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What Works Studio

Marketing on a mission.

Connect with your people, build brand affinity, and drive outcomes.

Social Media, Marketing and Communications for Organizations That Make a Difference

medstar health
kaiser Permanente
outward bound
Enoch Pratt Free Library Logo

Welcome to

Marketing and Communications Agency

What Works Studio is an award-winning, certified woman-owned social media, marketing and communications agency that builds cutting-edge digital and creative solutions at the intersection of storytelling, technology, and experience.


Our mission is to be a catalyst for transformation and growth for our clients – and to serve and elevate clients who are having a positive impact on their communities and the world. Our purpose is to amplify causes we believe in.


With over thirteen years of experience delivering success to our clients – and a team of 20+ professionals – we are uniquely positioned to provide you with strategy, tools, and implementation to grow an audience that comes to you, trusts you, and takes action because of you.


We live and breathe digital communications, and we are known for the quality and effectiveness of our creative. We can help your organization build awareness, increase brand affinity, and amplify PR messages, while collaborating excellently with your in house team and other agencies.


We develop and manage digital and social campaigns that drive awareness, build trust and inspire action. We develop highly unique strategies, voices and content that make a lasting impression. We provide ongoing social media management, campaign management, tracking, and analysis to achieve goals systematically. We offer full service digital marketing and communications, digital advertising, branding, design, podcast and video productions, website development, SEO/SEM, market research, and social media audits.
Best Social Media Marketing Agency Award 2022
SBA WOSB Certified
certified wbenc

Send us an email to set a meeting.

What we do

Do you have any of these goals?

You need more hands

You want to add a dedicated expert/account manager and specialized marketing professionals to your team because you need help with implementation. You want to streamline and systematize your organic and paid social media marketing with proven processes and workflows. You want all of your campaigns working in harmony, aligned with your brand strategy, infused with unforgettable creative and delivering measurable results.

You need a strategy

You’ve been managing your team’s marketing and PR, but your social media and content efforts need to be streamlined. We can provide a data-driven digital strategy informed by audience personas and keyword research, organize and streamline your organic and paid social media processes, deliver high quality, custom content, provide sophisticated analysis and monthly reporting and, most importantly, implement workflows to make your life easier.

You have supplier diversity goals

Your organization is committed to working with certified women-owned businesses (WBE) or women-owned small businesses (WOSB). As a certified woman-owned small business, we can help you achieve your minority participation goals. What Works Studio is one of the 0.1% of female-founded creative agencies in the U.S.
women owned certified brand

As a direct result of our work, our client's revenue increased by 51%

Why What Works?

What Works Studio is a mission-driven marketing agency focused on social media and content marketing.
Here’s why we’re different.

We have a mission

We have a penchant for dreaming big, having meaningful impact, and empowering our clients to reach their highest potential. We’ve been helping purpose-driven organizations grow and connect with their audiences for over 13 years. From the beginning, we’ve always been inspired by storytelling, community, and the power of the internet to connect people for the greater good. We’ve created massive social movements for groups that want to make a difference. As one of the 0.1% of female-founded agencies, we’re committed to hiring women, people of color, and other communities traditionally underrepresented in this field. We are huge champions of our planet and have designed our operations to have minimal impact on the environment.

We get results

We’ve created strategies, campaigns, brands, and platforms that have become culturally significant movements that capture the attention of the world. Our work has resulted in billions of earned media impressions, viral social media events, hundreds of millions of dollars in measurable economic impact and ROI, and global brand recognition for clients. As an award-winning agency that develops outside-of-the-box strategies, remarkable brand activations, and community-led movements to engage audiences and fuel change, we can inspire audiences, build movements, and drive growth for you too. We provide superior analysis of campaign performance data and comprehensive reporting on measurable results.

We have a great track record

Whether we’re on the front lines of Kaiser Permanente’s social media during the COVID-19 Pandemic, creating and popularizing the now famous trash interceptor Mr. Trash Wheel persona, spearheading Light City – a citywide light and innovation festival – that attracted over 400,000 attendees in its first year and added $111.8 Million to the Maryland economy, helping launch a GivingTuesday campaign that raised $5.7 Million for nonprofits in 24 hours and made Baltimore the “Most Generous City in America,” or creating brand-defining campaigns that drove record attendance in 21 branches and producing an award-winning podcast for the Enoch Pratt Free Library — we’re known for thinking big and helping our clients make a big impact.


"What Works Studio has really gone the extra mile to ensure our social media campaigns consistently exceeded engagement benchmarks for our campaigns for the past five years. I whole-heartedly recommend What Works Studio as your social media agency.”

Program Manager, Consumer Marketing, National Healthcare Organization

"Working with the What Works team was a pleasure, from start to finish. I found their expertise invaluable."

