Driving Innovation and AI Strategy
At What Works Studio, we fuse deep creative roots with cutting-edge AI strategy to help forward-thinking organizations lead in a rapidly evolving world. From launching cultural movements to building award-winning campaigns, we’ve always used storytelling as a tool for transformation. Today, we bring that same visionary thinking to AI-powered brand strategy, campaign development, operations, and intelligent systems design.
Our services include AI opportunity audits, workflow automation, AI-assisted creative campaigns, predictive lead generation, and custom implementation—all designed to help teams work smarter, resonate deeper, and scale faster. Whether you're looking to streamline internal processes, personalize marketing at scale, or future-proof your brand, we build the strategic and creative infrastructure to get you there.
About What Works Studio
What Works Studio is a strategic innovation and AI consulting studio helping mid-sized businesses harness emerging technology to drive growth, creativity, and competitive advantage.
Since 2009, we’ve helped clients lead through innovation—from brand-defining campaigns to cutting-edge digital transformation. Today, we specialize in applied AI: designing systems that amplify human creativity, unlock operational efficiency, and drive measurable business outcomes.
Our work has generated hundreds of millions in economic impact, attracted millions of event attendees, driven billions of media impressions, and launched viral campaigns that spark action. We bring that same creative and strategic firepower to AI transformation across sectors—from real estate and energy to healthcare, public institutions, and high-growth brands.
Our Expertise in Applied AI & Innovation
For over 16 years, we’ve helped 140+ brands achieve transformative growth through:
AI Strategy & Consulting
AI Opportunity & Readiness Audits
AI Workflow Automation & Business Process Redesign
AI-Powered Marketing Systems
Applied Innovation & Emerging Tech Integration
Strategy & Branding
Digital & Content Marketing
Web, Video & Podcast Production
Revenue Strategy & Go-to-Market Consulting
Led by Visionaries in Creativity & Tech
What Works Studio is led by Brooke Hall (Founder/CEO) and Justin Allen (Partner/COO), creative and strategic partners who share a vision for using technology to unlock human potential. Together, they lead a seasoned team of consultants, strategists, creatives, and marketers dedicated to turning vision into measurable impact. Justin and Brooke have worked side by side for over a decade, leading major creative, cultural, and strategic initiatives together.
Women-Owned
As one of the 0.1% of female-founded innovation consultancies in the U.S., we bring a distinct perspective to solving complex business challenges—blending empathy, creativity, and precision to help organizations translate emerging technology into results.
How We Work
Strategic first — Every engagement starts with deep discovery and opportunity mapping.
Practical and results-driven — We focus on real outcomes, not AI hype.
Tech-agnostic — We recommend the tools that best serve your business, not one-size-fits-all platforms.
Collaborative — We work shoulder-to-shoulder with your team to ensure adoption, clarity, and momentum.
Proven Results
We’re trusted by clients who want to lead—not follow.
From mid-sized firms to public sector innovators, we’ve helped organizations of all kinds unlock growth through creativity, technology, and transformation.
Our track record of results includes:
GreenWell Energy – Nine-figure pipeline from brand + go-to-market strategy
SAFT – Global brand positioning across clean energy, aerospace, and transport
Kaiser Permanente – Digital strategy during COVID, reaching millions
Mr. Trash Wheel – Viral public engagement campaign
Light City – $111M economic impact from cultural innovation festival
UMMC – Drone show + emerging tech public experience
#GivingTuesday – $5.7M in 24 hours, featured in Smithsonian
Recognition & Awards
Our work has been honored for creativity, innovation, and strategic impact by both industry leaders and national institutions. Our commitment to innovation, impact, and creative excellence has earned recognition such as:
Innovator of the Year – The Daily Record
Creative Group of the Year – Baltimore Innovation Week
Best Social Media Marketing Agency – Expertise.com
Top Female CEO & 40 Under 40 – Smart CEO Magazine & Baltimore Business Journal
Social Innovation Award, Salzburg Global Fellow, Mayor’s Certificate of Recognition — among many others.
What’s Next
Now, we’re helping organizations unlock the next wave of growth—with AI as a catalyst. Whether you’re scaling a business, modernizing operations, or reimagining your brand’s creative potential, we’ll help you turn AI into your competitive edge.
