Waterfronts / Baltimore + San Diego
We’ve helped shape one of America’s most recognizable urban waterfronts.
Now we help waterfront businesses grow: water taxis, tour and charter operators, marinas and attractions. Strategy, brand and marketing from the team behind Light City, Mr. Trash Wheel and the Waterfront Partnership of Baltimore.
01 / Fill the boats
Ridership & ticket sales
Websites, booking paths and digital advertising built to turn interest into riders, in peak season and the slow months around it.
Website & booking experience
Paid search & social advertising
Seasonal & event campaigns
Analytics & reporting
02 / Grow the high-margin work
Charters, groups & partnerships
Private charters, corporate events and partnerships are often a waterfront operator’s most profitable revenue. We build the offers, pages and outreach that sell them.
Charter & event packages
Group & corporate sales outreach
Hotel, venue & tourism partnerships
Sponsorships
03 / Become part of the city’s story
Brand & visitor experience
The best waterfront businesses become landmarks people love, not just a way across the harbor. It’s how a trash interceptor became a global icon, and it works for boats, tours and attractions too.
Brand strategy & identity
Signage, wayfinding & onboard experience
Social media & content
PR & storytelling
04 / Plan what’s next
Growth strategy
New routes, new services, new partners. We help owners decide where to grow and build the plan to get there.
Growth & opportunity audits
New service & route planning
Pricing & revenue strategy
Marketing team setup & management
05 / Selected work
Our work on the waterfront.
Baltimore Water Taxi / Harbor Boating Inc.
Brand & commercial growth
Brand, websites, digital advertising, social media and charter sales for Baltimore’s water taxi.
Current client · case study coming soon
John S. Connor
Brand & website
A centennial rebrand and new website for a century-old global shipping and logistics company.
Light City
Destination creation
We conceived Light City and led its concept, strategy and partnerships: America’s first international light festival, drawing 1.3M+ visitors to the Inner Harbor and $111.6M in economic impact over three years.
Waterfront Partnership of Baltimore
Place branding
A new identity, website and story that gave the Inner Harbor’s many programs one clear voice.
Mr. Trash Wheel
Brand storytelling
We gave a harbor trash interceptor his name, googly eyes and voice. He became Discovery Channel’s #1 story of the year and helped raise $500K+ for a second wheel.
Also: Visit Baltimore’s Experiential Tours collateral.
06 / Start a conversation
What’s next for your waterfront?
A busier season, a bigger charter business, a new route, or an idea that doesn’t fit a category yet. Tell us what you’re working on.