After peering into the inner workings of digital marketing operations across various industries over the years, it’s clear to me that one dastardly dilemma is plaguing the workflows and hindering the success of fine upstanding enterprise digital marketing professionals who show up and give their all each and every day across America. The scourge of which I speak, ladies and gentlemen, is the silo-fication of digital marketing platforms and the gatekeepers who either wittingly or unwittingly (oftentimes unwittingly—bless their heart) hinder the success of marketers who want nothing more than to engage, convert, and accurately quantify their results in an ...