Outward Bound

Website and Print Asset Development for Outward Bound Schools

Client: Baltimore Chesapeake Bay Outward Bound School, Philadelphia Outward Bound
Industry: Education, Non-Profit, Outdoor Leadership

Overview
What Works Studio partnered with the Baltimore Chesapeake Bay Outward Bound School (BCBOBS) to design and develop a new website that aligns with the organization’s visual identity while maintaining consistency with other Outward Bound chapters. Following the success of the Baltimore site, we were selected to design and develop the website for the Philadelphia Outward Bound School as well. In addition to digital solutions, What Works Studio also developed a variety of print assets for Outward Bound, including annual reports, event invitations, campaign materials, and other key marketing collateral.

Challenge
The primary challenge was creating a website that adhered to Outward Bound’s established branding and visual identity while ensuring the Baltimore chapter’s site felt unique and tailored to the local community. Additionally, it was essential that the website design was cohesive with the existing Outward Bound chapter sites to preserve the overall brand integrity. For print assets, we needed to create visually compelling designs that effectively communicated the organization’s mission, events, and impact.

Solution

• Website Design and Development:
  What Works Studio developed a responsive, user-friendly website for the Baltimore Chesapeake Bay Outward Bound School, ensuring seamless navigation and clear, engaging content. The design matched the visual standards of other Outward Bound chapters, reinforcing brand consistency across locations. Following the completion of the Baltimore site, we applied the same level of care and expertise to develop the website for the Philadelphia Outward Bound School, enhancing the organization’s digital presence and outreach capabilities.

• Print Asset Development:
  In addition to digital solutions, What Works Studio designed a range of print materials to support Outward Bound’s marketing and communications efforts. These included annual reports that highlighted the organization’s impact, event invitations that embodied the spirit of outdoor leadership, and campaign materials that energized donors and participants alike. Each piece was crafted to visually align with Outward Bound’s established brand identity while effectively delivering key messaging.

Results

• Enhanced Digital Presence: The new websites for both the Baltimore and Philadelphia schools improved user experience and engagement, making it easier for participants, donors, and partners to access information and connect with the organization.

• Cohesive Brand Identity: By maintaining consistency with the overarching Outward Bound brand, both websites reinforced the organization’s visual identity while also catering to the specific needs of the Baltimore and Philadelphia chapters.

• Compelling Print Materials: The marketing collateral designed by What Works Studio supported Outward Bound’s fundraising, event promotions, and overall communications, contributing to increased awareness and participation.

Conclusion
What Works Studio is proud to have played a pivotal role in developing the digital assets for Outward Bound Schools in both Baltimore and Philadelphia. By creating websites that resonate with Outward Bound’s core values and designing compelling print collateral, we’ve helped elevate the organization’s brand, strengthen community engagement, and support its mission to inspire character development and leadership through outdoor education.