Let’s Talk.

hello@whatworks.io

Coffee’s on us.

8 Market Pl., Suite 300
Baltimore, MD 21202
+1 410 800 0788

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Small agency care, big agency results

We will elevate your story, engage your target audiences, and drive your growth. From branding, advertising, and marketing to websites, videos and social media – we combine the best mix of strategies and tactics to empower you to get the results you need.
Let's Talk.

What We Do.

Research + Consulting.

We dive deep into your organization’s history, opportunities and challenges and develop strategies and tactics designed to help you make informed marketing decisions that deliver the best outcomes.

Branding.

We help brands connect with audiences by crafting authentic narratives and compelling visual identities that stand out, build trust, and inspire action.

Marketing.

We develop and implement strategies that generate qualified leads, create loyal fans, and drive revenue. We develop websites, videos, print collateral, digital campaigns and advertising that captivate your audience, elevate your brand and solve your problems.

Social + Video Campaigns.

We are pioneers in cutting-edge techniques to establish and grow social media followings and memorable personas that transcend digital marketing noise, build remarkable brand affinity, and drive sales.

Have a question about branding or strategy?

Why We Do
 What We Do.

We have a track record of empowering brands and communities to become more prosperous. We created Light City, Mr. Trash Wheel, What Weekly and more.

Rave Reviews.

"Brooke led our team through the creative process, developed a beautiful logo that truly reflected our values, and delivered – on time and on budget – a beautiful website. To this day, new visitors to the site compliment her work on a regular basis."

Olga Maltseva, Warnock Foundation

"Brooke Hall Allen is not only an exemplary designer, businesswoman, and marketer, but a role model for social responsibility and community involvement in the business community."

Olga Maltseva, Warnock Foundation

"I stumbled upon your website accidentally, and thought, gee these guys are incredible. So all I wanted to say was, great work, incredible and inspiring!"

Jesse Rowe, Live.com

"Genius crew."

Heather Fields, GiveCorps

"I deeply appreciate and applaud the efforts of the Light City team to positively raise the profile of our city. I personally appreciate the profound commitment the two of you have made."

Jack Elsby

"Communications gurus!"

Doreen Bolger Director, Baltimore Museum of Art

"Brilliant logo."

Christopher Regan, THA Advisory

"What Weekly is one of the great ideas to come out of Baltimore in the last few years."

Peter Davis

"Best party of the year!"

Aaron Henkin, Producer WYPR

"It’s impossible, until it’s not. I have never seen, anywhere, a transformation of vision into reality that was such a stretch. And so fast. You two did it! And perhaps never, has our town needed what you have made real, more."

Gary Vikan, Director, The Walters Art Museum

"Just wanted to send over a lot of love and encouragement. Light City's news shone all the way to London, here in my adopted city to make me smile, and say HOORAY, FINALLY some brilliant Baltimore sunshine."

Rick Armiger

"Baltimore will forever be changed because you had vision and dedication."

Mike Galiazzo, Regional Manufacturing Institute of Maryland

"I just wanted to drop you a quick word of (awe-struck) thanks for Light City. We took the children Wednesday night and fell in love with Baltimore all over again. It was genius in concept and flawless in execution."

Elizabeth J. Himelfarb Hurwitz

"You and Justin gave an extraordinary gift to our city and I was just happy to be part of the moment in time."

Sarah Hemminger, Cofounder and CEO of Thread, Inc.

"You are amazing. I am so proud of what you and Justin have done and continue to do for our great City."

Jennifer Meyer, Vice President, Global Customer Operations at ZeroFOX

"You have done important and such inspiring work. Thank you for bringing Light City to fruition!"

Dr. Leana Wen, President of Planned Parenthood

"The website is amazing! You guys nailed it and I love, love, love it!"

Stacia Smith

"Your work is amazing!"

Amy Webb, Author and Founder of Future Today Institute

"Thank you and congratulations on the astonishing vision you've brought to reality."

Mary Duston Lidinsky

"Thank you for being the genesis of Light City. This event will change Baltimore forever."

Kimberly Warren and John Cammack

"We are really impressed with how organized you and Justin are as a unit. I've worked with 4-5 social media content strategy firms, and What Works trumps them all in terms of process and organization."

Ben Smith, Homewood Interiors

“The enthusiasm of Brooke Hall, founder of Light City, is infectious."

Charu Suri, Travel Pulse

“If you are from Baltimore, this next paragraph can only be about Brooke Hall and Justin Allen, founders of Light City Baltimore. What a debt we owe these two. We should parade them through town and give them the keys to this city, for they are just two regular people who have reminded us that in Baltimore this is what two people can do. This is citizenship at its finest. Two people believed in an idea that could better their city. They badgered everyone they could to make it happen. They are Baltimore’s best.”

Jen Ronald, The Baltimore Sun

"Light City U’s Creative Innovation Conference [which was developed, programmed and hosted by Brooke Hall and Justin Allen was] one of the best conferences I’ve ever attended (and I’ve attended a LOT of conferences).”

M. Kendall Ludwig

“I appreciated their vision, their passion, and the overall concept of bringing the community together.”

Calvin G. Butler Jr., CEO of BGE

"You’re talking about two people who had an idea before its time."

John Cammack, Managing Partner of Cammack Associates LLC

"They have their fingers on the pulse of all things hot and creative in Charm City.”

The Guardian

"Your work was one of the reasons we were acquired and joined a national network of industry leaders. Our capacity to do phenomenal work has increased exponentially."

BJ Sing, CEO of EventEQ

"A rare combination of strategic thinker and creative executor… all of this has worked to shorten our sales cycle, which of course has led to better sales. I highly recommend What Works Studio."

Derek Gordon, Yield Software

"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."

John Frisch, former CEO of Miles and Stockbridge and Chairman of Well for the Journey

"Brooke is awesome, often called 'my secret weapon.'"

Mike Mann

"I am starting to cry it looks so good."

David Eisele

"Brooke has boundless creative energy. She works tirelessly for clients, leveraging her deep media relationships, truly fine writing skills and strategic, big picture thinking to generate great results."

Steve Surdez

“Hall and Allen can never be accused of thinking small... They traffic in big ideas."

Baltimore Magazine

"What Works Studio is great example of how a business can be not only profitable but impactful."

Olga Brillman, Executive Director, Warnock Foundation

"Creative Genius."

Peter Hoffberger, Hoffberger Insurance Group

"Both Mr. Trash Wheel and Light City are two of the greatest stories to come out of Baltimore in recent years and neither would have been possible without What Works."

Adam Lindquist, Waterfront Partnership of Baltimore

"What Works Studio leverages the passion for community that is so prolific in Baltimore City, demonstrating that extraordinary change and growth often start with the dedication of just a few committed individuals."

Stephanie Rawlings-Blake, Former Mayor of Baltimore City

"No one knows or leverages 21st Century new media better."

Peter Davis

Our Branding Process.

g
Research + Workshops
f
Brand Manual + Messaging
s
Logo + Visual Identity
d
Stationery Suite + Collateral
s
Roll-Out
111
Over $111 Million dollars in economic impact
5
$5 Million dollars raised in one day
10
10 years in business
1
Award-winning festival

Who we work with.

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About Us.

Our Work

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Let's Talk. Coffee's on us.