AI-Powered Services for Growth, Innovation, and Transformation
We help forward-thinking companies identify, design, and deploy AI solutions that drive measurable results. Whether you're in real estate, healthcare, energy, marketing, or a scaling service business, our work is grounded in strategic clarity, creative insight, and operational impact.
From audits and automation to campaigns and custom implementation, we tailor every solution to your people, processes, and goals—because AI is only powerful when it fits your world.
AI Opportunity + Efficiency Audit
We begin with a strategic discovery process to identify where AI can drive real ROI in your business. From streamlining workflows to enhancing customer experience, this engagement delivers an efficiency audit and clear action plan.
AI Opportunity Mapping
Use Case Prioritization
Strategic Roadmap Development
AI Workflow Automation + Efficiency Design
Streamline operations, improve team collaboration, and reduce waste by applying AI and automation to internal tools, client-facing systems, and key workflows.
Process Mapping & Automation
Generative AI for Documents & Content
Internal Communication Optimization
AI-Powered Marketing + Sales Engine
We use AI to streamline your marketing—from strategy to creative. Whether you're generating leads, automating nurture campaigns, or scaling content production, we help you deliver personalized experiences that convert—faster and smarter.
AI-Driven Lead Gen Campaigns
Smart CRM Integration
Customer Journey Optimization
Generative AI Creative Development
Custom AI Implementation & Advisory
Ideal for scaling teams ready to embed AI across departments—from marketing and sales to ops, support, and leadership.
Tool Selection & Integration
Team Enablement
Ongoing AI Optimization
Creative Intelligence + Campaign Innovation
We work across industries—from clean energy to healthcare to consumer brands—bringing clarity and resonance to every campaign. We fuse human creativity with machine intelligence to craft high-impact campaigns that resonate and convert. Our process begins with strategic brand alignment—clarifying your core narrative, audience positioning, and value proposition—then evolves into AI-informed creative direction, personalized messaging, and optimized media deployment.
From big ideas to polished execution, we ensure your brand shows up in the right place, with the right message, at the perfect moment.
AI-Powered Storytelling & Video Production
We combine human storytelling with AI tools to produce high-impact video, animation, and multimedia content—faster and more affordably than ever before. From brand films and explainers to AI-generated visuals, we craft narratives that connect across platforms and audiences.
Brand Strategy Foundation
Positioning, audience insights, and message architecture aligned to your business goalsCampaign Strategy + AI-Assisted Concepting
Creative blueprints powered by audience data and trend signalsSmart Segmentation + Personalized Ad Messaging
Tailored content based on behavioral and contextual targetingAI-Powered Visual Production
Photography, video, animation, and branded visuals at scaleDynamic Ad Variations Generated + Tested in Real-Time
Creative that learns and evolves with each impressionMulti-Channel Launch
Digital, out-of-home, experiential, and morePerformance Feedback Loops to Refine and Scale
Insights drive iteration, improvement, and ROI
Whether your organization prefers human-crafted messaging, AI-assisted content, or a strategic blend, we adapt our approach to meet your standards and your audience’s expectations.
Our hybrid creative process allows your team to maintain full control over brand voice and compliance—while benefiting from the speed, insight, and precision AI provides. You set the tone. We scale the impact.
Legacy Marketing + Communications
While our core focus is applied AI, we continue to support a select group of long-term partners—especially in healthcare, education, and nonprofit sectors—with high-impact marketing and communications services.
Strategic Brand Campaigns
From citywide initiatives to milestone celebrations, we build campaigns that clarify your message, strengthen public perception, and inspire action—online and off.
Digital Content & Storytelling
We produce high-quality content across formats—videos, podcasts, reports, and social campaigns—designed to educate, engage, and amplify your mission to diverse audiences.Public Engagement for Institutions
We understand how to navigate the nuances of institutional communications. From public libraries to hospital systems, we help you connect meaningfully with the communities you serve through strategic messaging and multimedia outreach.Ongoing Marketing Support
For trusted partners in sectors like education, healthcare, and nonprofit services, we offer tailored marketing services to support day-to-day execution, campaign development, and strategic visibility.
Legacy Work. Future Vision.
Before evolving into an AI-driven strategy firm, What Works Studio created some of the most memorable, culture-shaping brands in Baltimore. From citywide festivals to media movements and cultural landmarks, our work helped define a creative renaissance—and we always did it with the future in mind. This portfolio reflects the bold ideas, narrative clarity, and design sensibility that continue to guide our work today. View our branding portfolio.

Ready to turn AI into a competitive advantage?
Let’s start with a free AI discovery call.
We’ll map out where AI can drive the biggest ROI in your business — and how to get there.