templates that resonate with each audience segment in real time.
AI-Driven Lead Gen Campaigns
Smart CRM Integration
Customer Journey Optimization
Generative AI Creative Development
AI Workflow Automation + Efficiency Design
Streamline operations, improve collaboration, and reduce waste by applying AI and automation to critical business functions.
Process Mapping & Automation
Generative AI for Documents & Content
Internal Communication Optimization
Custom AI Implementation & Advisory
For more complex initiatives, we offer advisory and hands-on implementation to build or integrate AI tools across your organization.
Tool Selection & Integration
Team Enablement
Ongoing AI Optimization
Creative Intelligence + Campaign Innovation
We fuse human creativity with machine intelligence to craft high-impact campaigns that resonate and convert. Our process begins with strategic brand alignment—clarifying your core narrative, audience positioning, and value proposition—then evolves into AI-informed creative direction, personalized messaging, and optimized media deployment.
From big ideas to polished execution, we ensure your brand shows up in the right place, with the right message, at the perfect moment.
Brand Strategy Foundation
Positioning, audience insights, and message architecture aligned to your business goalsCampaign Strategy + AI-Assisted Concepting
Creative blueprints powered by audience data and trend signalsSmart Segmentation + Personalized Ad Messaging
Tailored content based on behavioral and contextual targetingAI-Powered Visual Production
Photography, video, animation, and branded visuals at scaleDynamic Ad Variations Generated + Tested in Real-Time
Creative that learns and evolves with each impressionMulti-Channel Launch
Digital, out-of-home, experiential, and morePerformance Feedback Loops to Refine and Scale
Insights drive iteration, improvement, and ROI
Whether your organization prefers human-crafted messaging, AI-assisted content, or a strategic blend, we adapt our approach to meet your standards and your audience’s expectations.
Our hybrid creative process allows your team to maintain full control over brand voice and compliance—while benefiting from the speed, insight, and precision AI provides. You set the tone. We scale the impact.
Legacy Marketing + Communications
While we’ve evolved into a future-facing AI strategy firm, we continue to serve a select group of longstanding clients with proven marketing and communications support—especially institutional nonprofits and healthcare organizations.
Strategic Brand Campaigns
From citywide initiatives to milestone celebrations, we build campaigns that clarify your message, strengthen public perception, and inspire action—online and off.Digital Content & Storytelling
We produce high-quality content across formats—videos, podcasts, reports, and social campaigns—designed to educate, engage, and amplify your mission to diverse audiences.Public Engagement for Institutions
We understand how to navigate the nuances of institutional communications. From public libraries to hospital systems, we help you connect meaningfully with the communities you serve through strategic messaging and multimedia outreach.Ongoing Marketing Support
For trusted partners in sectors like education, healthcare, and nonprofit services, we offer tailored marketing services to support day-to-day execution, campaign development, and strategic visibility.
Legacy Work. Future Vision.
Before evolving into an AI-driven strategy firm, What Works Studio created some of the most memorable, culture-shaping brands in Baltimore. From citywide festivals to media movements and cultural landmarks, our work helped define a creative renaissance—and we always did it with the future in mind. This portfolio reflects the bold ideas, narrative clarity, and design sensibility that continue to guide our work today.

Ready to turn AI into a competitive advantage?
Let’s start with a free AI Discovery Call.
We’ll map out where AI can drive the biggest ROI in your business — and how to get there.