Bmore Gives More
$5.7 Million Raised In 24 Hours
With less than two months to launch the initiative, What Works Studio developed and implemented an integrated marketing campaign that included strategy, creative direction, content marketing, user generated content, social media, email marketing, events and activations, custom website, and merchandise.
#BmoreGivesMores was a movement to make Baltimore the Most Generous City in America on #GivingTuesday that set out to raise $5 Million for local nonprofits in 24 hours. Together, we raised $5.7 Million in one day and birthed a movement that was replicated in over 70 cities the following year.
What Works Studio designed and developed a custom website for bmoregivesmore.com that evolved to accommodate each of the campaign’s three distinct phases.
The marketing assets we created included email, social media, participant toolkits, presentations, infographics, merch, t-shirts, postcards, banners, step-and-repeat backdrop, stickers and more.