Branding.
With Heart.
Strategic Branding.
We develop brand strategies and visual identities that are engineered to advance your message and resonate with the people you care about. We are experts at crafting powerful brand identities and messaging that will form the foundation for strategic campaigns and audience engagement initiatives. From there, we guide your team in adopting and representing the brand in a way that accurately conveys your vision, mission, values and positioning in the marketplace.
Whether you’re transforming an organization, or launching a new one, What Works Studio has a proven process that amplifies the soul of your organization by elevating your story, your values, and your mission. We develop and focus brands that authentically communicate why you’re here, why it matters, and how you help people.
In order to cut through the noise and create opportunities for growth, brands need to effectively communicate who they are and what they stand for. We see the best in every one of our clients. And then we amplify it.
Discovery.
Brand Research
Brand Workshops
Visioning Labs
Client + Stakeholder Interviews
Strategy.
Brand Strategy Development
Brand Elements Articulation + Consensus
Positioning
Brand DNA
Naming Workshops
Assets.
Brand Story + Key Messages
Vision, Mission + Core Values
Brand Manual
Style Guide
Logo Design + Development
Stationery Suites
Taglines
Brand Personas + Mascots
Roll-Out.
Collateral Development
Launch + Roll-Out Events
Brand Awareness Campaigns
Our Branding Process.

Research + Workshops

Brand Manual + Messaging

Logo + Visual Identity

Stationery Suite + Collateral

Roll-out
Testimonials
"Creative Genius."
- Peter Hoffberger, Hoffberger Insurance Group
"These guys are incredible. Great work, incredible and inspiring!"
- Jesse Rowe, Live.com
"Genius crew."
- Heather Fields, GiveCorps
"Communications gurus!"
- Doreen Bolger, Director, Baltimore Museum of Art
"Genius in concept and flawless in execution."
- Elizabeth J. Himelfarb Hurwitz
"The website is amazing! You guys nailed it and I love, love, love it!"
- S. Smith, G.B. Smith Photography
"Your work is amazing!"
- Amy Webb, Author and Founder of Future Today Institute
"Your work was one of the reasons we were acquired and joined a national network of industry leaders. Our capacity to do phenomenal work has increased exponentially."
- BJ Sing, CEO of EventEQ
"A rare combination of strategic thinker and creative executor… all of this has worked to shorten our sales cycle, which of course has led to better sales. I highly recommend What Works Studio."
- Derek Gordon, Yield Software
"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."
- John Frisch, CEO, Miles and Stockbridge
"I am starting to cry it looks so good."
- David Eisele, CEO at Davelle Clothiers
“Hall and Allen can never be accused of thinking small... They traffic in big ideas."
- Baltimore Magazine
"So impressed with What Works Studio."
- Amy Webb, Author and Founder of Future Today Institute
"Both Mr. Trash Wheel and Light City are two of the greatest stories to come out of Baltimore in recent years and neither would have been possible without What Works."
- Adam Lindquist, Waterfront Partnership of Baltimore
"No one knows or leverages 21st Century new media better."
- Peter Davies
"What Works Studio has really gone the extra mile to ensure our social media campaigns consistently exceeded engagement benchmarks for our campaigns for the past five years. I whole-heartedly recommend What Works Studio as your social media agency.”
- Program Manager, Consumer Marketing, National Healthcare Organization
"Working with the What Works team was a pleasure, from start to finish. I found their expertise invaluable."
- Denise Russo, Senior Director, Regional Marketing Communications, Kaiser Permanente
"Not only have you used your expertise to create and lead world-class campaigns and social movements, but you have engaged the whole community in the process. You are an inspiration."
- C.A. Dutch Ruppersberger, 2nd District, Maryland, Member of Congress
"Your creativity, imagination and innovation, and the ways you have chosen to use these talents speaks to your continued success."
- C.A. Dutch Ruppersberger, Member of Congress
"What Works Studio cares about their clients and it shows in their work."
- Dawn Gammon
"You are making a difference, not just at What Works Studio, but also out in the community. Thank you for making our community a better place in which to live and work."
- Kevin J. Manning, President, Stevenson University
"They paid attention to what was important to me and worked hard to create a campaign that was tailored just for my business... Do yourself a favor and contact What Works Studio."
- Christopher Schafer
"Light City Baltimore has unlocked forward thinking ideas and tools to positively impact and grow healthy and sustainable communities in a way that we’ve never experienced before."
- Stephanie Rawlings-Blake, Former Mayor of Baltimore City
"I've worked with 4-5 social media content strategy firms, and What Works trumps them all..."
- Ben Smith, Homewood Interiors
"Astonishing vision."
- Mary Duston Lidinsky
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"Creative Genius."
- Peter Hoffberger, Hoffberger Insurance Group
"These guys are incredible. Great work, incredible and inspiring!"
- Jesse Rowe, Live.com
"Genius crew."
- Heather Fields, GiveCorps
"Communications gurus!"
- Doreen Bolger, Director, Baltimore Museum of Art
"Genius in concept and flawless in execution."
- Elizabeth J. Himelfarb Hurwitz
"The website is amazing! You guys nailed it and I love, love, love it!"
- S. Smith, G.B. Smith Photography
"Your work is amazing!"
- Amy Webb, Author and Founder of Future Today Institute
"I am starting to cry it looks so good."
- David Eisele, CEO at Davelle Clothiers
“Hall and Allen can never be accused of thinking small... They traffic in big ideas."
- Baltimore Magazine
"So impressed with What Works Studio."
- Amy Webb, Author and Founder of Future Today Institute
"No one knows or leverages 21st Century new media better."
- Peter Davies
"What Works Studio cares about their clients and it shows in their work."
- Dawn Gammon
"Astonishing vision."
- Mary Duston Lidinsky
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