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Communicator Summit Keynote Panel: Branding Baltimore from Activism and Festivals to Hashtags with Erricka Bridgeford, Greg Tucker, Brooke Allen, moderated by Joanne Sullivan. The brand we all know as Baltimore is as complex as it is charming. It takes a cross-section of our quirky city to define who we are, so during this panel we’ll introduce you to some of the creative minds who are behind shaping the city’s story and share how we as communicators can help spread the word.    

What Works Studio helps Enoch Pratt Free Library achieve record-breaking attendance at neighborhood branches with the development and implementation of the Free to Bmore Campaign that includes research, strategy, campaign identity, social media marketing, content development, video production, signage, merchandise design, event concept, mural design, and now podcast production.

What Works Studio developed a new brand and website for a recently launched intellectual property law firm, Hopkins IP. Founded by Julie Hopkins, the Hopkins IP distinct brand aesthetic is deeply rooted in the client’s personal taste in art and design as well as her experience with representing multiple companies in the fashion industry.

The inaugural episode of the Free To Bmore Podcast features host Meghan McCorkel interviewing Erricka Bridgeford about Baltimore CeaseFire, a citywide initiative to reduce the murder rate in Baltimore through community outreach. They also discuss the launch of One Book Baltimore, an initiative to invite city residents to spark conversations after reading the same book, Dear Martin by Nic Stone. The Free To Bmore Podcast by the Enoch Pratt Free Library features conversations with leaders and innovators making a positive impact in Baltimore. Hosted by Meghan McCorkell. The Free To Bmore Podcast is produced by What Works Studio for the Enoch Pratt

“A company called What Works Studio came in and said you guys need to photoshop some eyeballs on this device and give it a name and a Twitter account. And that’s how Mr. Trash Wheel was born.” - Adam Lindquist, Director of Healthy Harbor Initiative, Waterfront Partnership of Baltimore.