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What Works Studio

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MBE/DBE/SBE
And WBE

Looking to achieve your minority participation goals?

We’re Minority-Certified

What Works can be your minority marketing-communications partner. As a Maryland DOT Minority Business Enterprise (MBE), Disadvantaged Business Enterprise (DBE), and Small Business Enterprise (SBE) as well as a Baltimore City Women’s Business Enterprise (WBE), we understand minority compliance.

When you go with What Works, you’ll gain a partner that brings a lot to the table.

As a woman-owned business and full-service marketing agency in Baltimore and Frederick, Maryland, What Works’ breadth of high-profile projects brings an extensive network of influencers and in-house expertise.

We are an award-winning agency that specializes in social advertising, brand development, digital marketing, website design and development, podcast production, photography and video production, advertising, research, and events.

Our work has resulted in billions of earned media impressions, viral social media events, hundreds of millions of dollars in measurable economic impact and ROI, and global brand recognition for our clients and partners.

 

Service NAICs Codes

541613 – Marketing Consulting Services

541910 – Marketing Research

541430 – Graphic Design

541810 – Advertising

541511 – Software/Web Development

 

To see our work samples, click here.

 

Download our minority fact sheet.

 

To discuss partnering with us, contact:
Brooke Hall Allen
CEO
410-800-0788

Rave Reviews.

"Light City Baltimore has unlocked forward thinking ideas and tools to positively impact and grow healthy and sustainable communities in a way that we’ve never experienced before."

Stephanie Rawlings-Blake, Former Mayor of Baltimore City

"Don't know many other people who manifest dreams like you and Justin!"

Diana Gross, Director of Learning and Innovation, Johns Hopkins University

"Brooke and Justin were a pleasure to work with. They really took the time to get to know me and my vision for the firm. I am really pleased with the finished product and have received numerous compliments on my firm’s logo and website."

Julie Hopkins, Hopkins IP

"I've worked with 4-5 social media content strategy firms, and What Works trumps them all..."

Ben Smith, Homewood Interiors

"Astonishing vision."

Mary Duston Lidinsky

"Allen and Hall deserve the Key to the City! Total heroes in Baltimore. Light City was a wonderful event with great potential for the future. Two artists brought more joy (and probably more money) into the city than the Grand Prix debacle that cost millions in upfront inve stment."

Charm City Momma, The Baltimore Sun

"Creative Genius."

Peter Hoffberger, Hoffberger Insurance Group

"Brooke led our team through the creative process, developed a beautiful logo that truly reflected our values, and delivered – on time and on budget – a beautiful website. To this day, new visitors to the site compliment her work on a regular basis."

Olga Maltseva, Warnock Foundation

"Brooke Hall Allen is not only an exemplary designer, businesswoman, and marketer, but a role model for social responsibility and community involvement in the business community."

Olga Maltseva, Warnock Foundation

"I stumbled upon your website accidentally, and thought, gee these guys are incredible. So all I wanted to say was, great work, incredible and inspiring!"

Jesse Rowe, Live.com

"Genius crew."

Heather Fields, GiveCorps

"I deeply appreciate and applaud the efforts of the Light City team to positively raise the profile of our city. I personally appreciate the profound commitment the two of you have made."

Jack Elsby

"Communications gurus!"

Doreen Bolger, Director, Baltimore Museum of Art

"Brilliant logo."

Christopher Regan, THA Advisory

"What Weekly is one of the great ideas to come out of Baltimore in the last few years."

Peter Davis

"Best party of the year!"

Aaron Henkin, Producer WYPR

"It’s impossible, until it’s not. I have never seen, anywhere, a transformation of vision into reality that was such a stretch. And so fast. You two did it! And perhaps never, has our town needed what you have made real, more."

Gary Vikan, Director, The Walters Art Museum

"Just wanted to send over a lot of love and encouragement. Light City's news shone all the way to London, here in my adopted city to make me smile, and say HOORAY, FINALLY some brilliant Baltimore sunshine."

