We launched a hyper-local online magazine that brought together creators with a mission to tell inspiring stories and uplift the community
We rallied hundreds of writers and content creators
Over 2,000 original positive stories about Baltimore
Read by hundreds of thousands of people in over 200 countries around the world
What Weekly: An online magazine focused on events, art and culture in Baltimore.
Our most compelling content takes the form of Photo Essays, Artist Profiles, Innovator Profiles,
Commentary, and stuff that will make you laugh. We also love music.
The Guardian has said What Weekly is the “best blog for travelers… with their fingers on the pulse of all things hot and creative in Charm City.”
New York Magazine said What Weekly was “rated the city’s best new magazine.”
Baltimore Magazine honored us with numerous ‘Best Of’ awards.
The erstwhile City Paper was the first to feature What Weekly.
Huffington Post covered What Weekly too.
Igniting civic pride for Baltimore residents
After moving to Baltimore and getting heavily involved in the creative and entrepreneurial community, Justin and Brooke wanted to create an antidote to the overwhelmingly negative media coverage of Baltimore City. Our experience as creatives in the community was quite different than what we read online about the city. While Baltimore faces many challenges, the outward perception of the city does not match the experience of many people who live there. We noticed that mainstream media was overlooking an emerging movement to revitalize the city. We decided we wanted to rally the folks who were creating solutions and innovations for Baltimore in an effort to promote the health and success of the city.
A New Magazine Documenting the Baltimore Renaissance
Rallying a Movement
Best of Baltimore
Custom Website Design and Development
Email Magazine and Social Media
Curated Event Calendar
“Best Party of the Year”
As our collective began to grow, we had a strong desire to bring everyone together in real life. Our first public party was The Hoodoo Party – part book release, part jazz jam session, with costumes and outrageous decor. WYPR’s Aaron Henkin said it was “the best party of the year!” The video recap of the Hoodoo party was produced by Shaun Callahan, with photos by Philip Laubner and Theresa Keil.
What Weekly conceptualized and launched a successful crowdfunding campaign to raise $10,000, and once we hit that goal, the amount raised was matched by a foundation for a total of $20,000. The campaign included original videos, a social media campaign, and email marketing.
Campaign Video #1
A group of core contributors got together conceptualized a fun little video for the campaign: A True Baltimore Love Story.
Starring: Justin Allen and Brooke Hall
Directed by: Nancy Murray
Cinematography by: Carr Kizzier
Script by: Nancy Murray, Justin Allen, Philip Laubner, David London, Brooke Hall
Photography: Philip Laubner
Make-up and Wardrobe: Julie Bent
Editing and post-production: Brooke Hall and David London
Total cost of video production: $22
Campaign Video #2
A group of What Weekly advocates participated in a second video which explained why What Weekly mattered to them.
Produced by: Matt Kelley
Original music by: Shodekeh and Jason Bender
The Fabulous Fritz Ball
As a “thank you” to Kyle Fritz for developing our original website for free, we threw a party in his honor at Geppi’s Entertainment Museum. Complete with costumes and a sword swallower, the comic book museum served as a phenomenal backdrop for an unforgettable event. Check out the photos.
Photos, parties, and more parties
Over the years, we’ve published some amazing photo essays. We also threw a lot of parties. Check out the photo galleries below.