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What Works Studio is proud to be a Founding and Sustaining Sponsor of Light City 2018, along with BGE, City of Baltimore, Kaiser Permanente, Visit Baltimore, Whiting-Turner, T. Rowe Price, WJZ13, and Visit Maryland. Light City is America’s first large-scale light, music and innovation festival in Baltimore conceptualized, designed and founded by Brooke Hall and Justin Allen of What Works Studio.

Light City was designed to spark city-wide collaboration, create economic opportunities for locals, and shift the image of Baltimore in the eyes of the world.

For its first production in 2016, Light City featured 28 outdoor light displays, 6 days of innovation conferences, 50 free concerts, and over 100 live performances. Baltimore welcomed more than 400,000 people to downtown Baltimore over 7 nights.

Light City is an annual festival that in only two years has already added $78.1 Million to the Maryland economy according to reports. The team at What Works Studio designed the event, branded and promoted it, raised funding, convened the leadership team, crafted the promotional video, website and marketing collateral – as well as designed and produced the 6-day Innovation Conference in 2016.

It’s hard to measure how you uplift a community, but I think we were able to do that,” Light City co-founder, Brooke Hall. “Light City is my baby…” Hall said. “I’m excited to see it grow.”
– The Baltimore Sun

Light City was conceived to be a catalyst that would help Baltimore unlock untapped potential. We were inspired to dream, design and build a festival that would capture the attention of the world.