About The Agency

What Works Studio is a boutique creative agency fueled by a mission. We believe in the power of storytelling, positivity, and community to create real and lasting change. If we can help an organization make a positive impact, then we consider ourselves successful. We launched our Baltimore-based firm in 2009 and have been on a tear ever since. Our award-winning studio is setting the pace in online and offline experiences, audience-building, digital strategy and custom publishing solutions. We believe that interruption advertising is over, so we focus on creating good content that your audience wants to share. We're also certified as a Woman Business Enterprise in Baltimore City and Maryland.

parnter

MARKETING PARTNERSHIPS

Need an outsourced marketing department? We can manage every aspect of your external communications from thought leadership campaigns to long-term content marketing strategies. We make certain that your website, blogs, social media and print materials are up to date and downright compelling.

design

WEBSITES + PRINT

Consider us your digital stylists. We strive to ensure that every aspect of your visual identity is impeccable. Our designers and developers create engaging websites, graphics, and print materials that empower companies to market with confidence. Our copywriters respect your audience and take the time to learn their language before typing a single word.

social

SPECIALTY SOCIAL MEDIA SERVICES + CONTENT

Allow us to entertain your audience and watch your following grow. We create and deliver engaging content around the topics people are passionate about, and then we convert their attention into action.

event

EVENT PRODUCTION

We handle all aspects of event management including conceptualization, branding, promotions, advertising, project management and more. We produce educational, promotional, and entertainment events for clients who want to get face-to-face with their audience.

video

PHOTOGRAPHY + VIDEO

Captivating photography and video are the cornerstone to any digital marketing strategy. We take photography and video seriously because the resonance and reach of good imagery cannot be matched by any other medium.

branding

BRANDING

Let us help you uncover what’s at the core of your company and translate it into a narrative and visual identity that clearly conveys your values, goals, and vision.

Our Magazine

what-weekly-logo-icon

What Weekly is our long-time effort to highlight the amazing things about Baltimore. It’s a successful online magazine that covers Baltimore’s good news.

Over the course of four years, we’ve published over 3,000 original stories about the amazing things happening in Baltimore, stories which have been read in over 200 countries around the world.

The Guardian said What Weekly is the “best blog for travelers… with their fingers on the pulse of all things hot and creative in Charm City.”

New York Magazine said What Weekly was “rated the city’s best new magazine” when they heard that Baltimore Magazine kept giving us ‘Best Of’ awards.

Design is art with a purpose. 

Paula Scher, Designer

Our Team

We are a team of fun individuals that bring creative skills, ambition, and visionary ideas to the table.

Brooke Hall

Brooke Hall

Founder and CEO

Dreamer, doer, diarist.

Justin Allen

Justin Allen

Creative Strategist

Our resident renaissance man.

Kelly Louise Barton

Kelly Louise Barton

Associate

Project manager extraordinaire.

Shannon Light Hadley

Shannon Light Hadley

Project Manager & Lead Designer

Our newest kickass team member

Brooke Hall

Brooke Hall

Founder and CEO

Dreamer, doer, diarist.

Justin Allen

Justin Allen

Creative Strategist

Our resident renaissance man.

Kelly Louise Barton

Kelly Louise Barton

Associate

Project manager extraordinaire.

Shannon Light Hadley

Shannon Light Hadley

Project Manager & Lead Designer

Our newest kickass team member

Some Fun Facts

Between running our marketing agency and our online magazine, one thing's for sure: We like to have a real good time. We love what we do and it shows.

5700000

Dollars raised in one day

22000

 Unique readers a month

58

 Clients Worked With

1

 Award Winning Magazine

Services

Because we are strategists for the time we live in, we provide you with ideas, tools, and implementation to grow an audience that comes to you. We do this by building brands, products and experiences that people love and cultivating communities around them.

Strategy

You have the vision. We create the plan that brings it to life.

Campaigns

Did I mention we helped raise $5.7 million in a single day?

Support

We take care of the stuff you’d rather not think about so you can focus on growing your business.

Work

Our work speaks for itself. Here are some of our favorite projects.

Baltimore Social Innovation Journal

 

Client: Warnock Foundation

Categories:  Identity, Print, Website

Biggest Win: Developing a new publication that spotlights and rewards social innovators who are working to make Baltimore a better place. “The site is gorgeous.”

