Driving Growth with Strategy and Innovation
At What Works Studio, we combine deep creative roots with modern strategy to help ambitious organizations grow in a rapidly changing world. From launching cultural movements to building award-winning campaigns, we’ve always used storytelling as a catalyst for transformation. Today, we bring that same visionary thinking to growth strategy, marketing, operations, and intelligent systems design.
Our services include growth opportunity audits, strategic blueprints, workflow optimization, data-driven campaigns, predictive lead generation, and custom implementation—all designed to help teams work smarter, connect deeper, and scale faster. Whether you’re looking to streamline internal processes, attract more clients, or future-proof your brand, we build the strategic and creative foundation to get you there.
About What Works Studio
What Works Studio is a strategic growth and marketing consultancy helping organizations uncover opportunities, sharpen strategy, and accelerate results.
Since 2009, we’ve guided clients through transformation—from brand-defining campaigns to digital reinvention. Today, we bring that same creative and strategic firepower to modern growth: blending proven marketing expertise with intelligent tools that amplify creativity, unlock efficiency, and drive measurable outcomes.
Our work has generated hundreds of millions in economic impact, attracted millions of event attendees, driven billions of media impressions, and launched campaigns that spark real action. We bring that experience to growth strategy across industries—from real estate and energy to healthcare, public institutions, and high-growth brands.
Our Expertise in Growth & Marketing
For over 16 years, we’ve helped 140+ brands achieve transformative results through:
Growth Strategy & Consulting
Opportunity Audits & Readiness Assessments
Workflow Optimization & Business Process Design
Marketing & Sales Systems
Creative & Advertising Campaigns
Branding & Positioning
Digital & Content Marketing
Web, Video & Podcast Production
Revenue Strategy & Go-to-Market Consulting
Applied Innovation & Emerging Tech
Led by Visionaries in Strategy & Creativity
What Works Studio is led by Brooke Hall (Founder/CEO) and Justin Allen (Partner/COO), creative and strategic partners with a shared vision for helping organizations grow through clarity, creativity, and innovation. Together, they lead a seasoned team of consultants, strategists, and creatives dedicated to turning vision into measurable results. For more than a decade, Brooke and Justin have partnered on major cultural, creative, and strategic initiatives that generate impact at scale.
Women-Owned
As one of the 0.1% of female-founded creative marketing agencies in the U.S., we bring a distinct perspective to solving complex business challenges—blending empathy, creativity, and precision to help organizations translate strategy into results.
How We Work
Strategic first — Every engagement begins with deep discovery and a Growth Blueprint.
Practical and results-driven — We focus on measurable outcomes, not hype.
Tech-agnostic — We recommend the tools and platforms that best serve your goals.
Collaborative — We work shoulder-to-shoulder with your team to ensure clarity, adoption, and momentum.
Proven Results
We’re trusted by clients who want to lead, not follow. From mid-sized firms to public sector innovators, we’ve helped organizations unlock growth through creativity, marketing, and transformation.
Our track record of results includes:
GreenWell Energy – Nine-figure pipeline from brand + go-to-market strategy
SAFT – Global brand positioning across clean energy, aerospace, and transport
Kaiser Permanente – Digital strategy during COVID, reaching millions
Mr. Trash Wheel – Viral public engagement campaign
Light City – $111M economic impact from cultural innovation festival
UMMC – Drone show + emerging tech public experience
#GivingTuesday – $5.7M in 24 hours, featured in Smithsonian
Recognition & Awards
Our work has been honored nationally for creativity, innovation, and strategic impact. Recognition includes:
Innovator of the Year – The Daily Record
Creative Group of the Year – Baltimore Innovation Week
Best Social Media Marketing Agency – Expertise.com
Top Female CEO & 40 Under 40 – Smart CEO Magazine & Baltimore Business Journal
Social Innovation Award, Salzburg Global Fellow, Mayor’s Certificate of Recognition — among many others.
What’s Next
Now, we’re helping organizations unlock the next wave of growth—using modern marketing strategy and smart tools as catalysts. Whether you’re scaling a business, modernizing operations, or reimagining your brand’s creative potential, we’ll help you find clarity, sharpen strategy, and build your competitive edge.

Ready to Find Your Fastest Path to Growth?
Let’s start with a free strategy call.
We’ll map out where your business has the biggest opportunities to win more clients, increase efficiency, and scale with confidence.