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What Works Studio

By offering only good news, What Weekly rejects mainstream media’s mantra: ‘If it bleeds, it leads.’ When asked about the inspiration for What Weekly, co-founder Brooke Hall told me: ‘We experienced problems and looked for solutions. Baltimore’s reputation seems to hinder the city in so many ways. We wondered if we could use new media to change the perception of a city, instill civic pride, and ultimately encourage healthier lifestyles by celebrating positive behavior. The power of media is enormous. It shapes cultures, sways opinions and provokes behaviors – good and bad.'