We connect the dots, create unexpected moments, and think outside-of-the-box.
What We Do.
We develop and implement strategies that generate qualified leads, create loyal fans, and drive revenue. We develop websites, videos, print collateral, digital campaigns and advertising that captivate your audience, elevate your brand and solve your problems.
We are pioneers in cutting-edge techniques to establish and grow social media followings and memorable personas that transcend digital marketing noise and build remarkable affinity for brands.
We dive deep into your organization’s history, opportunities and challenges and develop strategies and tactics designed to help you make informed marketing decisions that deliver the best outcomes.
How We Do It.
Our approach to 21st Century advertising is about cutting through the noise with authentic messages that resonate with your audiences through digital, radio, print, broadcast and more.
We produce broadcast quality video with a distinct point of view using images, tone and music that captivates your audience and elevates your brand.
We specialize in designing and developing websites that convert leads and look gorgeous in the process. We can optimize and maintain your existing site, create landing pages for your campaigns, or build you a new site from scratch.
We design and produce live events and brand activations for clients who seek to build genuine relationships with their audiences.
We ensure that every aspect of your visual identity is impeccable and that your marketing assets are beautiful, intuitive, and effective.
We provide expert consulting to launch new brands, audit your processes, identify funding sources, and solve problems related to communications, business development, branding and positioning.
"Brooke led our team through the creative process, developed a beautiful logo that truly reflected our values, and delivered – on time and on budget – a beautiful website. To this day, new visitors to the site compliment her work on a regular basis."
"Brooke Hall Allen is not only an exemplary designer, businesswoman, and marketer, but a role model for social responsibility and community involvement in the business community."
"I stumbled upon your website accidentally, and thought, gee these guys are incredible. So all I wanted to say was, great work, incredible and inspiring!"
"I deeply appreciate and applaud the efforts of the Light City team to positively raise the profile of our city. I personally appreciate the profound commitment the two of you have made."
"What Weekly is one of the great ideas to come out of Baltimore in the last few years."
"Best party of the year!"
"It’s impossible, until it’s not. I have never seen, anywhere, a transformation of vision into reality that was such a stretch. And so fast. You two did it! And perhaps never, has our town needed what you have made real, more."
"Just wanted to send over a lot of love and encouragement. Light City's news shone all the way to London, here in my adopted city to make me smile, and say HOORAY, FINALLY some brilliant Baltimore sunshine."
"Baltimore will forever be changed because you had vision and dedication."
"I just wanted to drop you a quick word of (awe-struck) thanks for Light City. We took the children Wednesday night and fell in love with Baltimore all over again. It was genius in concept and flawless in execution."
"You and Justin gave an extraordinary gift to our city and I was just happy to be part of the moment in time."
"You are amazing. I am so proud of what you and Justin have done and continue to do for our great City."
"You have done important and such inspiring work. Thank you for bringing Light City to fruition!"
"The website is amazing! You guys nailed it and I love, love, love it!"
"Your work is amazing!"
"Thank you and congratulations on the astonishing vision you've brought to reality."
"Thank you for being the genesis of Light City. This event will change Baltimore forever."
"We are really impressed with how organized you and Justin are as a unit. I've worked with 4-5 social media content strategy firms, and What Works trumps them all in terms of process and organization."
“The enthusiasm of Brooke Hall, founder of Light City, is infectious."
“If you are from Baltimore, this next paragraph can only be about Brooke Hall and Justin Allen, founders of Light City Baltimore. What a debt we owe these two. We should parade them through town and give them the keys to this city, for they are just two regular people who have reminded us that in Baltimore this is what two people can do. This is citizenship at its finest. Two people believed in an idea that could better their city. They badgered everyone they could to make it happen. They are Baltimore’s best.”
"Light City U’s Creative Innovation Conference [which was developed, programmed and hosted by Brooke Hall and Justin Allen was] one of the best conferences I’ve ever attended (and I’ve attended a LOT of conferences).”
“I appreciated their vision, their passion, and the overall concept of bringing the community together.”
"You’re talking about two people who had an idea before its time."
"They have their fingers on the pulse of all things hot and creative in Charm City.”
"Your work was one of the reasons we were acquired and joined a national network of industry leaders. Our capacity to do phenomenal work has increased exponentially."
"A rare combination of strategic thinker and creative executor… all of this has worked to shorten our sales cycle, which of course has led to better sales. I highly recommend What Works Studio."
"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."
"Brooke is awesome, often called 'my secret weapon.'"
"I am starting to cry it looks so good."
"Brooke has boundless creative energy. She works tirelessly for clients, leveraging her deep media relationships, truly fine writing skills and strategic, big picture thinking to generate great results."
“Hall and Allen can never be accused of thinking small... They traffic in big ideas."
"What Works Studio is great example of how a business can be not only profitable but impactful."
"Both Mr. Trash Wheel and Light City are two of the greatest stories to come out of Baltimore in recent years and neither would have been possible without What Works."
"What Works Studio leverages the passion for community that is so prolific in Baltimore City, demonstrating that extraordinary change and growth often start with the dedication of just a few committed individuals."
"No one knows or leverages 21st Century new media better."