Social Media for Nonprofits

We Specialize in Nonprofit Marketing

We work with healthcare organizations to harness the power of social media and content marketing to
drive outcomes and take audience relationships to the next level.

You need more hands

You want to add a dedicated expert/account manager and specialized marketing professionals to your team because you need help with implementation. You want to streamline and systematize your organic and paid social media marketing with proven processes and workflows. You want all of your campaigns working in harmony, aligned with your brand strategy, infused with unforgettable creative and delivering measurable results.

You need a strategy

You’ve been managing your team’s marketing and PR, but your social media and content efforts need to be streamlined. We can provide a data-driven digital strategy informed by audience personas and keyword research, organize and streamline your organic and paid social media processes, deliver high quality, custom content, provide sophisticated analysis and monthly reporting and, most importantly, implement workflows to make your life easier.

You have supplier diversity goals

Your organization is committed to working with certified women-owned businesses (WBE) or women-owned small businesses (WOSB). As a certified woman-owned small business, we can help you achieve your minority participation goals. What Works Studio is one of the 0.1% of female-founded creative agencies in the U.S.

We helped our client win multiple national marketing awards

Your Partner in Nonprofit Marketing.

What Works Studio is an award-winning, certified woman-owned marketing and communications agency that builds cutting-edge social media and content marketing solutions for healthcare organizations who want to make a difference.

Our goal is to help you solve issues that healthcare providers face every day, including lack of consistent client communication, member outreach, and impactful messages. We are well-versed in healthcare ethics and have standard processes for reviewing, proofing, and publishing medical content.

With 13 years in the industry and a specialty in healthcare marketing, we can act quickly on new challenges. As COVID-19 continues to transform the industry, we can help you manage your social media successfully and keep your content efforts streamlined.

With a team of 20+ professionals, we are uniquely positioned to provide you with strategy, tools, and implementation to grow an audience that comes to you, trusts you, and takes action because of you.

We live and breathe social media and content marketing, and we are known for the quality and effectiveness of our creative. We expertly manage your social media and content marketing to touch the hearts and minds of your audience and drive them to action. We can help your organization build awareness, increase brand affinity, and amplify PR messages, while collaborating excellently with your in house team and other agencies.

Why What Works?

What Works Studio is a mission-driven marketing agency focused on social media and content marketing.
Here’s why we’re different.

We have a mission

We have a penchant for dreaming big, having meaningful impact, and empowering our clients to reach their highest potential. We’ve been helping purpose-driven organizations grow and connect with their audiences for over 13 years. From the beginning, we’ve always been inspired by storytelling, community, and the power of the internet to connect people for the greater good. We’ve created massive social movements for groups that want to make a difference. As one of the 0.1% of female-founded agencies, we’re committed to hiring women, people of color, and other communities traditionally underrepresented in this field. We are huge champions of our planet and have designed our operations to have minimal impact on the environment.

We get results

We’ve created strategies, campaigns, brands, and platforms that have become culturally significant movements that capture the attention of the world. Our work has resulted in billions of earned media impressions, viral social media events, hundreds of millions of dollars in measurable economic impact and ROI, and global brand recognition for clients. As an award-winning agency that develops outside-of-the-box strategies, remarkable brand activations, and community-led movements to engage audiences and fuel change, we can inspire audiences, build movements, and drive growth for you too. We provide superior analysis of campaign performance data and comprehensive reporting on measurable results.

We have a great track record

Whether we’re on the front lines of Kaiser Permanente’s social media during the COVID-19 Pandemic, creating and popularizing the now famous trash interceptor Mr. Trash Wheel persona, spearheading Light City – a citywide light and innovation festival – that attracted over 400,000 attendees in its first year and added $111.8 Million to the Maryland economy, helping launch a GivingTuesday campaign that raised $5.7 Million for nonprofits in 24 hours and made Baltimore the “Most Generous City in America,” or creating brand-defining campaigns that drove record attendance in 21 branches and producing an award-winning podcast for the Enoch Pratt Free Library — we’re known for thinking big and helping our clients make a big impact.


Case Studies.

Enoch Pratt Free Library

Outward Bound

Warnock Foundation

Mr. Trash Wheel

Bmore Gives More

Green Street Academy

Our Services.

Social Media.

We put the enormous power of social media to work for you. We are pioneers in cutting-edge techniques to establish and grow brands online. We conceptualize memorable social media personas and implement strategic content campaigns that transcend digital marketing noise to build remarkable followings and affinity for brands.

  • Social media strategy
  • Social media management (paid and organic)
  • Social media for Public Relations (PR)
  • Enrollment campaigns
  • Brand awareness campaigns
  • Facebook/Instagram advertising
  • LinkedIn advertising & InMail
  • Twitter advertising
  • Creative development
  • Copywriting
  • Campaign strategy
  • Campaign identity
  • Comprehensive social media reporting

Content Marketing.

We seamlessly integrate with your in-house marketing team to bring fresh eyes, a new strategy focused on ROI, and capabilities to implement campaigns that generate qualified leads, create loyal fans, and drive revenue. We develop websites, SEO and PPC campaigns, digital advertising, videos, print collateral, brand identities, and messaging to elevate your brand and drive growth.

  • Strategy
  • Content development
  • Search Engine Optimization
  • Keyword research
  • Website SEO optimizations
  • Technical SEO optimizations
  • Landing page management
  • SEO copywriting
  • Hyper-geotargeting
  • Display retargeting
  • Geofencing
  • Programmatic Advertising
  • Integrated campaigns
  • Social/SEO linking strategy
  • Website analysis
  • Brand and competitor analysis
  • Market research
  • Analytics and tracking management
  • Sophisticated reporting

Our Work Has Been Featured In...

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