Saft

Lead Generation

For Saft, we provided market research, strategy, lead generation, graphic design, geofencing campaigns, social media campaigns, and video production.

 What Works Studio assisted Saft with the international product roll out of their Xcelion® line of lithium-ion batteries. Services include graphic design, content development, collateral development, digital and print advertising, campaign setup, management, and reporting, video production, and tradeshow marketing. What Works Studio campaigns have been executed in two languages and distributed via multiple channels including social media, programmatic and geofencing in the United States, France, the Netherlands, Switzerland, Spain, Denmark, and Germany. Target industries include defense, aerospace, and industrial sectors.

Measurable outcomes include generating 62 qualified leads for customers of the Xcelion® line of batteries. What Works Studio continues to collaborate on marketing Xcelion® products and provides additional marketing support for Saft’s line of Formula 1 racing batteries and virtual events.

Services Provided:

• Video production

• Print brochure design and development

• Product launch campaign (social media)

• Product launch campaign video

• Digital ad design

• Geofencing campaign

• Whitepaper design

• Twitter Campaign

• LinkedIn Campaign

• Print ad design

• Virtual event production

CAMPAIGN HIGHLIGHT

Generated 62 qualified leads during one lead generation campaign