What Works Studio

The team at What Works Studio believes in building communities, launching lasting economic development initiatives and fueling movements.

We help our clients grow businesses, engage audiences, elevate brands and activate places. Our favorite tools are digital media, storytelling, beautiful design and remarkable live experiences.

We’re a small (but mighty) team of designers, social media entertainers, problem-solvers, organizers, journalists and event producers that develop and implement remarkable creative solutions. Whether we’re chatting with fans as the voice of the international sensation Mr. Trash Wheel, cofounding and helping to implement America’s first large-scale light festival, Light City Baltimore, working with Give Corps to raise 5.8 million dollars in a single day on #GivingTuesday for the BmoreGivesMore campaign, or creating a fresh, results-driven student enrollment campaign and website for Green Street Academy – we’re known for pushing the boundaries of what’s possible and making it work.

Download a PDF of our work samples and case studies.

Do you have an opportunity that requires a creative solution? Want to launch a campaign, product, business or event that people will never forget? Let’s talk. Coffee’s on us.

Coffee's on us.

Let's Talk

It’s kind of fun to do the impossible. 

Walt Disney

Services


parnter

BRANDING & IDENTITY

Your brand determines the public perception of your company. It is the single most important piece of any organization’s marketing efforts, which is why we have invested so much into perfecting our craft. Whether you need help updating your organization’s narrative, brand identity, voice, or logo we’ve got you covered. We focus on creating a brand that requires no explanation — your audience will love you for exactly who you are.


design

GRAPHIC DESIGN

Consider us your digital stylists. We strive to ensure that every aspect of your visual identity is impeccable. Our designers create engaging websites, graphics, and print materials that empower companies to market with confidence.


social

SOCIAL & DIGITAL CAMPAIGNS

In today’s market, reaching your audience means providing genuine, engaging, and relevant content in mediums that fit seamlessly into their routines. Our trusted team can generate content to fit your brand and engage your audience. Allow us to entertain your audience while you watch your following grow. We deliver relevant content that converts attention into action. We also provide social media management services so you can focus on what you do best.


event

EVENT PRODUCTION

We handle all aspects of event management including conceptualization, branding, promotions, advertising, project management and more. We produce events for clients who want to get face-to-face with their audience.


video

PHOTOGRAPHY + VIDEO

Captivating imagery can be the cornerstone of any digital marketing strategy. We produce photography and video with intention and reach — imagery that clarifies your brand message and resonates with your audience.


branding

WEBSITES

We specialize in designing websites that convert leads and look gorgeous in the process. We can optimize and maintain your existing site, create landing pages for your campaigns, or build you a new site from scratch. We can even provide assets, designs and training for your team. If you feel like your site could use an update, don’t hesitate — email us, and we’ll give you a free consultation.

Happy Clients

Over 93 extremely satisfied clients.

  • David Eisele, Davelle Clothiers

    “I am starting to cry it looks so good.” 

    David Eisele, Davelle Clothiers
  • Chic Dambach

    “A terrific job!”

    Chic Dambach
  •  
  • Peter Hoffberger

    “Creative Genius”

    Peter Hoffberger
  •   
  • Peter Davis

    “No one knows or leverages 21st Century new media better.”

    Peter Davis
  •  

  • David Eisele, Davelle Clothiers

    “I am starting to cry it looks so good.” 

    David Eisele, Davelle Clothiers
  • Chic Dambach

    “A terrific job!”

    Chic Dambach
  •  
  • Peter Hoffberger

    “Creative Genius”

    Peter Hoffberger
  •   
  • Peter Davis

    “No one knows or leverages 21st Century new media better.”

    Peter Davis
  •  

 

Gallagher
GiveCorps
Live Baltimore
University of Maryland
Warnock Foundation

Some Fun Facts

Between running our marketing agency and our online magazine, one thing's for sure: We like to have a real good time. We love what we do and it shows.

5900000

Dollars raised in one day

22000

 Unique readers a month

107

 Clients Worked With

1

 Award Winning Magazine

Work

Our work speaks for itself. Here are some of our favorite projects.

Case Study: Light City Baltimore

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Light City Baltimore, an annual festival of light, music and innovation, was conceptualized and delivered to city leaders by the founders of What Works Studio, Brooke Hall and Justin Allen. The free, week-long annual festival consists of 29 large-scale light installations, over 100 music concerts and performances, and a series of ticketed innovation conferences, Light City U. The festival was developed to be a city-wide collaboration and a tool for economic development, civic engagement and tourism.

The journey to build Light City Baltimore began in 2010 with years of research into transformative events and their ability to create impact for communities. In 2013, Hall and Allen developed the Light City festival model and launched a multi-year, integrated marketing campaign that consisted of digital marketing, public relations, fundraising and grassroots advocacy. They produced the messaging and vision, the festival name and brand, print and digital marketing assets, a website, video, and along with collaborator Lindsey Davis, built an advisory committee that included early supporters and advisors: Adam Gross, Laurie Schwartz, Nancy Roberts, John Cammack, Danny Barnycz, Jan Baum, Gary Vikan, Michael Galizzo, Betsy Collie, Mike Cryor, Paul Wolman, Deric Emry, Casey Brent, Neil Meltzer and others. Together, they began the long process of figuring out the most effective way to execute the vision and achieve buy-in from city stakeholders and the creative community.

This early phase of the project culminated in gaining support from the Abell Foundation to hire world-renowned event producer, and creative director of Vivid Sydney, Ignatius Jones, to determine the feasibility of the Light City vision. During his stay, the Light City team conducted a series of meetings with local stakeholders that included presentations to BGE and Visit Baltimore, who later became the festival’s major founding sponsors. Ignatius Jones’ trip to Baltimore concluded with a reception at Four Seasons that brought together members of the community and resulted in remarkable interest in the Light City project.

Once the community was primed for the project, and the first two major sponsors were interested (which resulted in $2.75 million dollars of funding for the project over three years), Hall and Allen brought in trusted friends Jamie and Tom McDonald to lead the Steering Committee, close the deals and continue the fundraising efforts. In December 2014, Baltimore Office of Promotion & The Arts took on festival production and began festival implementation.

Since then, Hall and Allen have been dedicated members of the Light City Steering Committee and have worked closely with the producer to bring the festival to life. What Works Studio developed the Light City brand identity, designed, developed and managed the festival website, and designed the Light City mobile app (the app was generously developed by MindGrub Technologies). Brooke and Justin developed the concept, built the framework and, with the help of Intrinsic Events and others, implemented the four inaugural Light City U innovation conferences.

Our Magazine


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What Weekly is our online magazine that highlights the most innovative aspects of Baltimore.  It’s a place for Baltimore to celebrate its good news.

Over the course of six years, we’ve published over 3,000 original stories about the amazing things happening in Baltimore, stories which have been read in over 200 countries around the world.

We’ve rallied a collective of artists, entrepreneurs, filmmakers, educators and writers that work together to produce media dedicated to telling the positive stories about Baltimore. We have built an active cultural community around the magazine by organizing and harnessing the power of many people who share the common goal of improving the city.

The Guardian said What Weekly is the “best blog for travelers… with their fingers on the pulse of all things hot and creative in Charm City.”

New York Magazine said What Weekly was “rated the city’s best new magazine” when they heard that Baltimore Magazine kept giving us ‘Best Of’ awards.

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Contact us

Get in touch. Coffee's on us.