Bmore Gives More

Our integrated #GivingTuesday campaign rallied an entire city, raising $5.7M in 24 hours and becoming the first citywide initiative of its kind, now permanently featured in the Smithsonian’s history of philanthropy.

When GiveCorps set out to make Baltimore the Most Generous City in America, they partnered with What Works Studio to turn an ambitious idea into a historic movement. With less than two months to launch, our team was tasked with building and executing a citywide #GivingTuesday campaign capable of raising five million dollars for local nonprofits in just twenty-four hours. The goal was bold, the timeline was tight, and the impact would reverberate far beyond a single day.

What Works Studio developed an integrated campaign that combined strategy, creative direction, content marketing, social media, email, user-generated storytelling, events, and citywide activations. We designed and built a custom website for bmoregivesmore.com that evolved across three campaign phases, giving nonprofits, partners, and donors the tools needed to participate and amplify the effort. The creative footprint extended across the city with toolkits, merchandise, infographics, presentations, banners, postcards, event backdrops, and digital assets that unified the campaign and ignited widespread participation.

The result was groundbreaking. Baltimore not only surpassed its five-million-dollar goal but set a national benchmark, raising more than $5.7 million in a single day. Over 300 nonprofits and 200 business partners joined the effort, and the campaign received national attention for mobilizing a city around generosity and civic pride. The success of Bmore Gives More sparked a nationwide movement, with more than seventy cities replicating the model the following year. The campaign is now part of a permanent exhibition on the history of philanthropy at the Smithsonian Institution.

A record-setting campaign that transformed #GivingTuesday, mobilized an entire city, and inspired a national movement.

Key Outcomes

• More than $5.7 million raised in twenty-four hours

• Participation from more than 300 nonprofits

• Replicated in over 70 cities the following year

• Evolved into Maryland Gives More, raising more than $9 million the following year

• Permanent exhibit at the Smithsonian Institution

• Coverage in major media including Forbes and The Chronicle of Philanthropy