Expertise / Four connected disciplines
Our expertise.
We help organizations find opportunities, solve complex problems, and turn good ideas into meaningful growth. Our work spans four connected disciplines.
01 / Find the opportunity
Growth Strategy & Opportunity Mapping
We help organizations see where the strongest opportunities lie and decide where to focus. Our work identifies what matters most, what needs to change, and the clearest path from intention to measurable progress.
Growth & opportunity audits
Competitive + market positioning
Revenue & business model strategy
Go-to-market planning
Leadership advisory & decision support
02 / Unify voice
Marketing Strategy & Messaging
We help organizations say what matters in ways people understand and remember. From positioning and messaging to campaigns and storytelling, we connect strategy to the people you need to reach.
Brand strategy, positioning & narrative
Creative & advertising campaigns
Content systems & storytelling frameworks
Digital, video & multimedia production
Multi-channel campaign execution
03 / Remove friction
Systems & Operational Efficiency
We find the friction that slows organizations down and design better ways of working. That can mean rethinking a workflow, introducing automation, improving communication, or using AI where it genuinely makes the work better.
Workflow & process design
Automation solutions
Internal communication optimization
Tools, platform selection & implementation
Metrics, analytics & reporting systems
04 / Make people care
Brand & Creative Direction
We build brands with a clear point of view. From identity and messaging to campaigns, experiences, and large-scale creative production, we help organizations express who they are and make people care.
Brand identity development
Website design & development
Creative direction, visual language & style systems
Campaign concepts & storytelling
Experience design & large-scale creative production
Cross-discipline creative leadership
05 / Ways to start
Ways to start.
Website Sprint
From $5,000
A gorgeously designed, fast website, built to convert, in about three weeks. Up to five pages, easy for you to update, with your content sharpened and search basics in place.
Website + Brand Sprint
From $10,000
A new identity and a website to match, in five to six weeks. Logo, colors, type, a clear brand message, and up to eight fully written pages, all built to convert.
Larger sites are scoped to the project. Start a conversation ↗
06 / Selected outcomes
Selected outcomes.
GreenWell Energy
Market Expansion Unlocked
What Works Studio transformed GreenWell Energy’s go-to-market playbook. The result: a nine-figure pipeline.
Light City
Large-Scale Cultural Impact
As the original creators of Light City, we led the concept, strategy, and partnership development behind America’s first international light festival, generating $111.6M in economic impact and drawing 1.3M+ attendees over three years.
Kaiser Permanente
High-Stakes Public Messaging
Amid rapid growth and shifting health communications needs, Kaiser Permanente turned to us to stabilize, streamline, and scale their social media systems, resulting in major gains in engagement.
07 / Start a conversation
Something big in mind?
We take on a limited number of engagements each year.