Rick Armiger

"Baltimore will forever be changed because you had vision and dedication."

Mike Galiazzo, Regional Manufacturing Institute of Maryland

"Genius in concept and flawless in execution."

Elizabeth J. Himelfarb Hurwitz

"You and Justin gave an extraordinary gift to our city and I was just happy to be part of the moment in time."

Sarah Hemminger, Cofounder and CEO of Thread, Inc.

"You are amazing. I am so proud of what you and Justin have done and continue to do for our great City."

Jennifer Meyer, Vice President, Global Customer Operations at ZeroFOX

"You have done important and such inspiring work. Thank you for bringing Light City to fruition!"

Dr. Leana Wen, President of Planned Parenthood

"The website is amazing! You guys nailed it and I love, love, love it!"

S. Smith, G.B. Smith Photography

"Your work is amazing!"

Amy Webb, Author and Founder of Future Today Institute

"Thank you and congratulations on the astonishing vision you've brought to reality."

Mary Duston Lidinsky

"Thank you for being the genesis of Light City. This event will change Baltimore forever."

Kimberly Warren and John Cammack

"We are really impressed with how organized you are. I've worked with 4-5 social media content strategy firms, and What Works trumps them all in terms of process and organization."

Ben Smith, Homewood Interiors

“The enthusiasm of Brooke Hall, founder of Light City, is infectious."

Charu Suri, Travel Pulse

“If you are from Baltimore, this next paragraph can only be about Brooke Hall and Justin Allen, founders of Light City Baltimore. What a debt we owe these two. We should parade them through town and give them the keys to this city, for they are just two regular people who have reminded us that in Baltimore this is what two people can do. This is citizenship at its finest. Two people believed in an idea that could better their city. They badgered everyone they could to make it happen. They are Baltimore’s best.”

Jen Ronald, The Baltimore Sun

"Light City U’s Creative Innovation Conference [which was developed, programmed and hosted by Brooke Hall and Justin Allen was] one of the best conferences I’ve ever attended (and I’ve attended a LOT of conferences).”

M. Kendall Ludwig

"I appreciated their vision, their passion, and the overall concept of bringing the community together.”

Calvin G. Butler Jr., CEO of BGE

"You’re talking about two people who had an idea before its time."

John Cammack, Managing Partner of Cammack Associates LLC

"They have their fingers on the pulse of all things hot and creative in Charm City.”

The Guardian

"Your work was one of the reasons we were acquired and joined a national network of industry leaders. Our capacity to do phenomenal work has increased exponentially."

BJ Sing, CEO of EventEQ

"A rare combination of strategic thinker and creative executor… all of this has worked to shorten our sales cycle, which of course has led to better sales. I highly recommend What Works Studio."

Derek Gordon, Yield Software

"This new logo is fantastic! There was clearly both brilliance and God-driven inspiration behind it."

John Frisch, CEO, Miles and Stockbridge & Chairman, Well for the Journey

"Brooke is awesome, often called 'my secret weapon.'"

Mike Mann Founder of Phone.com

"I am starting to cry it looks so good."

David Eisele, CEO at Davelle Clothiers

"Brooke has boundless creative energy. She works tirelessly for clients, leveraging her deep media relationships, truly fine writing skills and strategic, big picture thinking to generate great results."

Steve Surdez

“Hall and Allen can never be accused of thinking small... They traffic in big ideas."

Baltimore Magazine

"I have never seen, anywhere, a transformation of vision into reality that was such a stretch. And so fast. You two did it!"

Gary Vikan, Director, The Walters Art Museum

"So impressed with What Works Studio."

Amy Webb, Author and Founder of Future Today Institute

More services.

Branding.

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Social media.

We are pioneers in cutting-edge techniques to establish and grow memorable social media personas and platforms that transcend digital marketing noise and build remarkable affinity for brands and movements.

Research.

We dive deep into your organization’s history, opportunities and challenges and develop strategies and tactics designed to help you make informed marketing decisions that deliver the best outcomes.

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