Testimonials
Denise Russo, Sr. Director, Regional Marketing, Kaiser Permanente
"Working with the What Works team was a pleasure, from start to finish. I found their expertise invaluable."
C.A. Dutch Ruppersberger, Maryland, Member of Congress
"Not only have you used your expertise to create and lead world-class campaigns and social movements, but you have engaged the whole community in the process. You are an inspiration."
Stephanie Rawlings-Blake, Mayor, City of Baltimore
"Thank you Brooke and Justin for your vision of a transformative event with #lightcity - I agree we can shape the evolution of our city."
Mary Duston Lidinsky, Baltimore City Resident
"Astonishing vision."
Adam Lindquist, Waterfront Partnership of Baltimore
"Both Mr. Trash Wheel and Light City are two of the greatest stories to come out of Baltimore in recent years and neither would have been possible without What Works."
Dawn Gammon, Owner, The Eyewear Gallery
“What Works Studio cares about their clients and it shows in their work."
Peter Hoffberger, Hoffberger Insurance Group
"Creative Genius."
Peter Davis, President, Hero’s Quest Consulting
"What Weekly is one of the great ideas to come out of Baltimore in the last few years."
Aaron Henkin, Producer WYPR
"Best party of the year!"
Program Manager, Consumer Marketing for National Healthcare Organization
“Justin Allen and his team have really gone the extra mile to ensure our social media campaigns consistently exceeded engagement benchmarks for our campaigns for the past five years. I whole-heartedly recommend What Works Studio as your social media agency.”
Stephanie Rawlings-Blake, Mayor, City of Baltimore
"Brooke and Justin pulled this Light City off in less than 13 months / true champions for Baltimore city."
Elizabeth J. Himelfarb Hurwitz, Global Health Strategist
"Genius in concept and flawless in execution."
Dr. Leana Wen, Commissioner of Baltimore City Health Department
"You have done important and such inspiring work."
C.A. Dutch Ruppersberger, Maryland, Member of Congress
"Your creativity, imagination and innovation, and the ways you have chosen to use these talents speaks to your continued success."
Andrew Yang, 2020 Presidential Candidate
"Congrats to @lightcityu paving the way! Proud for @VFABaltimore to be part of your work!"
Brooke Lierman, Maryland House of Delegates, Legislative District 46
"I am so impressed by all you have accomplished. Thank you for doing what you're doing - and keep up the good work!"
Amy Webb, Author and Founder of Future Today Institute
"Your work is amazing!"
Olga Maltseva, Executive Director, Warnock Foundation
"What Works Studio is great example of how a business can be not only profitable but impactful."
Stephanie Rawlings-Blake, Mayor of Baltimore City
"What Works Studio leverages the passion for community that is so prolific in Baltimore City, demonstrating that extraordinary change and growth often start with the dedication of just a few committed individuals."
-Jesse Rowe, Live.com
"These guys are incredible. Great work, incredible and inspiring!"
Christopher Regan, THA Advisory
"Brilliant logo."
S. Smith, G.B. Smith Photography
"The website is amazing! You guys nailed it and I love, love, love it!"
BJ Sing, CEO of EventEQ
"Your work was one of the reasons we were acquired and joined a national network of industry leaders. Our capacity to do phenomenal work has increased exponentially."
John Frisch, CEO, Miles and Stockbridge
"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."
Jen Ronald, The Baltimore Sun
“If you are from Baltimore, this next paragraph can only be about Brooke Hall and Justin Allen, founders of Light City Baltimore. What a debt we owe these two. We should parade them through town and give them the keys to this city, for they are just two regular people who have reminded us that in Baltimore this is what two people can do. This is citizenship at its finest. Two people believed in an idea that could better their city. They badgered everyone they could to make it happen. They are Baltimore’s best.”
John Cammack, Managing Partner of Cammack Associates LLC
"You’re talking about two people who had an idea before its time."
Baltimore Magazine
“Hall and Allen can never be accused of thinking small... They traffic in big ideas."
Calvin Butler, CEO of BGE
"I appreciated their vision, their passion, and the overall concept of bringing the community together.”
Gary Vikan, Director, The Walters Art Museum
"I have never seen, anywhere, a transformation of vision into reality that was such a stretch. And so fast. You two did it!"
The Guardian
"They have their fingers on the pulse of all things hot and creative in Charm City.”
Charu Suri, Travel Pulse
“The enthusiasm of Brooke Hall, founder of Light City, is infectious."
Kimberly Warren and John Cammack, Baltimore City Residents
"Thank you for being the genesis of Light City. This event will change Baltimore forever."
Sarah Hemminger, Cofounder and CEO of Thread, Inc.
"You and Justin gave an extraordinary gift to our city and I was just happy to be part of the moment in time."
Jennifer Meyer, Managing Director, Data Science & Engineering at StepStone Group
"You are amazing. I am so proud of what you and Justin have done and continue to do for our great City."
Mike Galiazzo, President, Regional Manufacturing Institute of Maryland
"Baltimore will forever be changed because you had vision and dedication."
Rick Armiger, Vice President, Morgan Stanley
"Just wanted to send over a lot of love and encouragement. Light City's news shone all the way to London, here in my adopted city to make me smile, and say HOORAY, FINALLY some brilliant Baltimore sunshine."
Doreen Bolger, Director, Baltimore Museum of Art
"Communications gurus!"
Jack Elsby, President, Brass Elephant and Baltimore City Resident
"I deeply appreciate and applaud the efforts of the Light City team to positively raise the profile of our city. I personally appreciate the profound commitment the two of you have made."
Olga Maltseva, Warnock Foundation
"Brooke Hall Allen is not only an exemplary designer, businesswoman, and marketer, but a role model for social responsibility and community involvement in the business community."
Heather Fields, GiveCorps
"Genius crew."
Charm City Momma, The Baltimore Sun
"Allen and Hall deserve the Key to the City! Total heroes in Baltimore. Light City was a wonderful event with great potential for the future. Two artists brought more joy (and probably more money) into the city than the Grand Prix debacle that cost millions in upfront investment."
Diana Gross, Director of Learning and Innovation, Johns Hopkins University
“Don't know many other people who manifest dreams like you and Justin!"
Stephanie Rawlings-Blake, Mayor of Baltimore City
"Light City Baltimore has unlocked forward thinking ideas and tools to positively impact and grow healthy and sustainable communities in a way that we’ve never experienced before."
Kevin J. Manning, President, Stevenson University
"You are making a difference, not just at What Works Studio, but also out in the community. Thank you for making our community a better place in which to live and work."
Mike Galiazzo, President, Regional Manufacturing Institute of Maryland
“Brooke & Justin not only "Light Up" Baltimore, they Light Up everyone in their warm circle of friends. Leadership involves genuine caring relationships, the chemistry that causes others to follow. Brooke & Justin are leaders not just because they are bright and visionary. They are leaders because their concern is always about the welfare of others.”
Ben Smith, Homewood Interiors
"I've worked with 4-5 social media content strategy firms, and What Works trumps them all."
