The Impact of Our Work, In Their Words

A curated selection of client, partner, and community reflections on the outcomes we help create.

Impact & Innovation

  • “Hall and Allen can never be accused of thinking small. They traffic in big ideas.”

    Baltimore Magazine

  • "Visionaries."

    Baltimore Business Journal

  • “They have their fingers on the pulse of all things hot and creative in Charm City.”

    The Guardian

  • “Light City brought over 400,000 attendees and contributed $33.8 million to the local economy [in its first year].”

    Baltimore Business Journal

  • “Light City Baltimore has unlocked forward-thinking ideas and tools to positively impact and grow healthy and sustainable communities in a way that we’ve never experienced before.”

    Stephanie Rawlings-Blake, Former Mayor of Baltimore City

Creative Leadership & Vision

  • “The creative minds behind this small design studio have launched a whole series of projects designed to put Baltimore on the map.”

    SmartCEO Magazine

  • “Genius in concept and flawless in execution.”

    Elizabeth J. Himelfarb Hurwitz, Board of Trustees, Baltimore Museum of Art

  • “Creative genius.”

    Peter Hoffberger, Hoffberger Insurance Group

  • “Your work is amazing.”

    Amy Webb, Best-Selling Author, Founder of the Future Today Strategy Group and Professor of Strategic Foresight at NYU

  • “What Works Studio named one of the most exciting tech hubs in Baltimore’s innovation economy.”

    Technical.ly Baltimore

 Brand & Strategy

  • “What Works Studio has been instrumental in accelerating our pipeline faster than we ever imagined.”  

    James Wells III, CEO, GreenWell Energy

  • “I whole-heartedly recommend What Works Studio. Our social media campaigns consistently exceeded engagement benchmarks for our campaigns for the past five years.”

    -Program Manager, Consumer Marketing for National Healthcare Organization 

  • “Working with the What Works team was a pleasure from start to finish. Their expertise was invaluable.”

    Denise Russo, Senior Director, Kaiser Permanente

  • “What Works Studio is an excellent choice to drive your social media programs for results.”

    Program Manager, National Healthcare Organization

Cultural Impact & Community Transformation

  • "You are making a difference, not just at What Works Studio, but also out in the community. Thank you for making our community a better place."

    Kevin J. Manning, President, Stevenson University

  • “If you are from Baltimore, this can only be about Brooke and Justin… We should parade them through town and give them the keys to this city. They are Baltimore’s best.”

    Jen Ronald, The Baltimore Sun

  • “Baltimore will forever be changed because you had vision and dedication.”

    Mike Galiazzo, President, Regional Manufacturing Institute

  • “Not only have you used your expertise to create and lead world-class campaigns and social movements, but you have engaged the entire community in the process. You are an inspiration.”

    C.A. Dutch Ruppersberger, U.S. Congressman, Maryland

  • "It’s impossible, until it’s not.  I have never seen, anywhere, a transformation of vision into reality that was such a stretch. And so fast.  You two did it! And perhaps never, has our town needed what you have made real, more."

    Gary Vikan, Director, The Walters Art Museum

  • “Both Mr. Trash Wheel and Light City are two of the greatest stories to come out of Baltimore in recent years, and neither would have been possible without What Works.”

    Adam Lindquist, Waterfront Partnership of Baltimore

  • “Astonishing vision.”

    Mary Duston Lidinsky

Explore Working Together

Our team partners with a limited number of organizations each year.
If you’re navigating an important moment of growth or transformation, we invite you to introduce your project.

Introduce your project