Denise Russo, Senior Director, Regional Marketing Communications, Kaiser Permanente

"Not only have you used your expertise to create and lead world-class campaigns and social movements, but you have engaged the whole community in the process. You are an inspiration."

C.A. Dutch Ruppersberger, 2nd District, Maryland, Member of Congress

"Your creativity, imagination and innovation, and the ways you have chosen to use these talents speaks to your continued success."

C.A. Dutch Ruppersberger, Member of Congress

"What Works Studio cares about their clients and it shows in their work."

Dawn Gammon

"You are making a difference, not just at What Works Studio, but also out in the community. Thank you for making our community a better place in which to live and work."

Kevin J. Manning, President, Stevenson University

"They paid attention to what was important to me and worked hard to create a campaign that was tailored just for my business... Do yourself a favor and contact What Works Studio."

Christopher Schafer

"Light City Baltimore has unlocked forward thinking ideas and tools to positively impact and grow healthy and sustainable communities in a way that we’ve never experienced before."

Stephanie Rawlings-Blake, Former Mayor of Baltimore City

"I've worked with 4-5 social media content strategy firms, and What Works trumps them all..."

Ben Smith, Homewood Interiors

"Astonishing vision."

Mary Duston Lidinsky

"Creative Genius."

Peter Hoffberger, Hoffberger Insurance Group

"These guys are incredible. Great work, incredible and inspiring!"

Jesse Rowe, Live.com

"Genius crew."

Heather Fields, GiveCorps

"Communications gurus!"

Doreen Bolger, Director, Baltimore Museum of Art

"Genius in concept and flawless in execution."

Elizabeth J. Himelfarb Hurwitz

"The website is amazing! You guys nailed it and I love, love, love it!"

S. Smith, G.B. Smith Photography

"Your work is amazing!"

Amy Webb, Author and Founder of Future Today Institute

"Your work was one of the reasons we were acquired and joined a national network of industry leaders. Our capacity to do phenomenal work has increased exponentially."

BJ Sing, CEO of EventEQ

"A rare combination of strategic thinker and creative executor… all of this has worked to shorten our sales cycle, which of course has led to better sales. I highly recommend What Works Studio."

Derek Gordon, Yield Software

"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."

John Frisch, CEO, Miles and Stockbridge

"I am starting to cry it looks so good."

David Eisele, CEO at Davelle Clothiers

“Hall and Allen can never be accused of thinking small... They traffic in big ideas."

Baltimore Magazine

"So impressed with What Works Studio."

Amy Webb, Author and Founder of Future Today Institute

"Both Mr. Trash Wheel and Light City are two of the greatest stories to come out of Baltimore in recent years and neither would have been possible without What Works."

Adam Lindquist, Waterfront Partnership of Baltimore

"No one knows or leverages 21st Century new media better."

Peter Davis

Case Studies.

Our Work Has Been Featured In...

cnn network
the new york times
national geographic
fast company
the washington post
la times
city lab
new york magazine

Ready for a meeting?

Our Services.

Social Media.

We put the enormous power of social media to work for you. We are pioneers in cutting-edge techniques to establish and grow brands online. We conceptualize memorable social media personas and implement strategic content campaigns that transcend digital marketing noise to build remarkable followings and affinity for brands.
  • Social media strategy
  • Social media management (paid and organic)
  • Social media for Public Relations (PR)
  • Enrollment campaigns
  • Brand awareness campaigns
  • Facebook/Instagram advertising
  • LinkedIn advertising & InMail
  • Twitter advertising
  • TikTok advertising
  • Creative development
  • Copywriting
  • Campaign strategy
  • Campaign identity
  • Comprehensive social media reporting
  • Process and workflow development

Content Marketing.

We seamlessly integrate with your in-house marketing team to bring fresh eyes, a new strategy focused on ROI, and capabilities to implement campaigns that generate qualified leads, create loyal fans, and drive revenue. We develop websites, SEO and PPC campaigns, digital advertising, videos, print collateral, brand identities, and messaging to elevate your brand and drive growth.
  • Strategy
  • Content development
  • Search Engine Optimization
  • Keyword research
  • Landing page management
  • SEO copywriting
  • Hyper-geotargeting
  • Display retargeting
  • Geofencing
  • Programmatic Advertising
  • Integrated campaigns
  • Social/SEO linking strategy
  • Website analysis
  • Brand and competitor analysis
  • Market research
  • Analytics and tracking management
  • Advanced Reporting

Brand Development.

Your brand is the single most important aspect of your marketing efforts. We help brands connect with audiences by crafting authentic narratives, logos and compelling visual identities that stand out, build trust, and inspire action.


We specialize in designing creative that cuts through the noise, converts leads, and looks gorgeous in the process. We ensure that every aspect of your visual identity is impeccable and that your marketing assets are beautiful, effective, and unforgettable.

Send us an email to set a meeting.