At our core, we are creatives.

Creation begins with the courage to imagine what does not yet exist. It asks for imagination, discipline, perception, and the kind of leadership that moves ideas into the world.

This belief shapes every engagement at What Works Studio. We listen without assumption, notice what has become invisible, and explore directions others tend to overlook.

What Works Studio is led by Brooke Hall and Justin Allen, creative partners known for bringing bold ideas to life. Clients often describe us as a creative force with a rare blend of imagination, rigor, and independent thinking. We take this to heart. For us, creativity is a strategic tool that reveals new pathways, strengthens identity, and moves organizations forward with intention and impact.

How We Work

Our approach blends creative exploration with rigorous strategic thinking. We ask questions that open space rather than narrow it, and we bring ideas into form with a balance of intuition and precision. Every project begins with discovery, advances through insight, and ends with results that are both meaningful and measurable.

Our strength lies in connecting what a brand wants to express with what people are ready to experience. We translate ideas into campaigns, systems, visuals, stories, and cultural movements that accelerate growth and expand possibility.

What Drives Us

We believe growth is a creative act.

Organizations grow when they expand their perception, challenge assumptions, and step into a more imaginative version of what is possible. Our role is to guide that movement with skill, intention, and a deep respect for the creative process.

We have spent more than sixteen years helping organizations evolve, innovate, and communicate with power. Our work has supported communities, shaped cultural moments, attracted millions of attendees, driven billions of media impressions, and generated significant economic impact. Through it all, our commitment has remained the same. We create work that moves people, shapes narrative, and leads to transformation.

Our Focus Areas

• Strategic Growth and Organizational Acceleration

• Brand, Identity and Creative Leadership

• Digital Platforms, Storytelling and Modern Marketing

• Innovation, Emerging Industries and Complex Initiatives

• Healthcare Growth and Community Impact

• Cultural Moments, Immersive Experiences, and Milestone Celebrations

Our Commitment

We bring the full force of creative intelligence and strategic depth to every engagement. We work with organizations that are ready to grow, innovate, and build something that matters. If you believe in the power of creative thinking and want to move your organization into its next chapter, we invite you to introduce your project.