Case Study

Social Media Operations for Healthcare

PR For Healthcare Industry Leader

Through strategic optimizations and highly-tailored processes, we significantly increased the client’s social media engagement and followers.

Kaiser Permanente
Lead Generation Campaigns
Awareness and Consideration Campaigns
Product Marketing
Public Relations Support
Advertising Budget Management
Organic Social Media Management
Content Conceptualization and Development
Creative Development
Kaiser Permanente is one of the largest nonprofit healthcare plans in the United States. The Mid-Atlantic States region saw an opportunity to assist the Public Relations Director by bringing on What Works Studio to organize and manage their organic and paid social media efforts. By establishing social media processes and a framework for their regional social media operations, What Works was able to streamline their social media initiatives and grow the client’s social media engagement rate by 70%.


Kaiser Permanente of the Mid-Atlantic States needed an experienced vendor to audit internal social media operations in order to provide analysis and recommendations for improving performance, producing in-depth reporting with actionable insights, and developing processes and procedures to help better leverage social media channels and advertising budgets.


What Works Studio was hired by Kaiser Permanente of the Mid-Atlantic States to develop and institute formalized social media processes and reporting, and manage regional ad spend for social media marketing. Activities included but are not limited to lead generation campaigns, awareness and consideration campaigns, product marketing, public relations support, organic social media management, advertising budget management, content conceptualization and development, reporting, copywriting, and creative.


Increased net follower growth by

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Increased total engagements by

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Increased social media engagement rate by

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Increased total social media followers by

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Increased published posts on Twitter by

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