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"We wanted to celebrate the interesting things we’d been seeing,” said Brooke Hall, CEO of What Works Studio, who spent months approaching city leaders and community members to talk about how to make the light festival a reality. “There’s something that could be done here at the intersection of art and technology that’s really special and could be really unique to Baltimore.”

Organizers have secured a $250,000 commitment from Visit Baltimore and are seeking private funding from BGE. The festival, which has been in the works for two years, was the brainchild of Brooke Hall and Justin Allen of the marketing agency What Works Studio.