How We Helped One Client Save $100K Using Generative AI

Inside a high-impact campaign that blended creativity, speed, and strategic savings.

For marketing teams under pressure, the equation is familiar: you need big results, standout creative, and cross-channel consistency—without blowing your budget or timeline.

That was exactly the challenge a regional healthcare organization brought to us when they were preparing to launch a major public health awareness campaign. They needed custom, eye-catching visuals for a full suite of advertising assets: billboards, bus wraps, digital signage, social media, and more.

They also needed it fast.
And without a six-figure production budget.

The Problem: Custom Creative at Scale—On a Tight Budget

Traditionally, this kind of campaign would require:

• A full production team (photographers, models, stylists, locations)

• Days of onsite shooting

• High licensing fees

• Weeks of post-production

The projected cost was over $125,000—more than the client could justify for a single campaign.

That’s where we introduced a new solution: strategic use of generative AI for creative production.

The Solution: Generative AI as a Visual Engine

We worked closely with the client’s brand team to define the tone, storylines, and campaign objectives. Then, using a mix of AI-powered image generation tools (along with careful prompting and post-production artistry), we created:

• Hyper-realistic, emotionally resonant images tailored to each message

• Visuals matched to brand guidelines and demographic targets

• Adaptable formats for every medium—from wide-scale billboards to mobile ads

• Multiple versions for A/B testing and audience segmentation

We didn’t just save time—we elevated the message. The visuals looked custom, felt local, and sparked connection without the costs and constraints of traditional production.

The Outcome:

• $100K+ saved in production costs

• 3x faster turnaround from concept to final creative

• Consistent campaign visuals across 15+ formats and platforms

• Increased brand visibility with compelling, story-driven imagery

• No compromise on quality, tone, or impact

The campaign rolled out on schedule—and hit the streets with energy and elegance. Buses. Billboards. Social. Digital. Every touchpoint aligned, and the results exceeded expectations.

Why It Worked

We didn’t just “use AI.”
We used it intentionally—as a tool that served the story and respected the brand.

This wasn’t about cutting corners. It was about:

• Protecting brand integrity

• Extending creative possibilities

• Delivering faster, smarter, and more sustainably

A New Creative Model

For teams with big vision but limited time or budget, AI can be a powerful ally—if it’s guided with strategy and taste.

At What Works Studio, we help clients unlock the creative and operational power of AI without losing control of their voice, values, or standards. We blend design thinking, storytelling, and intelligent systems to help organizations do more—with purpose.

Ready to explore how AI can save you time, money, and creative energy?

Schedule your AI Opportunity Audit