A Creative Agency

What Works Studio creates and transforms brands. We design strategies, identities, websites and campaigns for corporate and nonprofit clients.

We’re the team behind Light City, What Weekly, and Mr. Trash Wheel. We create impact and drive ROI for our clients and our city.

We have a track record of launching our own creative projects, transforming brands for clients, and fueling fundraising efforts.

We’ve helped raise $5.9 million in a single day on #GivingTuesday, helped secure over $2 million in grants for Green Street Academy while positioning them as a premier public charter school, and connected dozens of social innovators to grants while producing the Warnock Foundation’s Baltimore Social Innovation Journal.

We conceived of and helped bring to life Light City, America’s first large-scale light festival. We designed the Light City event, assembled the team to implement it, helped raise the money, created the brand and messaging, crafted the promotional video, website and collateral – and designed and produced the four innovation conferences in its first year.

We’re known for looking past the limits of what was once thought possible, and creating opportunities for our clients that have lasting impact and drive genuine transformation.

Clients come to us to launch new businesses, engage new audiences, drive revenue and donations, activate a place, or elevate their organization.

We are currently accepting new client inquiries and will be taking on two new projects this quarter. If you’re interested in collaborating . . . Let’s talk. Coffee’s on us.

Coffee's on us.

Let's Talk

It’s kind of fun to do the impossible. 

Walt Disney




Your brand determines the public perception of your company. It is the single most important piece of any organization’s marketing efforts, which is why we have invested so much into perfecting our craft. Whether you need help updating your organization’s narrative, brand identity, voice, or logo we’ve got you covered. We focus on creating a brand that requires no explanation — your audience will love you for exactly who you are.



Consider us your digital stylists. We strive to ensure that every aspect of your visual identity is impeccable. Our designers create engaging websites, graphics, and print materials that empower companies to market with confidence.



In today’s market, reaching your audience means providing genuine, engaging, and relevant content in mediums that fit seamlessly into their routines. Our trusted team can generate content to fit your brand and engage your audience. Allow us to entertain your audience while you watch your following grow. We deliver relevant content that converts attention into action. We also provide social media management services so you can focus on what you do best.



We handle all aspects of event management including conceptualization, branding, promotions, advertising, project management and more. We produce events for clients who want to get face-to-face with their audience.



Captivating imagery can be the cornerstone of any digital marketing strategy. We produce photography and video with intention and reach — imagery that clarifies your brand message and resonates with your audience.



We specialize in designing websites that convert leads and look gorgeous in the process. We can optimize and maintain your existing site, create landing pages for your campaigns, or build you a new site from scratch. We can even provide assets, designs and training for your team. If you feel like your site could use an update, don’t hesitate — email us, and we’ll give you a free consultation.

Happy Clients

Over 93 extremely satisfied clients.

  • David Eisele, Davelle Clothiers

    “I am starting to cry it looks so good.” 

    David Eisele, Davelle Clothiers
  • Chic Dambach

    “A terrific job!”

    Chic Dambach
  • Peter Hoffberger

    “Creative Genius”

    Peter Hoffberger
  • Peter Davis

    “No one knows or leverages 21st Century new media better.”

    Peter Davis

  • David Eisele, Davelle Clothiers

    “I am starting to cry it looks so good.” 

    David Eisele, Davelle Clothiers
  • Chic Dambach

    “A terrific job!”

    Chic Dambach
  • Peter Hoffberger

    “Creative Genius”

    Peter Hoffberger
  • Peter Davis

    “No one knows or leverages 21st Century new media better.”

    Peter Davis


Blackpoint Cyber, Greater Baltimore Tech Council, The Cybersecurity Association of Maryland Inc, Regional Manufacturing Institute of Maryland

Music, Arts and Events

Maryland Institute College of Art, Creative Alliance, Maryland Art Place, Women Of the World Baltimore Festival, Bosley Music, Urbanite Magazine, EventEQ, What Weekly, Light City Baltimore

Architecture and Real Estate

Beatty Development, Ekistics, Park Heights Renaissance, Episcopal Housing Corporation, Heath Design Group

Cities, Neighborhoods and Schools

Visit Baltimore, Waterfront Partnership of Baltimore, Downtown Partnership of Baltimore, Live Baltimore, Charles Street Development Corporation, Economic Alliance of Greater Baltimore, Historic Charles Street Association, Park Heights Renaissance, Mount Washington Village Association, Green Street Academy, University of Notre Dame, Towson University, University of Maryland, Transdev, Southeast CDC


