Do you even Twitter? For the past several years, social media marketers have been so focused on Facebook they’ve neglected to recognize the powerful marketing platform Twitter has been quietly building. When you browse the many business and nonprofit profiles on Twitter, it’s hard to find ones that do it well. That’s because Twitter isn’t like other social media platforms, and it requires a unique approach. What many marketers have failed to appreciate is that Twitter captures the attention of a highly sought-after audience. It provides marketers with unique and effective tools and analytics, and its advertising algorithm delivers exceptional performance for...