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What Works Studio


City Biz List

“Q&A with What Works Studio’s Brooke Hall and Justin Allen”
February 24, 2016

“The journey to build Light City Baltimore began in 2010 with years of research into transformative events and their ability to create impact for communities. In 2013, Brooke and I developed the Light City festival model and launched a multi-year, integrated marketing campaign that consisted of digital marketing, public relations, fundraising and grassroots advocacy.”