So how is it possible to put on a $4 million, seven-night light installation festival in the heart of Baltimore with such a short timeline? Someone started thinking about lighting up Baltimore years ago.
The journey to build Light City Baltimore began in 2010 with years of research into transformative events and their ability to create impact for communities. In 2013, Brooke and I developed the Light City festival model and launched a multi-year, integrated marketing campaign that consisted of digital marketing, public relations, fundraising and grassroots advocacy.
“Hall and Allen can never be accused of thinking small. Whether it’s starting their own creative agency and the online magazine What Weekly, or envisioning Light City Baltimore, a new arts and innovation festival that debuts March 28, they traffic in big ideas. “I think that was part of the reason why we were attracted to each other,” says Hall. “We’re both just like, ‘How far can we push the envelope? What’s the biggest, most exciting thing we can create?’ We talk each other into believing things are possible.”
“The focus of the conference is exploring ways to harness innovation for social change. Brooke Hall, who is CEO of What Works Studio and created the festival with her partner Justin Allen, said it boils down to the question, “How do we become a more responsible and equitable society?”
“We want the world to see Baltimore as we see it, which is as a hub for innovation,” said Brooke Hall, founding partner of Light City Baltimore.”
We are honored to have won "Creative Group of the Year" from Technical.ly during Baltimore Innovation Week. The Baltimore Innovation Awards is a chance to celebrate the tech and innovation community in Baltimore that happens once a year during Baltimore Innovation Week. The Baltimore Innovation Week awards are an annual online vote highlighting the best in new thinking. After public nominations, the Technical.ly Baltimore team curates a list of nominees to be voted on by the local tech community.
Here's a friendly neighborhood map listing just some of the tech and creative firms based in Baltimore city.