What Works Studio transformed GreenWell Energy’s go-to-market playbook. The result: a nine-figure pipeline.

Amid rapid growth and shifting health communications needs, Kaiser Permanente turned to us to stabilize, streamline, and scale their social media systems resulting in major gains in engagement.

Baltimore’s waterfront needed a clearer identity and a refreshed story. We helped reposition this historic destination with a modern strategy that brought clarity, cohesion, and momentum.

We helped reposition Enoch Pratt Free Library as a modern, community-centered institution driving record attendance, expanding awareness across 21 branches, and producing an award-winning podcast that deepened public engagement.

We transformed an innovative harbor trash interceptor into a global environmental icon by creating the personality, storytelling, and social presence that made Mr. Trash Wheel a beloved internet celebrity and international symbol for ocean conservancy.

As the original creators of Light City, we led the concept, strategy, and partnership development behind America’s first international light festival, generating $111.6M in economic impact, drawing 1.3M+ attendees, and securing more than 2.9B media impressions over its three-year run.

We produced Light City U, a six-day sold-out innovation conference that brought together leading voices in technology, creativity, and social change. As part of the larger Light City festival, the conference helped generate over $33M in first-year economic impact and contributed to more than 1.3M attendees across its three-year run.

We launched What Weekly, a Baltimore arts and culture magazine that grew into an award-winning international platform publishing thousands of stories, receiving major press recognition, and galvanizing a creative community over seven impactful years.

We helped Saft America launch its Xcelion® battery line globally with a cohesive strategy, elevated visual identity, and targeted digital campaigns that drove strong engagement and qualified leads.

Following Aerotek’s shift to industrial staffing, we delivered a deep audit, defined clear audience personas, and built a cross-channel content strategy that drove higher engagement, stronger reach, and measurable increases in traffic from both candidates and hiring managers.

We developed a culturally aligned, community-tested awareness campaign for UMMC’s Midtown Campus deploying 25+ high-impact mall installations, elevating visibility for key service lines, and saving the client more than $100K in production costs.

We created and directed a large-scale drone show for UMMC’s 200th anniversary, delivering a city-wide spectacle that honored Baltimore and captivated Artscape audiences.