Lead Generation Campaigns
Awareness and Consideration Campaigns
Public Relations Support
Advertising Budget Management
Organic Social Media Management
Content Conceptualization and Development
Kaiser Permanente of the Mid-Atlantic States needed an experienced vendor to audit internal social media operations in order to provide analysis and recommendations for improving performance, producing in-depth reporting with actionable insights, and developing processes and procedures to help better leverage social media channels and advertising budgets.
What Works Studio was hired by Kaiser Permanente of the Mid-Atlantic States to develop and institute formalized social media processes and reporting, and manage regional ad spend for social media marketing. Activities included but are not limited to lead generation campaigns, awareness and consideration campaigns, product marketing, public relations support, organic social media management, advertising budget management, content conceptualization and development, reporting, copywriting, and creative.
Increased net follower growth by
Increased total engagements by
Increased social media engagement rate by
Increased total social media followers by
Increased published posts on Twitter by
"Working with the What Works team was a pleasure, from start to finish. They listened well and were quick to adapt to changes. I found their expertise invaluable. I am not a digital savant so was looking for people who could not only “do the work” but help me understand the reasons for their recommendations, in other words, to help me be smart. They were always honest about how to get where I wanted to go including challenges, work arounds, and results I could expect. I also relied on their deep understanding of the Baltimore market and they did not disappoint as they came up with ideas and resources for getting us closer to our goals there. I would not hesitate to engage the team again."