About The Agency

What Works Studio is a boutique creative agency inspired by storytelling, community, and social change. We launched our firm in 2009 and have been on a tear ever since. Our award-winning studio is setting the pace in online and offline experiences, audience-building, digital strategy and custom publishing. We are always on the look-out for clients who share our love for making a positive, measurable impact in our city.

What We Do

CUSTOM PUBLICATIONS

The evolution of advertising has made one thing clear: Every organization should market with its own branded content. Some companies stop there, but you don’t have to rent someone else’s audience — we will help you build your own. Your publication will be designed to resonate with the people who are drawn to your brand. Your message, your style. We also operate within both digital and print formats. In a world with billions of voices, we will ensure that yours is refined, memorable, and unique.

AMBASSADOR-LED MOVEMENTS

Experience the power of authentic voices to grow and sustain your organization’s message, vision and purpose. By rallying your most devote customers, volunteers, donors, participants or partners,  you can tap into the momentum of networks to build an active community around your brand. Want to know more about ambassador-led movements? EMAIL US for a meeting. Coffee’s on us.

 

Our Magazine

what-weekly-logo-icon

What Weekly is our long-time effort to highlight the amazing things about Baltimore. It’s a successful online magazine that covers Baltimore’s good news.

Over the course of five years, we’ve published over 3,000 original stories about the amazing things happening in Baltimore, stories which have been read in over 200 countries around the world.

We’ve rallied a collective of artists, entrepreneurs, filmmakers, educators and writers that work together to produce media dedicated to telling the positive stories about Baltimore. We have built an active cultural community around the magazine by organizing and harnessing the power of many people who share the common goal of improving the city.

The Guardian said What Weekly is the “best blog for travelers… with their fingers on the pulse of all things hot and creative in Charm City.”

New York Magazine said What Weekly was “rated the city’s best new magazine” when they heard that Baltimore Magazine kept giving us ‘Best Of’ awards.

Want to see WhatWeekly.com?

Yes, Please

We are a purpose-driven creative agency.  

Brooke Hall, CEO

Services

parnter

BRANDING & IDENTITY

Your brand determines the public perception of your company. It is the single most important piece of any organization’s marketing efforts, which is why we have invested so much into perfecting our craft. Whether you need help updating your organization’s narrative, brand identity, voice, or logo we’ve got you covered. We focus on creating a brand that requires no explanation — your audience will love you for exactly who you are.

design

GRAPHIC DESIGN

Consider us your digital stylists. We strive to ensure that every aspect of your visual identity is impeccable. Our designers create engaging websites, graphics, and print materials that empower companies to market with confidence.

social

CONTENT DEVELOPMENT

In today’s market, reaching your audience means providing genuine, engaging, and relevant content in mediums that fit seamlessly into their routines. Our trusted team can generate content to fit your brand and engage your audience. Allow us to entertain your audience while you watch your following grow. We deliver relevant content that converts attention into action. We also provide social media management services so you can focus on what you do best.
event

EVENT PRODUCTION

We handle all aspects of event management including conceptualization, branding, promotions, advertising, project management and more. We produce events for clients who want to get face-to-face with their audience. 

video

PHOTOGRAPHY + VIDEO

Captivating imagery can be the cornerstone of any digital marketing strategy. We produce photography and video with intention and reach — imagery that clarifies your brand message and resonates with your audience.

branding

WEBSITES

We specialize in designing websites that convert leads and look gorgeous in the process. We can optimize and maintain your existing site, create landing pages for your campaigns, or build you a new site from scratch. We can even provide assets, designs and training for your team. If you feel like your site could use an update, don’t hesitate — email us, and we’ll give you a free consultation.

Our Team

We are a team of fun individuals that bring creative skills, ambition, and visionary ideas to the table.

Brooke Hall

Brooke Hall

Founder and CEO

Justin Allen

Justin Allen

CMO and Creative Strategist

Lauren Covahey

Lauren Covahey

Director of Operations & Project Manager

Kelly Louise Barton

Kelly Louise Barton

Designer, What Weekly Managing Editor

Robyn Stegman

Robyn Stegman

Web Designer, Creative Strategist

Brooke Hall

Brooke Hall

Founder and CEO

Justin Allen

Justin Allen

CMO and Creative Strategist

Lauren Covahey

Lauren Covahey

Director of Operations & Project Manager

Kelly Louise Barton

Kelly Louise Barton

Designer, What Weekly Managing Editor

Robyn Stegman

Robyn Stegman

Web Designer, Creative Strategist

Why Us

Because we are strategists for the time we live in, we provide you with ideas, tools, and implementation to grow an audience that comes to you. We do this by building brands, products and experiences that people love and cultivating communities around them.

Strategy

You have the vision. We create the plan that brings it to life.

Campaigns

Did I mention we helped raise $5.7 million in a single day?

Support

We take care of the stuff you’d rather not think about so you can focus on growing your business.

Happy Clients

Over 58 extremely satisfied clients.

  • David Eisele, Davelle Clothiers

    “I am starting to cry it looks so good.” 

    David Eisele, Davelle Clothiers
  • Chic Dambach

    “A terrific job!”

    Chic Dambach
  •  
  • Peter Hoffberger

    “Creative Genius”

    Peter Hoffberger
  •   
  • Peter Davis

    “No one knows or leverages 21st new media better”

    Peter Davis
  •  

  • David Eisele, Davelle Clothiers

    “I am starting to cry it looks so good.” 

    David Eisele, Davelle Clothiers
  • Chic Dambach

    “A terrific job!”

    Chic Dambach
  •  
  • Peter Hoffberger

    “Creative Genius”

    Peter Hoffberger
  •   
  • Peter Davis

    “No one knows or leverages 21st new media better”

    Peter Davis
  •  

 

Gallagher
GiveCorps
Live Baltimore
University of Maryland
Warnock Foundation

Some Fun Facts

Between running our marketing agency and our online magazine, one thing's for sure: We like to have a real good time. We love what we do and it shows.

5700000

Dollars raised in one day

22000

 Unique readers a month

58

 Clients Worked With

1

 Award Winning Magazine

Contact us

Get in touch. Coffee's on us.