SmartCEO Magazine gathered highlights from the 2016 Light City festival and caught up with co-creators Justin Allen and Brooke Hall to talk about how this groundbreaking event can shape Baltimore’s future. Smart CEO Magazine The Promise of Light City [VIDEO]
SmartCEO Magazine honored Brooke Hall as a Top Female CEO. We only work on projects that are aligned with my personal and professional mission of helping Baltimore achieve its full potential,” says Brooke Hall, founder and CEO of creative agency What Works Studio. The firm started with two clients, operating from Hall’s dining room table. Since then, What Works has grown by leaps and bounds and now makes its home in a 3,000-square-foot office in Mount Vernon.
"Light City Baltimore certainly proved to be a money driver. More than $33 Million was added to the local economy." - George Solis, CBS Baltimore. “This is more than just an arts festival, it is an economic development tool, a driver of opportunity for the city,” said Justin Allen, Co-Founder Light City Baltimore.”
“Look at all these people! They are so happy.” Brooke Hall, founder and CEO of What Works Studio, marveled at Baltimore’s first Light City festival, but she wasn’t just one of the 400,000 visitors who took in the interactive light and art installations. Along with her husband and co-founder Justin Allen, she dreamed up the Light City idea, and used it to illuminate Baltimore.”
“Brooke Hall, the creator of Light City, said though she was excited about the festival’s economic impact, it was about more than the numbers. She emphasized the importance of the city’s spirit and sense of community that week. “It’s hard to measure how you uplift a community, but I think we were able to do that,” Hall said. Hall said she is confident that next year will be a success. “Light City is my baby. You’ll always be connected to your baby,” Hall said. “I’m excited to see it grow.”
“Baltimore is brimming with artists. Surprised? “We find that no one really knows that,” says Brooke Hall, CEO of What Works Studio, a local creative agency. So she and her husband, Justin Allen, have co-created Light City Baltimore, a seven-day arts, music and ideas festival March 28-April 3. “We’re trying to shine a light on the Baltimore that you never see on the national news.”
The Baltimore Sun “Why is Baltimore so wired to ‘The Wire’?” By Jim Wheeler April 6, 2016 “Two panelists, Sonja Sohn, the acclaimed actress from “The Wire,” and Brooke Hall, who, along with her husband Justin Allen founded Light City, both said they did not and would not accept barriers. They preferred to see a barrier as an opportunity or a challenge that fueled their desire to achieve their goals and dreams.”
"Perhaps more important, was embracing the passionate vision of co-founders Brooke Hall and Justin Allen and expanding it into our neighborhoods." Former Mayor Rawlings-Blake