What Works Studio is an award-winning creative agency with offices in Baltimore and San Diego.

Since 2009, we’ve been crafting brands, campaigns, and projects that don’t just make an impact—they create movements. Our work has sparked cultural moments, driven global recognition, and delivered measurable success.

We’ve generated hundreds of millions in economic impact and ROI, secured billions of media impressions, attracted millions of event attendees, and built viral campaigns that inspire action. From monumental brand launches to mission-driven initiatives, we specialize in making big ideas happen.

Our Expertise

For over 16 years, we’ve helped 140+ brands achieve transformative growth through:

• Strategy & Branding

• Creative Campaigns & Content

• Digital & Social Media Marketing

• Web, Video & Podcast Production

• Consulting & Sales

Our team of strategists, designers, content creators, and marketing specialists is led by Justin Allen (Partner/COO) and Brooke Hall (Founder/CEO) — partners in creative impact.

Women-Owned.

What Works Studio is one of the 0.1% of female-founded creative agencies in the U.S., dedicated to elevating brands that create meaningful change.

Explore our case studies to see how we turn vision into impact.

Proven Results

Whether we’re on the front lines of Kaiser Permanente’s social media during the COVID-19 Pandemic or creating and popularizing the now famous trash interceptor Mr. Trash Wheel, we’re known for thinking big and helping our clients create meaningful impact.  

We dreamt up and spearheaded Light City—America’s first international light festival, which drew over 400,000 attendees in its inaugural year and contributed $111.8 million to the Maryland economy. We also produced Light City U, a six-day, sold-out innovation conference.

We helped launch a groundbreaking #GivingTuesday campaign that raised $5.7 Million for nonprofits in 24 hours and made Baltimore the “Most Generous City in America.” This achievement is now featured in a permanent philanthropy exhibition at the Smithsonian Institute.

We've crafted brand-defining campaigns that generated record attendance across 21 locations for the Enoch Pratt Free Library and we continue to manage digital marketing and produce an award-winning podcast on their behalf.

We have executed multiple milestone celebrations for organizations including producing a community-focused drone show to commemorate the 200th Anniversary for the University of Maryland Medical Center (UMMC). Most recently, we executed a successful influencer campaign to engage target audiences and drive them to enroll in diabetes programs designed to improve the overall health of the community. 

Recognition & Awards

We’ve been honored with awards such as:

• Innovator of the Year – The Daily Record

• Creative Group of the Year – Baltimore Innovation Week

• Best Social Media Marketing Agency – Expertise.com

• Top Female CEO & 40 Under 40 – Smart CEO Magazine & Baltimore Business Journal

• Social Innovation Award, Salzburg Global Fellow, Mayor’s Certificate of Recognition – Among many others.