About The Agency

What Works Studio is a boutique creative agency inspired by storytelling, community, and social change. We launched our firm in 2009 and have been on a tear ever since. Our award-winning studio is setting the pace in online and offline experiences, audience-building, digital strategy and custom publishing. We are always on the look-out for clients who share our love for making a positive, measurable impact in our city.

What We Do

CUSTOM PUBLICATIONS

The evolution of advertising has made one thing clear: Every organization should market with its own branded content. Some companies stop there, but you don’t have to rent someone else’s audience — we will help you build your own. Your publication will be designed to resonate with the people who are drawn to your brand. Your message, your style. We also operate within both digital and print formats. In a world with billions of voices, we will ensure that yours is refined, memorable, and unique.

AMBASSADOR-LED MOVEMENTS

Experience the power of authentic voices to grow and sustain your organization’s message, vision and purpose. By rallying your most devote customers, volunteers, donors, participants or partners,  you can tap into the momentum of networks to build an active community around your brand. Want to know more about ambassador-led movements? EMAIL US for a meeting. Coffee’s on us.

 

Our Magazine

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What Weekly is our long-time effort to highlight the amazing things about Baltimore. It’s a successful online magazine that covers Baltimore’s good news.

Over the course of five years, we’ve published over 3,000 original stories about the amazing things happening in Baltimore, stories which have been read in over 200 countries around the world.

We’ve rallied a collective of artists, entrepreneurs, filmmakers, educators and writers that work together to produce media dedicated to telling the positive stories about Baltimore. We have built an active cultural community around the magazine by organizing and harnessing the power of many people who share the common goal of improving the city.

The Guardian said What Weekly is the “best blog for travelers… with their fingers on the pulse of all things hot and creative in Charm City.”

New York Magazine said What Weekly was “rated the city’s best new magazine” when they heard that Baltimore Magazine kept giving us ‘Best Of’ awards.

Want to see WhatWeekly.com?

Yes, Please

Design is art with a purpose. 

Paula Scher, Designer

Services

parnter

BRANDING & IDENTITY

Your brand determines the public perception of your company. It is the single most important piece of any organization’s marketing efforts, which is why we have invested so much into perfecting our craft. Whether you need help updating your organization’s narrative, brand identity, voice, or logo we’ve got you covered. We focus on creating a brand that requires no explanation — your audience will love you for exactly who you are.

design

GRAPHIC DESIGN

Consider us your digital stylists. We strive to ensure that every aspect of your visual identity is impeccable. Our designers create engaging websites, graphics, and print materials that empower companies to market with confidence.

social

CONTENT DEVELOPMENT

In today’s market, reaching your audience means providing genuine, engaging, and relevant content in mediums that fit seamlessly into their routines. Our trusted team can generate content to fit your brand and engage your audience. Allow us to entertain your audience while you watch your following grow. We deliver relevant content that converts attention into action. We also provide social media management services so you can focus on what you do best.

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event

EVENT PRODUCTION

We handle all aspects of event management including conceptualization, branding, promotions, advertising, project management and more. We produce events for clients who want to get face-to-face with their audience. 

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PHOTOGRAPHY + VIDEO

Captivating imagery can be the cornerstone of any digital marketing strategy. We produce photography and video with intention and reach — imagery that clarifies your brand message and resonates with your audience.

branding

WEBSITES

We specialize in designing websites that convert leads and look gorgeous in the process. We can optimize and maintain your existing site, create landing pages for your campaigns, or build you a new site from scratch. We can even provide assets, designs and training for your team. If you feel like your site could use an update, don’t hesitate — email us, and we’ll give you a free consultation.

Our Team

We are a team of fun individuals that bring creative skills, ambition, and visionary ideas to the table.

Brooke Hall

Brooke Hall

Founder and CEO

Dreamer, doer, diarist.

Justin Allen

Justin Allen

Creative Strategist

Our resident renaissance man.

Kelly Louise Barton

Kelly Louise Barton

Associate

Project manager extraordinaire.

Shannon Light Hadley

Shannon Light Hadley

Project Manager & Lead Designer

Rockstar graphic designer.

Derek Vaughan Brown

Derek Vaughan Brown

Marketing Associate

Our newest kickass team member.

Brooke Hall

Brooke Hall

Founder and CEO

Dreamer, doer, diarist.

Justin Allen

Justin Allen

Creative Strategist

Our resident renaissance man.

Kelly Louise Barton

Kelly Louise Barton

Associate

Project manager extraordinaire.

Shannon Light Hadley

Shannon Light Hadley

Project Manager & Lead Designer

Rockstar graphic designer.

Derek Vaughan Brown

Derek Vaughan Brown

Marketing Associate

Our newest kickass team member.

Why Us

Because we are strategists for the time we live in, we provide you with ideas, tools, and implementation to grow an audience that comes to you. We do this by building brands, products and experiences that people love and cultivating communities around them.

Strategy

You have the vision. We create the plan that brings it to life.

Campaigns

Did I mention we helped raise $5.7 million in a single day?

Support

We take care of the stuff you’d rather not think about so you can focus on growing your business.

Work

Our work speaks for itself. Here are some of our favorite projects.

Baltimore Social Innovation Journal

 

Client: Warnock Foundation

Categories:  Identity, Print, Website

Biggest Win: Developing a new publication that spotlights and rewards social innovators who are working to make Baltimore a better place. “The site is gorgeous.”

