Intelligence at Work
Growth Strategy, Trends & Business Insights from What Works Studio
How We Helped One Client Save $100K Using Generative AI
Inside a high-impact campaign that blended creativity, speed, and strategic savings.
For marketing teams under pressure, the equation is familiar: you need big results, standout creative, and cross-channel consistency, without blowing your budget or timeline.
What AI Can’t Do—And Why That’s Your Opportunity
Why the future belongs to leaders who build with intelligence and intention.
We’re surrounded by conversations about what AI can do: write copy, analyze data, generate images, simulate voices, predict behaviors.
How Forward-Thinking Businesses Are Using Applied AI to Stay Competitive in 2025
Living through the emergence of the internet and the transformation of virtually every industry on the planet gave us a glimpse of what exponential change can do. With AI, we sense the emerging disruption. We’re being challenged to meet the moment.
From Manual to Magical: 7 Workflows AI Can Automate Right Now
We’ve all felt it: the quiet drag of manual work that clutters our day, slows our teams, and pulls focus from the work that actually moves the needle. Before AI, we just accepted it: grinding through spreadsheets, writing the same emails over and over, tracking down the same bits of data for yet another weekly report.
AI for Marketing Teams: Intelligent Campaigns Without Compromising Your Brand
Marketing teams are no strangers to complexity. Campaigns need to be fast and flexible, but also polished, strategic, and on-brand. Teams are juggling more platforms, more content formats, and higher expectations, with fewer resources and tighter turnarounds.
5 Things AI Can’t Do (And Why That Gives You an Advantage)
We’ve entered an era where AI can write, design, analyze, and even advise. And for many business leaders, that’s as thrilling as it is unsettling.
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