Biggest Challenge: Developing a modern design for both the print and web versions of the publication, while being sensitive to the integrity of the project and people it featured.

The Story: Warnock Foundation tasked What Works Studio to help develop a new publication, the Baltimore Social Innovation Journal. We encouraged applicants to send in their best idea for Baltimore, with a chance of getting published and winning funding. The publication is both print and online. The inaugural issue was launched during a live event at Dooby’s with many of Baltimore’s movers and shakers. 13 projects were awarded funding and featured in the publication.

What Works Key Activities and Deliverables: Production and management of baltimoreinnovation.org website during 2 distinct phases. Creative direction and design of print publication.

 

Launch the website Download the PDF book

 

Warnock Foundation

Client: Warnock Foundation

Categories: Identity

Biggest Win: Developed a brand, logo and website for a new foundation.

The Story: The newly formed Warnock Foundation hired What Works Studio to help them launch the organization, which included a brand platform, logo, business cards, stationery and website. What Works Studio collaborated with Make Things Studio on the website.

 

Launch the website

Maryland Art Place

Client: Maryland Art Place

Categories: Identity

Biggest Win: Developed a new logo and icon for longstanding annual show that embodies the spontaneous nature of the event

The Story: After 16 years, Out of Order, MAP’s annual affordable art show, has finally returned to its original home at 218 West Saratoga Street. The new OOO logo represents a shift towards the future in honor of the past.

Warnock Foundation

Client: Warnock Foundation

Categories: Identity

Biggest Win: Developed a brand, logo and website for a new foundation.

The Story: The newly formed Warnock Foundation hired What Works Studio to help them launch the organization, which included a brand platform, logo, business cards, stationery and website. What Works Studio collaborated with Make Things Studio on the website.

 

Launch the website

Baltimore Social Innovation Journal

 

Client: Warnock Foundation

Categories:  Print, Website

Biggest Win: Developing a new publication that spotlights and rewards social innovators who are working to make Baltimore a better place. “The site is gorgeous.”

Biggest Challenge: Developing a modern design for both the print and web versions of the publication, while being sensitive to the integrity of the project and people it featured.

The Story: Warnock Foundation tasked What Works Studio to help develop a new publication, the Baltimore Social Innovation Journal. We encouraged applicants to send in their best idea for Baltimore, with a chance of getting published and winning funding. The publication is both print and online. The inaugural issue was launched during a live event at Dooby’s with many of Baltimore’s movers and shakers. 13 projects were awarded funding and featured in the publication.

What Works Key Activities and Deliverables: Production and management of baltimoreinnovation.org website during 2 distinct phases. Creative direction and design of print publication.

 

Launch the website Download the PDF book

 

Bmore Gives More

Client: GiveCorps

Categories: Campaign, Content, Print, Website, Social Media, Strategy

Biggest Win: Helped raise $5.7 Million for Baltimore nonprofits in a single day.

Biggest Challenges: Rush job – we signed on only 2 months before The Big Day, #GivingTuesday. The campaign had many moving parts and was constantly adjusting based on feedback from a large group of collaborators.

The Story: GiveCorps hired What Works Studio to help them strategize and implement an extraordinary challenge for Baltimore: To raise $5 Million for local nonprofits in 24 hours.

We blew way past our goal and reached $5.7 Million. The national #GivingTuesday movement served as a spring board for GiveCorps to develop the locally focused Bmore Gives More campaign. What Works Studio handled creative direction, social media, graphic design and production of physical material. MGH created the logo and handled PR Work. Everyone got to work closely with foundations, non-profits and other charitable organizations, garnering national attention and support by celebrities and the mayor of Baltimore.

What Works Key Activities and Deliverables: Content marketing strategy and implementation, which included email, social media activity, downloadable toolkits, PowerPoint presentations, infographics, and shareable graphics. Development and design of bmoregivesmore.com website during all 3 distinct phases. Creative direction and design of physical merchandise and art for live events such as rubber bracelets, t-shirts, postcards, banners, step in repeat backdrop, and stickers. Assisted with Ambassador Program, Selfless Selfies meme, and live events.

 

Launch the website

 

 

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