Stories of Growth, Possibility, and Transformation.

Outcomes created through thoughtful insight, sharp design, and meaningful action.

  • Close-up view of solar panels on a roof during sunset or sunrise

    Market Expansion Unlocked

    What Works Studio transformed GreenWell Energy’s go-to-market playbook. The result: a nine-figure pipeline.

  • City skyline at sunset with tall buildings, a river, and cloudy sky.

    Iconic Waterfront Repositioned

    Baltimore’s waterfront needed a clearer identity and a refreshed story. We helped reposition this historic destination with a modern strategy that brought clarity, cohesion, and momentum.

  • A floating structure with large cartoonish eyes on a body of water, resembling a whimsical watercraft or attraction, with a city skyline and a water taxi in the background.

    Global Cultural Phenomenon

    We transformed an innovative harbor trash interceptor into a global environmental icon by creating the personality, storytelling, and social presence that made Mr. Trash Wheel a beloved internet celebrity and international symbol for ocean conservancy.

  • High-Stakes Public Messaging

    Amid rapid growth and shifting health communications needs, Kaiser Permanente turned to us to stabilize, streamline, and scale their social media systems resulting in major gains in engagement.

  • A large classic-style library building with a sign that reads 'ENOCH PRATT FREE LIBRARY' at the top center. Several flags are flying on top, and the street in front has parked cars, pedestrians, and trees.

    Record Breaking Audience Growth

    We helped reposition Enoch Pratt Free Library as a modern, community-centered institution driving record attendance, expanding awareness across 21 branches, and producing an award-winning podcast that deepened public engagement.

  • Night view of a city waterfront with colorful star-shaped lights floating on the water, modern high-rise buildings with illuminated windows, and a large tent-like structure on the pier.

    Large-Scale Cultural Impact & Economic Development

    As the original creators of Light City, we led the concept, strategy, and partnership development behind America’s first international light festival, generating $111.6M in economic impact, drawing 1.3M+ attendees, and securing more than 2.9B media impressions over its three-year run.

  • Sold-Out, Six-Day Innovation Conference

    We conceptualized and produced Light City U, a six-day sold-out innovation conference that brought together leading voices in healthcare, energy, the creative economy, and social innovation. As a core pillar of the broader Light City festival, the conference generated substantial sponsorship support and convened thought leaders, creators, and civic innovators for a citywide dialogue on creativity, community, and the future of innovation.

  • An Award-Winning Chronicle of Baltimore’s Creative and Cultural Scene

    We launched What Weekly, a Baltimore arts and culture magazine that grew into an award-winning international platform publishing thousands of stories, receiving major press recognition, and galvanizing a creative community over seven impactful years.

  • View of Earth from space with the atmosphere glowing at the horizon, above a starry sky with a bright star or planet shining

    Positioning & Product Launch

    We helped Saft America launch its Xcelion® battery line globally with a cohesive strategy, elevated visual identity, and targeted digital campaigns that drove strong engagement and qualified leads.

  • Two construction workers wearing yellow safety helmets and blue uniforms looking at a tablet against the setting sun.

    Workforce Attraction Strengthened

    Following Aerotek’s shift to industrial staffing, we delivered a deep audit, defined clear audience personas, and built a cross-channel content strategy that drove higher engagement, stronger reach, and measurable increases in traffic from both candidates and hiring managers.

  • girl sitting on stoop

    Public Health Awareness Amplified

    We developed a culturally aligned, community-tested awareness campaign for UMMC’s Midtown Campus deploying 25+ high-impact mall installations, elevating visibility for key service lines, and saving the client more than $100K in production costs.

  • Aerial Spectacle for UMMC’s 200th Anniversary

    We created and directed a large-scale drone show for UMMC’s 200th anniversary, delivering a city-wide spectacle that honored Baltimore and captivated Artscape audiences.

  • Driving Federal Employee Enrollment at Scale

    A five-year paid social campaign delivered 12.5M impressions, 1M clicks, and strong conversions for Kaiser Permanente.

  • Driving Enrollment Through Precision Targeting

    A geo-personalized social campaign delivered an 12.68% CTR, over 800% above the industry average.

  • A Centennial Rebrand for a Global Logistics Leader

    What Works Studio modernized John S. Connor’s brand and launched a fast, mobile-optimized website for their 100th anniversary.

  • Strengthening Two Chapters with New Websites and a Unified Outward Bound Brand

    We created a full suite of digital and print assets for Baltimore Outward Bound and designed a new website for the Philadelphia chapter, reinforcing brand consistency across regions.

  • A Complete Brand Transformation That Drove 640% AUM Growth

    A full brand overhaul and integrated marketing strategy helped Sawyer achieve a 640% increase in assets under management.

  • Crafting a Distinctive Brand for a Modern IP Law Firm

    We created a bold identity and minimalist website for Hopkins IP, blending legal expertise with art-driven design sensibilities.

  • Launching a New Charter School With Breakthrough Enrollment Results

    Our integrated campaign drove over 1,000 applications and 300% enrollment growth, securing $1M in grants for Green Street Academy.

  • Making Baltimore the Most Generous City in America

    Our integrated #GivingTuesday campaign rallied an entire city, raising $5.7M in 24 hours and becoming the first citywide initiative of its kind, now permanently featured in the Smithsonian’s history of philanthropy.

Explore Working Together

Our team partners with a limited number of organizations each year.
If you’re navigating an important moment of growth or transformation, we invite you to introduce your project.

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