Driving Innovation and AI Strategy
At What Works Studio, we fuse deep creative roots with cutting-edge AI strategy to help brands lead in a rapidly evolving world. From launching cultural movements to building award-winning campaigns, we’ve always used storytelling as a tool for transformation. Today, we bring that same visionary thinking to AI-powered brand strategy, campaign development, and intelligent systems design.
Our services include AI opportunity audits, workflow automation, AI-assisted creative campaigns, predictive lead generation, and custom implementation—all designed to help organizations work smarter, resonate deeper, and scale faster. Whether you're looking to streamline internal processes, personalize marketing at scale, or future-proof your brand, we build the strategic and creative infrastructure to get you there.
About What Works Studio
What Works Studio is a strategic innovation and AI consulting studio helping real estate, construction, and energy leaders turn emerging technology into competitive advantage.
Since 2009, we’ve helped clients lead through innovation — from brand-defining campaigns to cutting-edge applications of emerging technology. Today, we bring that expertise to applied AI for industries building the future.
Our work has generated hundreds of millions in economic impact and ROI, attracted millions of event attendees, driven billions of media impressions, and built viral campaigns that inspire action.
We help clients translate the potential of AI into practical business outcomes — streamlining operations, transforming marketing, accelerating deal flow, and driving operational efficiency across real estate, construction, and energy sectors.
Our Expertise in Applied AI & Innovation
For over 16 years, we’ve helped 140+ brands achieve transformative growth through:
AI Strategy & Consulting
AI Opportunity & Readiness Audits
AI Workflow Automation & Business Process Redesign
AI-Powered Marketing Systems
Applied Innovation & Emerging Tech Integration
Strategy & Branding
Digital & Content Marketing
Web, Video & Podcast Production
Revenue Strategy & Go-to-Market Consulting
Our team of strategists, consultants, designers, and marketing specialists is led by Brooke Hall (Founder/CEO) and Justin Allen (Partner/COO) — partners in creative impact and innovation.
Women-Owned
What Works Studio is one of the 0.1% of female-founded innovation consultancies in the U.S. We bring a distinctive lens to solving complex challenges — helping industry leaders translate emerging tech into measurable results.
How We Work
Strategic first — we start with deep discovery and opportunity mapping.
Practical and results-driven — we focus on measurable business outcomes, not hype.
Tech-agnostic — we recommend the right AI tools and systems for your specific business and workflows.
Collaborative — we work closely with your team to ensure adoption and impact.
Proven Results
We’re trusted by clients who want to lead — not follow.
For over 16 years, What Works Studio has helped forward-thinking organizations drive innovation, unlock new revenue streams, and achieve measurable impact — from large-scale public initiatives to cutting-edge private sector campaigns.
Today, we bring that same strategic innovation to clients in real estate, construction, and energy — industries that are reshaping how we live, work, and power the future.
Our track record of results includes:
Brand & Market Strategy for GreenWell Energy
Positioning a fast-growing renewable energy company for national growth — resulting in a nine-figure sales pipeline and marquee partnerships.Brand Strategy for SAFT (a TotalEnergies company)
Positioned a global leader in battery technology and energy storage for growth across clean energy, transportation, aerospace, and industrial markets — driving stakeholder engagement and new partnerships.Urban Development & Public Engagement: Waterfront Partnership of Baltimore
Driving investment, tourism, and development interest in Baltimore’s Inner Harbor — branding, digital strategy, and viral content (Mr. Trash Wheel).Digital Transformation for Kaiser Permanente
Helping Kaiser lead through crisis with agile digital strategy — engaging millions across digital platforms during the COVID-19 pandemic.Placemaking & Economic Impact: Light City
Conceptualizing and launching America’s first international light & innovation festival — driving $111.8M in economic impact and over 1 million attendees.Civic & Cultural Innovation: Enoch Pratt Free Library
Delivering brand-defining campaigns, record-setting engagement, and award-winning digital content.Record-breaking Philanthropy Campaign
Launching one of the most successful #GivingTuesday campaigns in the U.S. — raising $5.7M in 24 hours, now featured in the Smithsonian.Emerging Tech Experiences: UMMC Drone Show
Designing large-scale public activations — integrating drone shows and milestone celebrations with public experience for University of Maryland Medical Center’s 200th Anniversary celebration.
Now, we help clients in real estate, construction, and energy industries apply the next wave of emerging technology — AI — to transform operations, marketing, and growth.
Recognition & Awards
Our work has been honored for creativity, innovation, and strategic impact by both industry leaders and national institutions. Our commitment to innovation, impact, and creative excellence has earned recognition such as:
Innovator of the Year – The Daily Record
Creative Group of the Year – Baltimore Innovation Week
Best Social Media Marketing Agency – Expertise.com
Top Female CEO & 40 Under 40 – Smart CEO Magazine & Baltimore Business Journal
Social Innovation Award, Salzburg Global Fellow, Mayor’s Certificate of Recognition — among many others.
Schedule Your AI Opportunity + Efficiency Audit.
Explore our case studies and press to see how we turn vision into impact — and now, how we’re helping clients lead with AI.
