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What Works Studio

Do you even Twitter? For the past several years, social media marketers have been so focused on Facebook they’ve neglected to recognize the powerful marketing platform Twitter has been quietly building. When you browse the many business and nonprofit profiles on Twitter, it’s hard to find ones that do it well. That’s because Twitter isn’t like other social media platforms, and it requires a unique approach. What many marketers have failed to appreciate is that Twitter captures the attention of a highly sought-after audience. It provides marketers with unique and effective tools and analytics, and its advertising algorithm delivers exceptional performance for

Position: Social Media Marketing Account Coordinator   NO PHONE CALLS PLEASE! To apply, email hello@whatworksstudio.com with a cover letter, resume, and links to a personal website and/or LinkedIn profile.  What Works Studio, a purpose-driven digital marketing and communications agency headquartered in Baltimore, is seeking a full time Social Media Marketing Account Coordinator with agency experience and a positive, solutions-oriented attitude. The Social Media Marketing Account Coordinator supports the account director to ensure all content and social media initiatives are effectively managed for clients. This person is responsible for maintaining the organic social calendar, and creating and scheduling posts across multiple channels. The Social Media

After peering into the inner workings of digital marketing operations across various industries over the years, it’s clear to me that one dastardly dilemma is plaguing the workflows and hindering the success of fine upstanding enterprise digital marketing professionals who show up and give their all each and every day across America. The scourge of which I speak, ladies and gentlemen, is the silo-fication of digital marketing platforms and the gatekeepers who either wittingly or unwittingly (oftentimes unwittingly—bless their heart) hinder the success of marketers who want nothing more than to engage, convert, and accurately quantify their results in an

Communicator Summit Keynote Panel: Branding Baltimore from Activism and Festivals to Hashtags with Erricka Bridgeford, Greg Tucker, Brooke Allen, moderated by Joanne Sullivan. The brand we all know as Baltimore is as complex as it is charming. It takes a cross-section of our quirky city to define who we are, so during this panel we’ll introduce you to some of the creative minds who are behind shaping the city’s story and share how we as communicators can help spread the word.    

What Works Studio helps Enoch Pratt Free Library achieve record-breaking attendance at neighborhood branches with the development and implementation of the Free to Bmore Campaign that includes research, strategy, campaign identity, social media marketing, content development, video production, signage, merchandise design, event concept, mural design, and now podcast production.

What Works Studio developed a new brand and website for a recently launched intellectual property law firm, Hopkins IP. Founded by Julie Hopkins, the Hopkins IP distinct brand aesthetic is deeply rooted in the client’s personal taste in art and design as well as her experience with representing multiple companies in the fashion industry.

The inaugural episode of the Free To Bmore Podcast features host Meghan McCorkel interviewing Erricka Bridgeford about Baltimore CeaseFire, a citywide initiative to reduce the murder rate in Baltimore through community outreach. They also discuss the launch of One Book Baltimore, an initiative to invite city residents to spark conversations after reading the same book, Dear Martin by Nic Stone. The Free To Bmore Podcast by the Enoch Pratt Free Library features conversations with leaders and innovators making a positive impact in Baltimore. Hosted by Meghan McCorkell. The Free To Bmore Podcast is produced by What Works Studio for the Enoch Pratt

“A company called What Works Studio came in and said you guys need to photoshop some eyeballs on this device and give it a name and a Twitter account. And that’s how Mr. Trash Wheel was born.” - Adam Lindquist, Director of Healthy Harbor Initiative, Waterfront Partnership of Baltimore.