Connect with your people, build brand affinity, and drive outcomes.

Do you have any of these goals?

You want to add a dedicated expert/account manager and specialized marketing professionals to your team because you need help with implementation. You want to streamline and systematize your organic and paid social media marketing with proven processes and workflows. You want all of your campaigns working in harmony, aligned with your brand strategy, infused with unforgettable creative and delivering measurable results.

You’ve been managing your team’s marketing and PR, but your social media and content efforts need to be streamlined. We can provide a data-driven digital strategy informed by audience personas and keyword research, organize and streamline your organic and paid social media processes, deliver high quality, custom content, provide sophisticated analysis and monthly reporting and, most importantly, implement workflows to make your life easier.

Your organization is committed to working with certified women-owned businesses (WBE) or women-owned small businesses (WOSB). As a certified woman-owned small business, we can help you achieve your minority participation goals. What Works Studio is one of the 0.1% of female-founded creative agencies in the U.S.

What Works Studio is a mission-driven marketing agency focused on social media and content marketing.

Here’s why we’re different.

We have a penchant for dreaming big, having meaningful impact, and empowering our clients to reach their highest potential. We’ve been helping purpose-driven organizations grow and connect with their audiences for over 13 years. From the beginning, we’ve always been inspired by storytelling, community, and the power of the internet to connect people for the greater good. We’ve created massive social movements for groups that want to make a difference. As one of the 0.1% of female-founded agencies, we’re committed to hiring women, people of color, and other communities traditionally underrepresented in this field. We are huge champions of our planet and have designed our operations to have minimal impact on the environment. 

We’ve created strategies, campaigns, brands, and platforms that have become culturally significant movements that capture the attention of the world. Our work has resulted in billions of earned media impressions, viral social media events, hundreds of millions of dollars in measurable economic impact and ROI, and global brand recognition for clients.  As an award-winning agency that develops outside-of-the-box strategies, remarkable brand activations, and community-led movements to engage audiences and fuel change, we can inspire audiences, build movements, and drive growth for you too. We provide superior analysis of campaign performance data and comprehensive reporting on measurable results.

Whether we’re on the front lines of Kaiser Permanente’s social media during the COVID-19 Pandemic, creating and popularizing the now famous trash interceptor Mr. Trash Wheel persona, spearheading Light City – a citywide light and innovation festival – that attracted over 400,000 attendees in its first year and added $111.8 Million to the Maryland economy, helping launch a GivingTuesday campaign that raised $5.7 Million for nonprofits in 24 hours and made Baltimore the “Most Generous City in America,” or creating brand-defining campaigns that drove record attendance in 21 branches and producing an award-winning podcast for the Enoch Pratt Free Library — we’re known for thinking big and helping our clients make a big impact.