
Marketing & Sales Optimization
More Leads. Less Lift. Smarter Growth.
We help you unlock AI-powered performance across your entire revenue engine—so your team can scale results, not effort.
Streamline Your Growth Engine with Strategic Automation
In today’s environment, marketing and sales teams are being asked to do more—with fewer resources. AI gives you a way to scale without burnout, simplify without losing nuance, and grow without losing your human edge.
At What Works Studio, we help modern teams apply AI across the full revenue cycle—so you can generate more leads, improve conversion, and reclaim hours of manual work.
What We Deliver
→ Smarter Campaigns
AI-generated email, ad, and social content that performs—without the production grind.
→ Sales Workflow Automation
Intelligent follow-ups, lead routing, and CRM integration so your team spends less time on tasks and more time closing.
→ Funnel Optimization
We audit and enhance your entire customer journey—from cold lead to loyal customer.
→ Data-Driven Strategy
AI-powered insights to sharpen segmentation, personalize outreach, and increase conversion.
→ Repurposing Engines
Turn one core asset into a dozen—automatically. Extend the shelf life of your best content across platforms.
The Impact
Faster turnaround times
Increased lead quality
Higher conversion rates
Less repetitive work for your team
Clear ROI from your marketing & sales investments
Want to see what’s possible?
Let’s turn your funnel into a flywheel.
From lead gen to lifecycle marketing, we help you apply AI where it makes the biggest impact. Whether you're trying to increase qualified pipeline, shorten sales cycles, or optimize customer retention, our solutions are built to support real revenue growth—without adding overhead or complexity.
Our team works with yours to audit your current systems, pinpoint inefficiencies, and implement AI-powered tools that amplify what’s already working. From segmentation and targeting to campaign automation and performance insights, we bring clarity to the chaos—and results to the bottom line.
Common Solutions We Deliver
AI-Powered Campaigns: Smarter targeting, faster production, and real-time testing for improved conversion.
Lead Scoring & Routing: Automate prioritization so your sales team focuses where it matters most.
CRM Optimization: Streamline processes inside HubSpot, Salesforce, or your current tools with AI-enhanced workflows.
Customer Journey Mapping: Use intelligent data modeling to design higher-converting nurture paths.
Analytics & Reporting: Replace fragmented dashboards with clear, actionable AI insights.
Why It Matters
AI isn’t here to replace your marketing and sales teams—it’s here to make them unstoppable. By combining human strategy with intelligent systems, we help you create an always-on, always-optimized revenue engine that learns, improves, and scales with you.AI isn’t replacing creativity. It’s accelerating it.
At What Works Studio, we help brands unlock a new era of content creation—one where strategy meets speed, and vision scales without burnout.
We combine generative AI tools with deep creative direction to help your team:
Move from blank page to brilliant faster
Generate content at scale—without compromising brand voice
Test and iterate campaigns quickly (and intelligently)
Free your team to focus on the high-impact, human parts
What We Deliver
AI-enhanced creative strategy, production, and content systems:
Creative Direction + Strategy
From campaigns to content ecosystems, we help you define the big idea—and the system behind it.Generative Asset Production
Custom visuals, images, voice, video, copy—created with AI and guided by human talent.Content at Scale
Build AI-powered workflows that generate consistent, high-quality creative output across channels.Brand Voice AI Training
Fine-tune language models to speak your brand’s language with clarity and consistency.Team Training & Toolkits
Equip your team to create faster and smarter—without relying on external vendors every time.
How We Work
Our approach is collaborative and practical.
We don’t just produce creative—we build systems that scale it.
We start with your brand’s DNA, then layer in the best tools to make your content more:
Strategic – guided by goals, not guesswork
Efficient – dramatically faster timelines
Consistent – across formats and platforms
Human – emotionally intelligent and creatively alive

Want to see what’s possible?
Let’s turn your funnel into a flywheel.
Ready to Work Smarter with AI?
Download The Applied AI Playbook
Discover how leading teams are using AI to cut production time, personalize outreach, and scale their impact—without losing their creative edge.
✔ 10 tools we actually use (and why)
✔ Top AI use cases for 2025
✔ Real-world workflows you can implement today
Get the free guide and start applying AI with clarity, not chaos.
Trusted by Industry Leaders
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“What Works recently provided us with an in-depth audit which included current trends, competitor analysis, platform analysis and recommendations. They carefully analyzed our data and were constantly in touch with us as they developed the analysis, ensuring that all the details were accurate, and thus producing a hyper-relevant audit. We will be incorporating many of their insights and recommendations and greatly value their partnership!”
Alyssa Yuan, Aerotek
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"Working with the What Works team was a pleasure, from start to finish. I found their expertise invaluable. They were always honest about how to get where I wanted to go including challenges, work arounds, and results I could expect. I would not hesitate to engage the team again."
Denise Russo, Kaiser Permanente
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“What Works Studio has been instrumental in forging relationships with leading real estate portfolios—helping us close opportunities in both solar and EV infrastructure. Their data-driven outreach and real estate–tailored collateral gave us credibility from the first touch, accelerating our pipeline faster than we ever imagined.”
James Wells, GreenWell Energy

Let’s Build Your Strategy
You don’t need another tool. You need a plan.
Book a call to explore what AI could do for your business—with a partner who understands how to turn vision into action.