About the studio / Est. 2009 · Baltimore + San Diego

Growth is a creative act.

For seventeen years, What Works Studio has helped organizations solve important problems, uncover new possibilities, and bring ambitious ideas to life.

01 / Who we are

At our core, we are creatives.

Creation begins with the courage to imagine what does not yet exist. It takes imagination, discipline, perception, and the leadership to move an idea into the world.

That belief shapes every engagement. We listen without assumption, notice what has become invisible, and explore directions others tend to overlook.

For us, creativity is not a department or a deliverable. It is how we solve problems, find opportunities, and make things possible.

Led by

Brooke Hall & Justin Allen

Creative partners known for bringing bold ideas to life. Clients describe us as a creative force with a rare blend of imagination, rigor, and independent thinking.

Founded What Weekly
Co-created Light City
Studio since 2009
Offices Baltimore + San Diego

02 / In the press

“Hall and Allen can never be accused of thinking small. They traffic in big ideas.”

— Baltimore Magazine

More testimonials

03 / How we work

Understand what matters. Then make it real.

Every engagement is different. The goal is the same.

We ask good questions. We look at the whole picture before deciding what needs to change.
We challenge assumptions. We look beyond the obvious to find the real opportunity.
We build what the moment requires. Strategy and systems, brands, campaigns, experiences, and entirely new ventures.