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What Works Studio

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And Strategy.

We create the strategies
That drive people to action
Based on research, data and analysis.


Research is the foundation to any solid marketing strategy. We do not offer a one-size-fits-all approach. We base our decisions and recommendations on data, insights from surveys and focus groups, research findings and analysis.

We provide expert consulting to launch new brands, audit your processes, identify funding sources, and solve problems related to communications, business development, branding and positioning.
Consulting Services

Social Media Effectiveness
Advertising Effectiveness
Brand Awareness
Data Analysis
Focus Groups
Interview Clients And Stakeholders
Market Research
Competitor Analysis
Content Analysis
Trend Analysis
White Papers And Reports
Communications Audit
Community Engagement Consulting

Rave Reviews.

"Creative Genius."

Peter Hoffberger, Hoffberger Insurance Group

"Baltimore will forever be changed because you had vision and dedication."

Mike Galiazzo, Regional Manufacturing Institute of Maryland

"You have done important and such inspiring work. Thank you for bringing Light City to fruition!"

Dr. Leana Wen, President of Planned Parenthood

"Both Mr. Trash Wheel and Light City are two of the greatest stories to come out of Baltimore in recent years and neither would have been possible without What Works."

Adam Lindquist, Waterfront Partnership of Baltimore

"No one knows or leverages 21st Century new media better."

Peter Davis

More services.


Our approach to 21st Century marketing is about cutting through the noise with authentic messages that resonate with your audiences through digital, radio, print, broadcast and more.

Social media.

We are pioneers in cutting-edge techniques to establish and grow memorable social media personas and platforms that transcend digital marketing noise and build remarkable affinity for brands and movements.


We help brands connect with audiences by crafting authentic narratives and compelling visual identities that stand out, build trust, and inspire action.

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About Us.

Our Work

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Let's Talk. Coffee's on us.