Sawyer Wealth Management
Comprehensive Brand and Marketing Transformation
640% GROWTH IN ASSETS UNDER MANAGEMENT IN ONLY 5 YEARS
Project Overview: What Works Studio was engaged by Sawyer Wealth Management, previously known as The Sawyer Group, to spearhead a complete overhaul of their brand and marketing strategy.
Scope of Services:
Brand Development: We created a new brand identity for Sawyer Wealth Management, including a fresh logo, comprehensive style guide, and cohesive messaging that reflected their evolved vision. Additionally, we facilitated the renaming process, aligning the new name with their broader strategic objectives.
Website Development: A robust, user-friendly website was designed to serve as the digital cornerstone of their brand.
Collateral Development: We produced a full suite of marketing collateral to consistently communicate the new brand identity across all platforms.
Video Production: A brand video was developed to visually convey Sawyer’s market position and value proposition.
Magazine Print Ad Design and Development: Designed and developed engaging print ads for major financial magazines to reach a wider audience.
Social Media and Email Management: Executed targeted social media strategies and comprehensive email marketing campaigns to enhance client engagement and acquisition.
Marketing Management: Following the rebranding, What Works Studio was retained as the full-service marketing arm for Sawyer, handling all aspects of their marketing and communications.
Results: Over the course of our five-year collaboration, Sawyer Wealth Management has seen a remarkable 640% growth in assets under management (AUM), demonstrating the impactful integration of strategic brand development and meticulous marketing execution.
