Let’s Talk.

Email Us.

What Works Studio

Back to top

“Look at all these people! They are so happy.” Brooke Hall, founder and CEO of What Works Studio, marveled at Baltimore’s first Light City festival, but she wasn’t just one of the 400,000 visitors who took in the interactive light and art installations. Along with her husband and co-founder Justin Allen, she dreamed up the Light City idea, and used it to illuminate Baltimore.”

“Brooke Hall, the creator of Light City, said though she was excited about the festival’s economic impact, it was about more than the numbers. She emphasized the importance of the city’s spirit and sense of community that week. “It’s hard to measure how you uplift a community, but I think we were able to do that,” Hall said. Hall said she is confident that next year will be a success. “Light City is my baby. You’ll always be connected to your baby,” Hall said. “I’m excited to see it grow.”