Biggest Challenge: Developing a modern design for both the print and web versions of the publication, while being sensitive to the integrity of the project and people it featured.

The Story: Warnock Foundation tasked What Works Studio to help develop a new publication, the Baltimore Social Innovation Journal. We encouraged applicants to send in their best idea for Baltimore, with a chance of getting published and winning funding. The publication is both print and online. The inaugural issue was launched during a live event at Dooby’s with many of Baltimore’s movers and shakers. 13 projects were awarded funding and featured in the publication.

What Works Key Activities and Deliverables: Production and management of baltimoreinnovation.org website during 2 distinct phases. Creative direction and design of print publication.

 

Launch the website Download the PDF book

 

Warnock Foundation

Client: Warnock Foundation

Categories: Identity

Biggest Win: Developed a brand, logo and website for a new foundation.

The Story: The newly formed Warnock Foundation hired What Works Studio to help them launch the organization, which included a brand platform, logo, business cards, stationery and website. What Works Studio collaborated with Make Things Studio on the website.

 

Launch the website

Maryland Art Place

Client: Maryland Art Place

Categories: Identity

Biggest Win: Developed a new logo and icon for longstanding annual show that embodies the spontaneous nature of the event

The Story: After 16 years, Out of Order, MAP’s annual affordable art show, has finally returned to its original home at 218 West Saratoga Street. The new OOO logo represents a shift towards the future in honor of the past.

Warnock Foundation

Client: Warnock Foundation

Categories: Identity

Biggest Win: Developed a brand, logo and website for a new foundation.

The Story: The newly formed Warnock Foundation hired What Works Studio to help them launch the organization, which included a brand platform, logo, business cards, stationery and website. What Works Studio collaborated with Make Things Studio on the website.

 

Launch the website

Baltimore Social Innovation Journal

 

Client: Warnock Foundation

Categories:  Print, Website

Biggest Win: Developing a new publication that spotlights and rewards social innovators who are working to make Baltimore a better place. “The site is gorgeous.”

Biggest Challenge: Developing a modern design for both the print and web versions of the publication, while being sensitive to the integrity of the project and people it featured.

The Story: Warnock Foundation tasked What Works Studio to help develop a new publication, the Baltimore Social Innovation Journal. We encouraged applicants to send in their best idea for Baltimore, with a chance of getting published and winning funding. The publication is both print and online. The inaugural issue was launched during a live event at Dooby’s with many of Baltimore’s movers and shakers. 13 projects were awarded funding and featured in the publication.

What Works Key Activities and Deliverables: Production and management of baltimoreinnovation.org website during 2 distinct phases. Creative direction and design of print publication.

 

Launch the website Download the PDF book

 

Bmore Gives More

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IG copy

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Print

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Client: GiveCorps

Categories: Campaign, Content, Print, Website, Social Media, Strategy

Biggest Win: Helped raise $5.7 Million for Baltimore nonprofits in a single day.

Biggest Challenges: Rush job – we signed on only 2 months before The Big Day, #GivingTuesday. The campaign had many moving parts and was constantly adjusting based on feedback from a large group of collaborators.

The Story: GiveCorps hired What Works Studio to help them strategize and implement an extraordinary challenge for Baltimore: To raise $5 Million for local nonprofits in 24 hours.

We blew way past our goal and reached $5.7 Million. The national #GivingTuesday movement served as a spring board for GiveCorps to develop the locally focused Bmore Gives More campaign. What Works Studio handled creative direction, social media, graphic design and production of physical material. MGH created the logo and handled PR Work. Everyone got to work closely with foundations, non-profits and other charitable organizations, garnering national attention and support by celebrities and the mayor of Baltimore.

What Works Key Activities and Deliverables: Content marketing strategy and implementation, which included email, social media activity, downloadable toolkits, PowerPoint presentations, infographics, and shareable graphics. Development and design of bmoregivesmore.com website during all 3 distinct phases. Creative direction and design of physical merchandise and art for live events such as rubber bracelets, t-shirts, postcards, banners, step in repeat backdrop, and stickers. Assisted with Ambassador Program, Selfless Selfies meme, and live events.

 

Launch the website

 

 

Get Connected

Got audience?

Happy Clients

Over 58 extremely satisfied clients.

  • David Eisele, Davelle Clothiers

    “I am starting to cry it looks so good.” 

    David Eisele, Davelle Clothiers
  • Chic Dambach

    “A terrific job!”

    Chic Dambach
  •  
  • Peter Hoffberger

    “Creative Genius”

    Peter Hoffberger
  •   
  • Peter Davis

    “No one knows or leverages 21st new media better”

    Peter Davis
  •  

  • David Eisele, Davelle Clothiers

    “I am starting to cry it looks so good.” 

    David Eisele, Davelle Clothiers
  • Chic Dambach

    “A terrific job!”

    Chic Dambach
  •  
  • Peter Hoffberger

    “Creative Genius”

    Peter Hoffberger
  •   
  • Peter Davis

    “No one knows or leverages 21st new media better”

    Peter Davis
  •  

 

Gallagher
GiveCorps
Live Baltimore
University of Maryland
Warnock Foundation

Some Fun Facts

Between running our marketing agency and our online magazine, one thing's for sure: We like to have a real good time. We love what we do and it shows.

5700000

Dollars raised in one day

22000

 Unique readers a month

58

 Clients Worked With

1

 Award Winning Magazine

Contact us

Get in touch. Coffee's on us.