Social Media.
That Changes the Game.

Social media is one of the most powerful tools
available to you. Entrust that power to an expert.

Social Media.

We develop and manage digital and social campaigns that drive awareness, build trust and inspire action. We develop highly unique strategies, voices and content that make a lasting impression. We provide ongoing social media management and campaign management, tracking, and analysis to achieve goals systematically.

We are pioneers in cutting-edge techniques to establish and grow social media followings and memorable personas that transcend digital marketing noise to build remarkable affinity for brands. We know how to resonate with people online and are experts in harnessing attention to drive action. Whether your goal is to drive brand awareness or lead generation, we build smart strategies and custom content that effectively engage target audiences.

Strategy.

Social Media Strategy

Audience + Demographic Research

Custom Audience Development

Social Media Advertising.

Retargeting Management

AdWords Management

LinkedIn Advertising

Facebook Advertising

Twitter Advertising

Instagram Advertising

Reporting + Analysis.

Social Media Tracking + Reporting

Regular Updates + Meetings

Content Creation + Management.

Social Media Account Management

Social Media Content Development

Social Media Editorial Calendar

Social Media Profile Setup + Optimization

LinkedIn Marketing + Management

Facebook Marketing + Management

Twitter Marketing + Management

Instagram Marketing + Management

Social Media Video Production

Daily Audience Engagement

Audience Growth Campaigns

Outsourced Social Media Support

Rave Reviews.

"We are really impressed with how organized you are. I've worked with 4-5 social media content strategy firms, and What Works trumps them all in terms of process and organization."

Ben Smith, Homewood Interiors

"Both Mr. Trash Wheel and Light City are two of the greatest stories to come out of Baltimore in recent years and neither would have been possible without What Works."

Adam Lindquist, Waterfront Partnership of Baltimore

"No one knows or leverages 21st Century new media better."

Peter Davis

More services.

Marketing.

Our approach to 21st Century marketing is about cutting through the noise with authentic messages that resonate with your audiences through digital, radio, print, broadcast and more.

Branding.

We help brands connect with audiences by crafting authentic narratives and compelling visual identities that stand out, build trust, and inspire action.

Research.

We dive deep into your organization’s history, opportunities and challenges and develop strategies and tactics designed to help you make informed marketing decisions that deliver the best outcomes.