AI Creative

Bold ideas. Smarter execution. Beautifully human.

What if your creative work could move faster—without losing its soul?

AI isn’t replacing creativity. It’s accelerating it.

At What Works Studio, we help brands unlock a new era of content creation—one where strategy meets speed, and vision scales without burnout.

We combine generative AI tools with deep creative direction to help your team:

  • Move from blank page to brilliant faster

  • Generate content at scale—without compromising brand voice

  • Test and iterate campaigns quickly (and intelligently)

  • Free your team to focus on the high-impact, human parts

What We Deliver

AI-enhanced creative strategy, production, and content systems:

  • Creative Direction + Strategy
    From campaigns to content ecosystems, we help you define the big idea—and the system behind it.

  • Generative Asset Production
    Custom visuals, images, voice, video, copy—created with AI and guided by human talent.

  • Content at Scale
    Build AI-powered workflows that generate consistent, high-quality creative output across channels.

  • Brand Voice AI Training
    Fine-tune language models to speak your brand’s language with clarity and consistency.

  • Team Training & Toolkits
    Equip your team to create faster and smarter—without relying on external vendors every time.

How We Work

Our approach is collaborative and practical.
We don’t just produce creative—we build systems that scale it.

We start with your brand’s DNA, then layer in the best tools to make your content more:

  • Strategic – guided by goals, not guesswork

  • Efficient – dramatically faster timelines

  • Consistent – across formats and platforms

  • Human – emotionally intelligent and creatively alive

Ready to Work Smarter with AI?

Download The Applied AI Playbook
Discover how leading teams are using AI to cut production time, personalize outreach, and scale their impact—without losing their creative edge.

✔ 10 tools we actually use (and why)
✔ Top AI use cases for 2025
✔ Real-world workflows you can implement today

Get the free guide and start applying AI with clarity, not chaos.

Trusted by Industry Leaders

  • “What Works recently provided us with an in-depth audit which included current trends, competitor analysis, platform analysis and recommendations. They carefully analyzed our data and were constantly in touch with us as they developed the analysis, ensuring that all the details were accurate, and thus producing a hyper-relevant audit. We will be incorporating many of their insights and recommendations and greatly value their partnership!”

    Alyssa Yuan, Aerotek

  • "Working with the What Works team was a pleasure, from start to finish. I found their expertise invaluable. They were always honest about how to get where I wanted to go including challenges, work arounds, and results I could expect. I would not hesitate to engage the team again."

    Denise Russo, Kaiser Permanente

  • “What Works Studio has been instrumental in forging relationships with leading real estate portfolios—helping us close opportunities in both solar and EV infrastructure. Their data-driven outreach and real estate–tailored collateral gave us credibility from the first touch, accelerating our pipeline faster than we ever imagined.”

    James Wells, GreenWell Energy

Ready to Create Smarter?

Let’s build a creative engine that’s as dynamic as your brand.