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SmartCEO Magazine
“Lighting Up Baltimore: How Light City Provided a Much-Needed Boost for the Inner Harbor and Beyond”
By Alyssa Hurst
May/June 2016

“Look at all these people! They are so happy.” Brooke Hall, founder and CEO of What Works Studio, marveled at Baltimore’s first Light City festival, but she wasn’t just one of the 400,000 visitors who took in the interactive light and art installations. Along with her husband and co-founder Justin Allen, she dreamed up the Light City idea, and used it to illuminate Baltimore.”