Communicator Summit Keynote Panel: Branding Baltimore from Activism and Festivals to Hashtags with Erricka Bridgeford, Greg Tucker, Brooke Allen, moderated by Joanne Sullivan. The brand we all know as Baltimore is as complex as it is charming. It takes a cross-section of our quirky city to define who we are, so during this panel we’ll introduce you to some of the creative minds who are behind shaping the city’s story and share how we as communicators can help spread the word...

Hall said that the team wants to focus on what’s here. She described a “grassroots effort” to bring the festival together that “builds on ideas, talents and resources that this city already has.

Brooke Hall of Light City/What Works Studio in Baltimore, Maryland speaks to Salzburg Global at the Young Cultural Innovators Forum in October 2014.