John S. Connor

What Works Studio modernized John S. Connor’s brand and launched a fast, mobile-optimized website for their 100th anniversary.

As John S. Connor prepared to mark its hundredth year in global logistics, the company saw an opportunity to honor its legacy while stepping confidently into its next century. They partnered with What Works Studio to lead a full rebrand and build a modern, mobile-friendly website that could communicate their expertise, expand their digital presence, and support the growing needs of a global client base.

Our work began with an in-depth discovery process that traced the company’s history, culture, and competitive landscape. Those insights shaped a refreshed brand identity, from a new messaging platform to a redesigned logo that balanced heritage with forward momentum. With the brand foundation in place, we developed a custom website built for speed, flexibility, and long-term scalability. The result is a platform significantly faster than competitor sites and engineered for rapid updates and dynamic development, ensuring the firm can evolve in real time as the industry continues to shift.

A century of experience reimagined through a modern brand and digital platform built for the next hundred years.

Key Outcomes

• Complete rebrand built from research-driven discovery

• New messaging platform and visual identity honoring the company’s 100-year legacy

• Custom, mobile-first website built for speed and agility

• Performance that outpaces competitor websites

• Infrastructure designed for fast updates and scalable growth