Looking to achieve your minority participation goals?
What Works can be your minority marketing-communications partner. As a Maryland DOT Minority Business Enterprise (MBE), Disadvantaged Business Enterprise (DBE), and Small Business Enterprise (SBE) as well as a Baltimore City Women’s Business Enterprise (WBE), we understand minority compliance.
When you go with What Works, you’ll gain a partner that brings a lot to the table.
As a woman-owned business and full-service marketing agency in Baltimore and Frederick, Maryland, What Works’ breadth of high-profile projects brings an extensive network of influencers and in-house expertise.
We are an award-winning agency that specializes in social advertising, brand development, digital marketing, website design and development, podcast production, photography and video production, advertising, research, and events.
Our work has resulted in billions of earned media impressions, viral social media events, hundreds of millions of dollars in measurable economic impact and ROI, and global brand recognition for our clients and partners.
Service NAICs Codes
541613 – Marketing Consulting Services
541910 – Marketing Research
541430 – Graphic Design
541810 – Advertising
541511 – Software/Web Development
To see our work samples, click here.
To discuss partnering with us, contact:
Brooke Hall Allen
"Light City Baltimore has unlocked forward thinking ideas and tools to positively impact and grow healthy and sustainable communities in a way that we’ve never experienced before."
"Don't know many other people who manifest dreams like you and Justin!"
"Brooke and Justin were a pleasure to work with. They really took the time to get to know me and my vision for the firm. I am really pleased with the finished product and have received numerous compliments on my firm’s logo and website."
"I've worked with 4-5 social media content strategy firms, and What Works trumps them all..."
"Allen and Hall deserve the Key to the City! Total heroes in Baltimore. Light City was a wonderful event with great potential for the future. Two artists brought more joy (and probably more money) into the city than the Grand Prix debacle that cost millions in upfront inve stment."
"Brooke led our team through the creative process, developed a beautiful logo that truly reflected our values, and delivered – on time and on budget – a beautiful website. To this day, new visitors to the site compliment her work on a regular basis."
"Brooke Hall Allen is not only an exemplary designer, businesswoman, and marketer, but a role model for social responsibility and community involvement in the business community."
"I stumbled upon your website accidentally, and thought, gee these guys are incredible. So all I wanted to say was, great work, incredible and inspiring!"
"I deeply appreciate and applaud the efforts of the Light City team to positively raise the profile of our city. I personally appreciate the profound commitment the two of you have made."
"What Weekly is one of the great ideas to come out of Baltimore in the last few years."
"Best party of the year!"
"It’s impossible, until it’s not. I have never seen, anywhere, a transformation of vision into reality that was such a stretch. And so fast. You two did it! And perhaps never, has our town needed what you have made real, more."
"Just wanted to send over a lot of love and encouragement. Light City's news shone all the way to London, here in my adopted city to make me smile, and say HOORAY, FINALLY some brilliant Baltimore sunshine."
"Baltimore will forever be changed because you had vision and dedication."
"Genius in concept and flawless in execution."
"You and Justin gave an extraordinary gift to our city and I was just happy to be part of the moment in time."
"You are amazing. I am so proud of what you and Justin have done and continue to do for our great City."
"You have done important and such inspiring work. Thank you for bringing Light City to fruition!"
"The website is amazing! You guys nailed it and I love, love, love it!"
"Your work is amazing!"
"Thank you and congratulations on the astonishing vision you've brought to reality."
"Thank you for being the genesis of Light City. This event will change Baltimore forever."
"We are really impressed with how organized you are. I've worked with 4-5 social media content strategy firms, and What Works trumps them all in terms of process and organization."
“The enthusiasm of Brooke Hall, founder of Light City, is infectious."
“If you are from Baltimore, this next paragraph can only be about Brooke Hall and Justin Allen, founders of Light City Baltimore. What a debt we owe these two. We should parade them through town and give them the keys to this city, for they are just two regular people who have reminded us that in Baltimore this is what two people can do. This is citizenship at its finest. Two people believed in an idea that could better their city. They badgered everyone they could to make it happen. They are Baltimore’s best.”
"Light City U’s Creative Innovation Conference [which was developed, programmed and hosted by Brooke Hall and Justin Allen was] one of the best conferences I’ve ever attended (and I’ve attended a LOT of conferences).”
"I appreciated their vision, their passion, and the overall concept of bringing the community together.”
"You’re talking about two people who had an idea before its time."
"They have their fingers on the pulse of all things hot and creative in Charm City.”
"Your work was one of the reasons we were acquired and joined a national network of industry leaders. Our capacity to do phenomenal work has increased exponentially."
"A rare combination of strategic thinker and creative executor… all of this has worked to shorten our sales cycle, which of course has led to better sales. I highly recommend What Works Studio."
"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."
"Brooke is awesome, often called 'my secret weapon.'"
"I am starting to cry it looks so good."
"Brooke has boundless creative energy. She works tirelessly for clients, leveraging her deep media relationships, truly fine writing skills and strategic, big picture thinking to generate great results."
“Hall and Allen can never be accused of thinking small... They traffic in big ideas."
"I have never seen, anywhere, a transformation of vision into reality that was such a stretch. And so fast. You two did it!"
"So impressed with What Works Studio."