Building Brands That Shape What’s Next
We help innovators, entrepreneurs, and emerging industries bring bold ideas to life through strategy, storytelling, and design that drives adoption and growth.
From technology and energy to AI and creative ventures, we help visionary organizations transform potential into progress.
Our innovation partnerships span industries redefining how we live, work, and power the future.
Welcome to What Works for Innovation
For more than 16 years, What Works Studio has helped visionary brands and emerging industries turn imagination into impact.
We partner with innovators, entrepreneurs, and creative pioneers to launch ideas, accelerate adoption, and shape what’s next.
Our focus is simple: clarity, creativity, and execution that help bold ideas break through, moving from concept to market with confidence and measurable momentum.
Services for Innovation
Our innovation marketing framework helps bold ideas gain traction, attract investment, and connect with early adopters through brand strategy, storytelling, and scalable systems.
Brand Strategy & Positioning
Build the foundation for market leadership with brand clarity, investor alignment, and a cohesive identity.
Go-to-Market Strategy
Investor & Stakeholder Messaging
Visual Identity & Naming
Brand Architecture
Creative & Storytelling
Inspire belief and adoption through creative that connects emotion with innovation.
Product Launch Campaigns
Video & Content Development
Event & Experience Design
Thought Leadership Campaigns
Digital Marketing & Launch Campaigns
Launch with momentum through precision-targeted, data-driven digital campaigns.
Website & Landing Page Development
Paid Media & Growth Strategy
Funnel Optimization
CRM & Automation Systems
Sales Strategy & Implementation
Turn awareness into action with strategies that bridge marketing and sales for real results.
Sales Enablement Content & Messaging
Pipeline & Nurture Campaign Development
Sales Process Optimization
CRM Integration & Performance Reporting
Innovation Case Studies
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GreenWell Energy
Go-to-Market Transformation & Sales Strategy
GreenWell Energy partnered with What Works Studio to transform its go-to-market playbook, aligning brand foundation with a real estate–focused sales strategy. By integrating AI-driven prospecting, pipeline development, and sales execution, the initiative generated 300+ qualified real estate leads and a nine-figure sales pipeline spanning multifamily, retail, and C&I portfolios.
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Saft America
Xcelion® Battery Launch & Global Campaign
Saft America partnered with What Works Studio to launch its Xcelion® lithium-ion battery line through a global, multi-channel campaign. By integrating strategic audits, creative development, and AI-driven lead generation, the initiative produced 62 qualified enterprise leads, reduced production timelines by 25%, and expanded awareness across seven international markets.
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Aerotek
Social Media Audit & Content Strategy for Industrial Growth
Aerotek partnered with What Works Studio to evaluate and optimize its social media performance following a strategic shift toward industrial staffing. Through an in-depth audit, persona development, and data-driven content strategy, the initiative generated 1.5 million+ impressions, a 40% lift in engagement, and a 65% increase in website traffic, driving measurable growth in candidate applications and client inquiries.
What Our Partners in Innovation Say
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“What Works Studio has been instrumental in forging relationships with leading real estate portfolios, helping us close opportunities in both solar and EV infrastructure. Their data-driven outreach and real estate–tailored collateral gave us credibility from the first touch, accelerating our pipeline faster than we ever imagined.”
— James Wells III, CEO, GreenWell Energy
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“What Works recently provided us with an in-depth audit of our multiple social media platforms which included current trends, competitor analysis, platform analysis and recommendations. To produce this, they carefully analyzed our data and were constantly in touch with us as they developed the analysis, ensuring that all the details were accurate, and thus producing a hyper-relevant audit. Since we are in our social platforms on a day-to-day basis, having another eye on our strategy and data shed light on insights that were in our peripheral. We will be incorporating many of their insights and recommendations into our social strategy and greatly value their partnership!”
-Alyssa Y., Marketing Specialist with Aerotek
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“This was a big week for our organization with the new website going live, and we’re already getting wonderful feedback. We absolutely love it. It feels like CAMI is all grown up now with the new design and functionality. Huge thanks to What Works Studio for bringing this project to life. We’ll be proudly telling everyone who built our new site.”
Stacey Smith, Cybersecurity Association of Maryland, Inc.
Let’s Build What Works in Innovation
Whether you’re launching a new product, scaling a tech brand, or bringing a breakthrough idea to market, we’ll help you grow with clarity, creativity, and measurable impact.
Ready to bring your next big idea to life?