What Works Unveils Light City U Conference Plans
“The focus of the conference is exploring ways to harness innovation for social change. Brooke Hall, who is CEO of What Works Studio and created the festival with her partner Justin Allen, said it boils down to the question, “How do we become a more responsible and equitable society?”
“We want the world to see Baltimore as we see it…” -Brooke in Baltimore Sun
“We want the world to see Baltimore as we see it, which is as a hub for innovation,” said Brooke Hall, founding partner of Light City Baltimore.”
Light City Featured in New York Times
Featuring 28 art installations along a 1.5-mile stretch of waterfront, the inaugural Light City Baltimore is set for March 28 to April 3.
Light City Featured on CNN
When the inaugural Light City Baltimore goes live, 28 light art installations will illuminate a 1.5-mile path along the city’s Inner Harbor, with pop-up performances and musical acts adding to the festivities.
Mr. Trash Wheel is #1 on the Front Page of Reddit.
Mr. Trash Wheel is #1 on the Front Page of Reddit.
What Works Studio named one of “the most exciting tech hubs” in Baltimore’s Innovation economy
Here's a friendly neighborhood map listing just some of the tech and creative firms based in Baltimore city.
Brooke and Justin Q&A for Baltimore Magazine
Brooke: People, especially at the community sessions, are talking about Light City being the unifying moment for diverse communities around the city, which is really special. It warms my heart to hear folks say that.
Brooke Leads Community Meeting about Light City
Hall said that the team wants to focus on what’s here. She described a “grassroots effort” to bring the festival together that “builds on ideas, talents and resources that this city already has.
Brooke Speaks to Baltimore Sun
"We wanted to celebrate the interesting things we’d been seeing,” said Brooke Hall, CEO of What Works Studio, who spent months approaching city leaders and community members to talk about how to make the light festival a reality. “There’s something that could be done here at the intersection of art and technology that’s really special and could be really unique to Baltimore.”
Light City is Official
Organizers have secured a $250,000 commitment from Visit Baltimore and are seeking private funding from BGE. The festival, which has been in the works for two years, was the brainchild of Brooke Hall and Justin Allen of the marketing agency What Works Studio.