What Works Studio transformed GreenWell Energy’s go-to-market playbook. The result: a nine-figure pipeline.

As the original creators of Light City, we led the concept, strategy, and partnership development behind America’s first international light festival, generating $111.6M in economic impact, drawing 1.3M+ attendees, and securing more than 2.9B media impressions over its three-year run.

Baltimore’s waterfront needed a clearer identity and a refreshed story. We helped reposition this historic destination with a modern strategy that brought clarity, cohesion, and momentum.

We transformed an innovative harbor trash interceptor into a global environmental icon by creating the personality, storytelling, and social presence that made Mr. Trash Wheel a beloved internet celebrity and international symbol for ocean conservancy.

Amid rapid growth and shifting health communications needs, Kaiser Permanente turned to us to stabilize, streamline, and scale their social media systems resulting in major gains in engagement.