Kelly Keenan Trumpbour, Amy John Advisory, Jordan Goodman, Skybrude Consulting, Vaughan Media, Heidi Klotzman, Christopher Schafer Clothier, Davelle Clothiers, Julie Bent LOT 201, Charles ‘Chic’ Dambach

Social Innovation and Nonprofit

Outward Bound, Bmore Gives More, Maryland Gives More, GiveCorps, STRIVE International, University of Maryland School of Social Work, Baltimore Social Innovation Journal, Warnock Foundation, Robert W. Deutsch Foundation, Center for Urban Families, Alliance for Peacebuilding, Itineris, Maryland Nonprofits, Maryland Volunteer Lawyers for the Arts, Mercy Health Services, Urban Teachers, Well for the Journey, Network for Good

National and Global

PNC Bank, Brown Advisory, Gallagher Evelius and Jones LLP, Camden Partners, Westwicke Partners, Sawyer Wealth Management, KOFA Public Affairs, John S. Connor Global Logistics

Live Baltimore
University of Maryland
Warnock Foundation

Some Fun Facts

Between running our marketing agency and our online magazine, one thing's for sure: We like to have a real good time. We love what we do and it shows.


Dollars raised in one day


 Unique readers a month


 Clients Worked With


 Award Winning Magazine


Our work speaks for itself. Here are some of our favorite projects.

Case Study: Light City Baltimore

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Light City Baltimore, an annual festival of light, music and innovation, was conceptualized and delivered to city leaders by the founders of What Works Studio, Brooke Hall and Justin Allen. The free, week-long annual festival consists of 29 large-scale light installations, over 100 music concerts and performances, and a series of ticketed innovation conferences, Light City U. The festival was developed to be a city-wide collaboration and a tool for economic development, civic engagement and tourism.

The journey to build Light City Baltimore began in 2010 with years of research into transformative events and their ability to create impact for communities. In 2013, Hall and Allen developed the Light City festival model and launched a multi-year, integrated marketing campaign that consisted of digital marketing, public relations, fundraising and grassroots advocacy. They produced the messaging and vision, the festival name and brand, print and digital marketing assets, a website, video, and along with collaborator Lindsey Davis, built an advisory committee that included early supporters and advisors: Adam Gross, Laurie Schwartz, Nancy Roberts, John Cammack, Danny Barnycz, Jan Baum, Gary Vikan, Michael Galizzo, Betsy Collie, Mike Cryor, Paul Wolman, Deric Emry, Casey Brent, Neil Meltzer and others. Together, they began the long process of figuring out the most effective way to execute the vision and achieve buy-in from city stakeholders and the creative community.

This early phase of the project culminated in gaining support from the Abell Foundation to hire world-renowned event producer, and creative director of Vivid Sydney, Ignatius Jones, to determine the feasibility of the Light City vision. During his stay, the Light City team conducted a series of meetings with local stakeholders that included presentations to BGE and Visit Baltimore, who later became the festival’s major founding sponsors. Ignatius Jones’ trip to Baltimore concluded with a reception at Four Seasons that brought together members of the community and resulted in remarkable interest in the Light City project.

Once the community was primed for the project, and the first two major sponsors were interested (which resulted in $2.75 million dollars of funding for the project over three years), Hall and Allen brought in trusted friends Jamie and Tom McDonald to lead the Steering Committee, close the deals and continue the fundraising efforts. In December 2014, Baltimore Office of Promotion & The Arts took on festival production and began festival implementation.

Since then, Hall and Allen have been dedicated members of the Light City Steering Committee and have worked closely with the producer to bring the festival to life. What Works Studio developed the Light City brand identity, designed, developed and managed the festival website, and designed the Light City mobile app (the app was generously developed by MindGrub Technologies). Brooke and Justin developed the concept, built the framework and, with the help of Intrinsic Events and others, implemented the four inaugural Light City U innovation conferences.

Our Magazine

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What Weekly is our online magazine that highlights the most innovative aspects of Baltimore.  It’s a place for Baltimore to celebrate its good news.

Over the course of six years, we’ve published over 3,000 original stories about the amazing things happening in Baltimore, stories which have been read in over 200 countries around the world.

We’ve rallied a collective of artists, entrepreneurs, filmmakers, educators and writers that work together to produce media dedicated to telling the positive stories about Baltimore. We have built an active cultural community around the magazine by organizing and harnessing the power of many people who share the common goal of improving the city.

The Guardian said What Weekly is the “best blog for travelers… with their fingers on the pulse of all things hot and creative in Charm City.”

New York Magazine said What Weekly was “rated the city’s best new magazine” when they heard that Baltimore Magazine kept giving us ‘Best Of’ awards.

Want to see WhatWeekly.com?

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Contact us

Get in touch. Coffee's on us.