What Works Studio transformed GreenWell Energy’s go-to-market playbook. The result: a nine-figure pipeline.

Baltimore’s waterfront needed a clearer identity and a refreshed story. We helped reposition this historic destination with a modern strategy that brought clarity, cohesion, and momentum.

We transformed an innovative harbor trash interceptor into a global environmental icon by creating the personality, storytelling, and social presence that made Mr. Trash Wheel a beloved internet celebrity and international symbol for ocean conservancy.

Amid rapid growth and shifting health communications needs, Kaiser Permanente turned to us to stabilize, streamline, and scale their social media systems resulting in major gains in engagement.

We helped reposition Enoch Pratt Free Library as a modern, community-centered institution driving record attendance, expanding awareness across 21 branches, and producing an award-winning podcast that deepened public engagement.

As the original creators of Light City, we led the concept, strategy, and partnership development behind America’s first international light festival, generating $111.6M in economic impact, drawing 1.3M+ attendees, and securing more than 2.9B media impressions over its three-year run.

We conceptualized and produced Light City U, a six-day sold-out innovation conference that brought together leading voices in healthcare, energy, the creative economy, and social innovation. As a core pillar of the broader Light City festival, the conference generated substantial sponsorship support and convened thought leaders, creators, and civic innovators for a citywide dialogue on creativity, community, and the future of innovation.

We launched What Weekly, a Baltimore arts and culture magazine that grew into an award-winning international platform publishing thousands of stories, receiving major press recognition, and galvanizing a creative community over seven impactful years.

We helped Saft America launch its Xcelion® battery line globally with a cohesive strategy, elevated visual identity, and targeted digital campaigns that drove strong engagement and qualified leads.

Following Aerotek’s shift to industrial staffing, we delivered a deep audit, defined clear audience personas, and built a cross-channel content strategy that drove higher engagement, stronger reach, and measurable increases in traffic from both candidates and hiring managers.

We developed a culturally aligned, community-tested awareness campaign for UMMC’s Midtown Campus deploying 25+ high-impact mall installations, elevating visibility for key service lines, and saving the client more than $100K in production costs.

We created and directed a large-scale drone show for UMMC’s 200th anniversary, delivering a city-wide spectacle that honored Baltimore and captivated Artscape audiences.

A grassroots influencer campaign connected UMMC’s diabetes programs with the people who needed them most.

A five-year paid social campaign delivered 12.5M impressions, 1M clicks, and strong conversions for Kaiser Permanente.

A geo-personalized social campaign delivered an 12.68% CTR, over 800% above the industry average.

A coordinated digital and PR campaign generated over 100K website visits and drove record event participation.

What Works Studio modernized John S. Connor’s brand and launched a fast, mobile-optimized website for their 100th anniversary.

We created a full suite of digital and print assets for Baltimore Outward Bound and designed a new website for the Philadelphia chapter, reinforcing brand consistency across regions.

A full brand overhaul and integrated marketing strategy helped Sawyer achieve a 640% increase in assets under management.

We created a bold identity and minimalist website for Hopkins IP, blending legal expertise with art-driven design sensibilities.

Our integrated campaign drove over 1,000 applications and 300% enrollment growth, securing $1M in grants for Green Street Academy.

Our integrated #GivingTuesday campaign rallied an entire city, raising $5.7M in 24 hours and becoming the first citywide initiative of its kind, now permanently featured in the Smithsonian’s history of philanthropy.