Welcome to What Works.
What Works Studio is an award-winning creative agency that offers full-service marketing services and specializes in social media content and campaigns, brand development, digital marketing, website design and development, podcast production, photography and video production, advertising, research, and events.
We create dynamic engagement, spark collaborations, and fuel movements. Our work has resulted in hundreds of millions of dollars in economic impact, billions of earned media impressions, viral social media events, and global brand recognition for our clients.
We are strategists for the time we live in. We provide you with ideas, tools, and implementation to grow an audience that comes to you. We do this by building brands, products, and experiences that people love and cultivating communities around them.
Do you have an opportunity that requires a creative solution? Want to launch a campaign, product, business, or event that people won’t soon forget? Let’s talk.
What We Do.
We put the enormous power of social media to work for you. We are pioneers in cutting-edge techniques to establish and grow brands online. We conceptualize memorable social media personas and implement strategic content campaigns that transcend digital marketing noise to build remarkable followings and affinity for brands.
We seamlessly integrate with your in-house marketing team to bring fresh eyes, a new strategy focused on ROI, and capabilities to implement campaigns that generate qualified leads, create loyal fans, and drive revenue. We develop websites, videos, print collateral, brand identities, and messaging to elevate your brand and drive growth.
Your brand is the single most important aspect of your marketing efforts. We help brands connect with audiences by crafting authentic narratives, logos and compelling visual identities that stand out, build trust, and inspire action.
We specialize in designing and developing websites that convert leads and look gorgeous in the process. We can optimize and maintain your existing site, create landing pages for your campaigns, or build you a new site from the ground up.
"Light City Baltimore has unlocked forward thinking ideas and tools to positively impact and grow healthy and sustainable communities in a way that we’ve never experienced before."
"I've worked with 4-5 social media content strategy firms, and What Works trumps them all..."
"Baltimore will forever be changed because you had vision and dedication."
"Genius in concept and flawless in execution."
"The website is amazing! You guys nailed it and I love, love, love it!"
"Your work is amazing!"
"Your work was one of the reasons we were acquired and joined a national network of industry leaders. Our capacity to do phenomenal work has increased exponentially."
"A rare combination of strategic thinker and creative executor… all of this has worked to shorten our sales cycle, which of course has led to better sales. I highly recommend What Works Studio."
"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."
"I am starting to cry it looks so good."
“Hall and Allen can never be accused of thinking small... They traffic in big ideas."
"I have never seen, anywhere, a transformation of vision into reality that was such a stretch. And so fast. You two did it!"
"So impressed with What Works Studio."
"Both Mr. Trash Wheel and Light City are two of the greatest stories to come out of Baltimore in recent years and neither would have been possible without What Works."
"No one knows or leverages 21st Century new media better."